Search results for: email marketing

Anheuser-Busch: Natural Light Imitates Art

  Dr. David Hagenbuch, Ethicist and Professor of Marketing, Messiah University, Author of Honorable Influence, Founder of MindfulMarketing.org  Often those fortunate enough to earn a college degree proudly display their diploma in their office or another personal location.  Now the credentials of one large group of college grads are on exhibit in a much more public place—New York City’s Grand…

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How to Protect, Prepare, & Organize Your Personal Digital Health in 2021

Bruce Mendelsohn (The Hired Pen) Just like changing our smoke detector batteries when we shift from Daylight Savings Time to Standard Time, the beginning of each year reminds us to conduct a “Personal Digital Health Checkup”.  Beyond the practical benefit of protecting your digital health and privacy, the hour or so you invest to review,…

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Competing and Winning in the Inbox

Jill Kurtz, Owner, Kurtz Digital Strategy Did you know that the average person gets more than 120 emails each day? Wow! How do you get your marketing message to be one that is opened and read? Structure Your Message Well Paying attention to the details will help your messages win attention. It is fine to use…

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I’m Not the Crisis Insider: A Q&A with PRNEWS’ Seth Arenstein

Loretta Prencipe, VP at RH Strategic Communications  Seth Arenstein laughs when I say, “You’re the crisis insider,” pushing back that he’s simply the editor of PRNEWS’ Crisis Insider, a monthly newsletter. But, for some PR pros, Seth is synonymous with Crisis Insider and his columns at prnewsonline.com are a must-read — alternatively practical, forward-looking, and…

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How to Market Unity

Dr. David Hagenbuch, Ethicist and Professor of Marketing, Messiah University, Author of Honorable Influence, Founder of MindfulMarketing.org  In his first speech after news media declared him the election winner, Joe Biden urged Americans to “come together as a nation,” “unite,” and “heal.”  Those are commendable words with admirable intent, but given the deep divisions besetting the country, is it realistic to believe…

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How to Stop Negative Political Ads

  Dr. David Hagenbuch, Ethicist and Professor of Marketing, Messiah University, Author of Honorable Influence, Founder of MindfulMarketing.org  In thousands of ads each day, companies consistently focus on themselves, rarely mentioning competitors, let alone firing a direct shot at one.  So, why do political ads routinely take aim at their opponents?  As a battleground state resident, I’ve already witnessed an unprecedented barrage…

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Ghosting Communicators – A Halloween Tale

  Simon Erskine Locke, Founder & CEO of CommunicationsMatchTM  You email someone you know in a business context – a communications professional – and you don’t hear back. The mind starts spiraling down the path of alternatives. Are they are ignoring you? You did something wrong? Are you being an annoyance? Are they are too busy…

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5WPR CEO On What Marketers Should Know About Younger Generations

Ronn Torossian, CEO, 5WPR  Vangar generations are the people that were born between the 1990s and the 2000s, and these are the first generation of people who are considered to be digitally native. These are the people who are constantly connected through various devices, and this is what makes them easily accessible to marketers. However,…

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Generate Leads with Social Media

Jill Kurtz, Owner, Kurtz Digital Strategy Social media can help you connect with your customers. This makes social media a powerful lead generation tool for businesses. There are two main ways that you can draw people into your sales funnel. Content Marketing Great content attracts new followers and helps you to engage with connections. To get…

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Reflections on Working During a Pandemic

Laura Kane, Head of Communications for the National Association of Insurance Commissioners (NAIC) As I enter the 6th month of my quarantine, it seems like just yesterday that I started remote working.  Early on, I enjoyed the short commute and the perks of working from home. After May 15, 2020, working from my apartment seemed to…

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Are You Too Attached to an App?

  Dr. David Hagenbuch, Ethicist and Professor of Marketing, Messiah University, Author of Honorable Influence, Founder of MindfulMarketing.org  Of all the dangers facing the United States—natural disasters, terrorism, racism, a global pandemic—who would have thought a social media app would be mentioned among them?  China’s TikTok has aroused the ire of the Trump administration because of its apparent threat to national security, but is addiction…

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Has Time Gone Out the Window When Pitching Editors and Reporters?

Kristine Maloney, Assistant Vice President, TVP Communications Cristal Steuer, Senior Strategist, TVP Communications Many higher ed communicators have not had the opportunity to proactively pitch faculty experts, op-eds or feature stories recently because issues related to COVID-19 and systemic racism have necessitated a constant focus on crisis communications. Neither of these issues are going away…

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Tried-and-True Tactics for Managing Up, Down and Sideways

Linda Descano, CFA®, Executive Vice President, Red Havas When my friend Maria Ungaro asked if I’d join a panel Licensing International was hosting for its Young Professionals Network (YPN) on managing up, down and sideways, I didn’t hesitate to say yes, for two reasons.  First, this is a topic that has come up in numerous…

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Reputation Management: The Three Degrees of Preparation

Tom Bestwick, PR & Outreach Specialist, Hallam The times are changing. Lockdown restrictions are starting to ease, allowing the economy to begin climbing back to its feet. Non-essential businesses are opening again – some after nearly six weeks of their doors being closed. New normals are being established everywhere we look – new normals that…

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The Future Shock of Online Teaching has Arrived

Steve Lundin In retrospect we were always destined to move classes and business online, COVID-19 simply over-cranked the clock and accelerated the timetable. While the reports and prognostications from the likes of Gartner Research and Alvin Toffler charted a plodding, organic progression to our increasingly virtual community, it just took one simple global crisis to…

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Are You Prepared to Talk About Your PPP Loan?

Lauren Parker, President + CEO, FrazierHeiby Shake Shack. Potbelly. Kanye’s Yeezy brand. These are just some of the large corporations that faced criticism after receiving government funds from the Small Business Administration’s Paycheck Protection Program (PPP). The program was part of the federal CARES Act, which set out to help small businesses maintain payroll and other…

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3 Common Misconceptions About Virtual Events

Ben Chodor, President of Intrado Digital Media As the effects of COVID-19 continue to be felt around the world, companies are facing an overwhelming reality that evolves on a daily basis. Events and conferences are being cancelled, employees are working from home for the foreseeable future and learning how to conduct ‘business as usual’ continues…

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