Search results for: engage

The Digital Transformation of Public Relations Has Arrived: 5 Trends to Watch in 2021

Ben Chodor, President of Intrado Digital Media

Ben Chodor, President, Intrado Digital Media Every January, the public relations industry has a long-standing tradition of examining the year that’s passed to predict what lies ahead. Trying to predict anything for 2021, though, is a complicated and challenging exercise. PR professionals have always been admired for their ability to adapt to change, but…

2021 Digital Brand Voice: Speak Up, Stand Out

Brittany C. Harris, Senior Manager, Digital, FrazierHeiby The usual thing to do at the start of the year is to highlight the social trends to watch for in 2021. You’ll likely come across articles that talk about the newest social media platforms, the increased use of video and recommendations to jump on the TikTok or…

Complete Guide for Affiliate Marketing On Pinterest

Frank Hamilton, Translator When thinking of a social media platform for your business, Pinterest isn’t usually the first platform of choice. While older platforms like Facebook, Twitter, and Instagram have rapidly grown over time, the Pinterest user growth rate has been relatively slow. Even newer social platforms TikTok and Snapchat, have had faster increases…

7 Media Trends for 2021 include Supply Chains, Healthcare, Telepresence and Customer Experiences

Norman Birnbach

Norman Birnbach, President, Birnbach Communications It’s great that 2020 is over. Finally. Although many of the trends and issues from last year sadly will continue into 2021, PR and marketing teams should look at new trends to find ways to stay relevant and engaged with other stories the media will be covering. Our approach to…

Apollo 11’s 50th Anniversary: The Story of Sandy Hillman Communication’s Pyramid Award-Winning Program for Kennedy Space Center Visitor Complex

For Sandy Hillman Communications, an agency that has worked on the 200th anniversary of the Star Spangled Banner, the 100th anniversary of the United States’ entrance into World War I, the 70th anniversary of D-Day, and the 75th anniversary of Pearl Harbor, the 50th anniversary of the Apollo 11 moon landing offered a unique challenge – how to ensure attention was…

Richard Levick on The Fifth Estate: A Business Guide for Surviving “The Troubles”

For years, one of the things you noticed about the streets of London was the absence of trash receptacles. It wasn’t because Londoners had deeper empty pockets to haul their personal refuse; instead, it stood as a safety feature, a remnant of The Troubles – the three-decade conflict between nationalists and unionists in Northern Ireland. Trash…

The Stevens Group PR Masters Podcast Acquispectives – Larry Weber

Larry Weber

Larry Weber, CEO & Chairman, Racepoint Global “We are going to see PR programs and engagement programs start telling a story around what we can do better for humanity. We have huge social channels focused on technology and innovation and a number of influencers that are set up to discuss and recommend different technologies to…

Richard Levick – How to Stop the Madness

“From Andrew Jackson to Richard Nixon, we have seen presidents abuse their power, but we had never witnessed an American president incite a violent mob on the citadel of our democracy in a desperate attempt to cling to power.” – Representative David Cicilline of Rhode Island IN MEMORIAM: This week’s essay is dedicated to Capitol…

Four Key Ways COVID Has Changed Physical, Virtual and Hybrid Events

Mark Roberts, CMO, PGi The COVID-19 pandemic has changed nearly every aspect of how we operate, and we’re probably going to be dealing with these changes for years to come. But many people may not realize how COVID has changed events, not just amid the pandemic but for the long term. It’s not an overstatement to…

The Urge to Act, Unintended Consequences & Impeachment

Simon Erskine Locke, CEO, CommunicationsMatch™ The push for the impeachment of President Trump playing out this week in Washington has parallels with a classic communications dilemma. How do you respond when your business or client is perceived to have been attacked? While it goes without saying that negative media coverage or rants on social media…

Op-Ed: Mr. President, Here’s Some Crisis Management Advice You Might Think About Amid the Blazing Fallout Stemming from the Capitol Chaos You Ignited

Thomas J. Madden, Chairman and CEO, Transmedia Group Emergency crisis management is badly needed after you urged that mob so forcefully to “fight” and march on the Capitol. What happened afterward is a despicable event that will live in infamy to the peril of your legacy if you don’t do something right away to counter the…

How to Write a GREAT Press Release

EIN Presswire First off, you have to have to have something to say that of interest. We often think we’re writing for the masses, when really the goal is to reach appropriate key audiences – whether it be journalists, the general public, consumers, decision-makers, influencers – or all of the above. But there are…

A Heart of Darkness: The Consequences of the President’s Words

Simon Erskine Locke, Founder & CEO of CommunicationsMatch™ No communicator needs to be reminded of the power of words. But if we did, yesterday’s shameful events in Washington should haunt all Americans for years to come. The consequences of a sitting President inciting the mob both in Congress and outside to overturn the results…

Influencer Marketing in 2021: A Look Ahead

Katie Coulter, FrazierHeiby Account Executive Across the board, organizations are taking note of the measurable impact of influencer relations. As the industry nears a $10 billion market size, you might be wondering — where’s this money coming from? Many brands are making sizable investments in influencer marketing. In fact, nearly two-thirds of marketers increased their…

Finding Reasons to Be Cheerful

Simon Erskine Locke, Founder & CEO of CommunicationsMatch™ At this time, we need to find, as the 1979 Ian Dury and the Blockheads song goes, “Reasons to Be Cheerful.” (If you’ve never come across the song – I encourage you to take a listen. It’s an earworm.) Dury provided many reasons for cheer… In homage…

Food and Drink Marketing for 2021: Growth Hacking Your Food and Beverage Brand

Ronn Torossian, CEO, 5WPR This year, the food and beverage industry managed to grow to nearly $80bn in revenue, and in just a few years, it’s expected to grow to over $100 billion. The growth rate and the volume of consumption in this market mean that brands are becoming more competitive. For every brand…

A Potpourri Of PR Lessons Learned From the 2020 Political Scene That Can Apply To Agency Situations

(Author’s Note: This is the eighth in a series of occasional political columns that I’ll be writing for CommPRO.biz until Inauguration Day, January 20. Previously, I wrote 17 political columns leading up to Election Day. FYI – My first public relations job was with a political firm, where I worked on local, statewide and presidential campaigns.…

Inclusive Leadership

Ronn Torossian, CEO, 5WPR As if the pandemic wasn’t enough to keep leaders up at night. Tragic events earlier this year and mounting pressure also have leaders seeking ways to be more inclusive. Many companies have since ramped up their diversity and equality initiatives and programs. This year, the difference is that many of…