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How Pinterest is Influencing Today’s Communication

By Hannah Herreid, Media Relations Specialist, Business Wire Using social media platforms to tell your story is one of today’s best and most crucial tools for communications professionals in order to be part of a 24/7 global conversation. Now more than ever it is imperative to take advantage of the social features that are at your…

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The Daily Beast Under Fire for Outing Gay Olympians

By David Milberg, New York City based Entrepreneur and Investor American-based news and commentary site The Daily Beast is under intense fire for “accidentally” outing homosexual Olympic athletes in an article and follow-up apology tweets. While the article didn’t specifically drop any names, the context and content made it fairly simple for most readers to figure out…

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Advertisers, Let’s Mobilize!

By Katherine Cox, Media Planner, M/C/C I love my phone. I take it everywhere with me: meetings, the grocery store, the bathroom, everywhere! For many, our phones are part of our identities – so much so that we spend an average of 4.7 hours a day on them, according to Informate Mobile Intelligence. This might sound…

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Millennials As Protesters: You Have To Be Carefully Taught

By Ann Arnof Fishman, President, Generational Targeted Marketing  From Bernie Sanders to Black Lives Matter, Millennials (born from 1982 to 2000) are just doing what their history has programmed them to do—react as a group. The major weakness of this generation is they feel peer pressure so intensely, they have lost much of their ability to…

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Gary Vaynerchuk on the Nuances of Negotiating

When I negotiate, whether it’s a new business deal or an employee’s salary, I am all about reaching a mutually beneficial agreement. As much as I always want to “win,” my goal is not to take everything I can get and milk the other side dry. I want both sides to leave feeling satisfied with…

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Private vs. Public: What is Snapchat’s Best Move?

By Peter LaMotte, Senior Strategist, LEVICK & Carly Berkenblit, Intern, LEVICK In 2011, Snapchat started off as a prototype for a class at Stanford. Today, it is one of the world’s most popular social media apps, with more than 100 million daily users and a value of nearly $16 billion. Snapchat’s release of “Snapchat Partners,” an…

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Global Interest In Media Measurement Methods

By Todd Murphy, Vice President, Universal Information Services This week some of the greatest minds are meeting in London for the 2016 AMEC International Summit on Measurement. The slogan for this year’s summit is “Making Metrics Matter”. For many reasons this simple slogan is extremely poignant, and those participating in the measurement discussions are shaping the…

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Begin Simply. Simply Begin. Communications Metrics for Actionable Insights

By Wendy Glavin, Marketing and Communications Strategist/Branding+Social Media  “Insights to Action: Improving PR Performance” was the theme of the Strategic Research Conference hosted by the Institute for Public Relations (IPR) and PRIME Research on June 9th in New York City. To set the stage, Mark Weiner, CEO of PRIME Research recently wrote for the Institute for Public Relations, “More and…

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Charity Navigator Updates Rating System

By David Firester Charity Navigator has developed a reputation as one of the go-to watchdogs of the nonprofit sector. Recently, however they announced several key changes to its rating system. While  uses two main metrics to evaluate a nonprofit based on performance—financial health and accountability or transparency—the company made changes to only one side of this…

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What to Know Before Choosing an ERP Solution

By Simon Davis The implementation of Enterprise Resource Planning (ERP) software within your organization is not an inexpensive proposition, but one well worth it. Like any tool or software, there are many licensing fees and maintenance costs that will factor into the recurring expense of your ERP provider after deployment, but that shouldn’t be enough…

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The SEC Discussion of Modernizing Corporate Disclosure

Recently, the SEC issued a 341-page concept release looking for public views via questions about the disclosure requirements for “periodic reports” (including earnings). The focus/goal is reforming both the actual content of corporate disclosures as well as the manner these disclosures are presented and delivered. The SEC first tickled these ideas at the end 2013…

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The 10 Percent Rule Is a Myth: Six Smarter Ways to Determine the “Right Amount” for PR Research

In this second monthly installment of “Myths that are Killing PR,” we explore the conventional wisdom surrounding budgeting for public relations research. By Mark Weiner, Chief Executive Officer, PRIME Research Americas In a reflection of PR’s maturity, research and evaluation are now routinely required by marketing and communications investment decision-makers. As a result, the question of “should…

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Programmatic Ad Buying Plays Expanding Role in Shaping Elections

By Elad Gershoni,Vice President of Business Development, Brightcom The upcoming 2016 elections in both the U.S. and UK are fast approaching, and advertisers know that delivering the right message to the right user at the right time can make a real difference in how people vote. Even more than in previous elections, today’s digitally interconnected…

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Earned Media Matters: 6 Ways Brand Mentions Pay Off For Marketers

Earned media – or a mention of your brand by journalists, influencers and other third-party sources – has long been considered a goal for PR professionals only. It’s traditionally looked at as something to strive for when announcing personnel changes, product launches and other company news. However, earned media is also a wise (I’d even say, essential) pursuit for…

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Writing a Press Release Introduction That Leaves a Lasting Impression

“It was the best of times, it was the worst of times.” “It was a dark and stormy night.” A great piece of fiction only needs one line to set the tone of a story. Similarly, press releases need a great introduction to engage readers. Because anyone can publish anything online, your audience must quickly…

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Ten Questions to Ask a Media Measurement Firm

By Mark Weiner, CEO of PRIME Research-Americas A study sponsored in part by the Institute for Public Relations and The Arthur Page Society revealed that while executives who fund PR programs desire measurement to gauge performance and return-on-investment, they don’t know enough about public relations to provide direction.  At the same time, it revealed that…

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Australia’s Most Mentioned Issues in the News (February 27 – March 4, 2016)

Editor’s Note:  Welcome to this weekly recap of Australia’s news, powered by iSentia Cardinal George Pell has been criticized after giving evidence at the Royal Commission of child sexual abuse via videolink in Rome, as he denied knowing about abuse perpetrated by priest Gerald Risdale and described it as a “sad story” of “not much interest” to…

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