Search results for: engage

Help Wanted, Marketing to Prospective Employees

  Dr. David Hagenbuch, Ethicist and Professor of Marketing, Messiah University, Author of Honorable Influence, Founder of MindfulMarketing.org   While eating lunch at a favorite restaurant recently, my son and I noticed that the menu was much shorter than before.  The Italian eatery was no longer even offering one of its standard selections, pizza!  After our meal, I asked…

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Major Dating Sites For the purpose of Marriage

In today’s digital world, you could https://www.weddingbee.com/pre-wedding-events/engagement-party-etiquette-4/ keep an eye out for the best online dating sites for marital life. However , you must remember that the most important idea can be safety. The very best dating sites pertaining to marriage will always own ID confirmation to ensure that their very own users are real.…

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PR Masters Series Podcast, Episode #51 – Mathew Evins

About the Podcast The Stevens Group has been presenting the PR Masters Series Podcast for almost two years now.  This series is part of the ongoing partnership between The Stevens Group and CommPRO to bring to PR, digital/interactive and marketing communications agencies the wisdom of those who have reached the top of the PR profession.  Today’s special guest is Mathew Evins, Chairman…

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How a Good Environment of a Business Leads to Success

McKenzie Jones  Being a business owner is very appealing to most people because they get to be their boss, work with like-minded people, create their schedules, and turn their passion into a career. If you are a leader and a business owner, create a pleasant working environment in every nature and dimension. A friendly atmosphere…

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Bibi & Jerry’s Political Crunch

Your love is better than ice cream Better than anything else that I’ve tried And your love is better than ice cream Everyone here knows how to fight And it’s a long way down It’s a long way down It’s a long way down to the place Where we started from.” – Sarah McLachlan What are…

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The Stevens Group PR Masters Podcast Acquispectives – Sheryl Battles

Sheryl Battles, Vice President, Global Diversity, Inclusion and Engagement, Pitney Bowes Inc. “The challenge and the opportunity [with diversity and inclusion] is to continue to stay focused on being intentionally inclusive. All people want to be included. All people want to feel like they belong, that they are valued, that their voice will be heard,…

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Cleveland’s Baseball Team Will Replace ‘Indians’ With ‘Guardians’

  Tom Madden,  Founder & CEO, TransMedia Group After being called the Cleveland Indians for 100 years, the team will soon drop its controversial “Indians” nickname. Was it really insensitive to call themselves Indians?  Was it that hurtful to our native Americans for a baseball team to have that moniker?  I guess so.  But could the…

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Marketing Clothes for Outdoorsy Types

     Ronn Torossian, CEO, 5WPR A lot of people love the outdoors, and people with some connection to the outdoors or outdoor enthusiasts need to be outfitted. Then there is also the need to share on social media the experience of going outside with others. It is important to produce ethically curated content for…

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Internal Communications: Why Communicators View Managers as an Essential Link in Messaging Efforts

  Strengthened relationships with other departments has helped comms pros engage with the workforce and deploy cascade-method messaging, according to the 2021 Communications Benchmark Report. Tony Silber, Editorial Director, Ragan Communications One of the most significant trends for communicators in the last 15 months is the strengthened relationships they’ve forged with allied departments. Much of the…

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The Business of Women’s Sports: Improving Viewership and Revenue (INFOGRAPHIC)

Brian Wallace, Founder & President, NowSourcing The popularity of women’s sports continues to grow, making major strides in 2020.  Interest in women’s soccer was spurred by the 2019 World Cup win and can be shown in the viewership for the following year.  In 2020, the National Women’s Soccer League broke viewership records by nearly 300%, reaching…

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How to Help Improve Remote Presentations for Your Team

  Samantha Higgins Remote presentations, which are conducted online instead of in person, are becoming more commonplace in the modern era. If you manage a team for your company, you can take measures to ensure that all your employees’ virtual presentations are of the highest quality so that viewers will remain engaged and absorb the…

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The Counterintuitive But Proven Way to Increase Reach on LinkedIn

Jill Kurtz, Owner, Kurtz Digital Strategy Building your personal brand on LinkedIn takes a lot of time and patience. It is not enough to have a profile. You need to get the attention of the people you want to influence. To be effective on LinkedIn, you need to provide content of value, engage with your network,…

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Golin Promotes Shouvik Prasanna Mukherjee to Chief Creative Officer, Asia Pacific

CommPRO Editorial Staff Interpublic Group (NYSE: IPG) agency Golin announced today  the appointment of Shouvik Prasanna Mukherjee to chief creative officer, Asia Pacific. In this  newly created role, he will champion Golin’s data-driven, earned-first creative ideas to  inspire and create change for clients across the region.   Based in Singapore, Mukherjee reports to Darren Burns, president,…

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How AI is Changing the Business World

Photo by George Morina from Pexels Victoria Smith Artificial intelligence (AI) is a technology that invokes strong emotions in people. For some, artificial intelligence is a tool that is the herald of a better tomorrow. For others, it is the harbinger of doom, signifying the end of human life as it is currently known. The…

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How Social Listening Keeps the Pulse of Changing Stakeholder Demands

Ben Myall, CEO (U.S.) and Co-Founder at Three Whiskey Now more than ever, the businesses we operate have to deal with tremendous volatility, uncertainty, complexity and ambiguity (VUCA). There is constant pressure on communications professionals to keep up with quickly shifting stakeholder demands and sensitivities regarding how companies respond to the concerns of those stakeholders. …

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Affordable Ways to Reach a Target Audience

Ronn Torossian, CEO, 5WPR Most public relations efforts are done with a focus on all the people that fall into the group of a company’s target audience. However, companies should also be building positive relationships and interacting with media outlets, thought leaders, and influencers, which are all essential to developing trust with target audiences.  Nevertheless, many companies…

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5WPR CEO On Innovative Marketing in a Post-Pandemic World

  The Covid-19 vaccine being widely distributed all over the world means that everyone is slowly starting to enter society with a “new normal”, with businesses and consumer behavior going back to trends from before the pandemic.  Things are still looking better and brighter, with recovering jobs numbers and increased consumer spending. However, while no…

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