Search results for: email marketing

I’m Not the Crisis Insider: A Q&A with PRNEWS’ Seth Arenstein

Loretta Prencipe, VP at RH Strategic Communications  Seth Arenstein laughs when I say, “You’re the crisis insider,” pushing back that he’s simply the editor of PRNEWS’ Crisis Insider, a monthly newsletter. But, for some PR pros, Seth is synonymous with Crisis Insider and his columns at prnewsonline.com are a must-read — alternatively practical, forward-looking, and…

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How to Market Unity

Dr. David Hagenbuch, Ethicist and Professor of Marketing, Messiah University, Author of Honorable Influence, Founder of MindfulMarketing.org  In his first speech after news media declared him the election winner, Joe Biden urged Americans to “come together as a nation,” “unite,” and “heal.”  Those are commendable words with admirable intent, but given the deep divisions besetting the country, is it realistic to believe…

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How to Stop Negative Political Ads

  Dr. David Hagenbuch, Ethicist and Professor of Marketing, Messiah University, Author of Honorable Influence, Founder of MindfulMarketing.org  In thousands of ads each day, companies consistently focus on themselves, rarely mentioning competitors, let alone firing a direct shot at one.  So, why do political ads routinely take aim at their opponents?  As a battleground state resident, I’ve already witnessed an unprecedented barrage…

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Ghosting Communicators – A Halloween Tale

  Simon Erskine Locke, Founder & CEO of CommunicationsMatchTM  You email someone you know in a business context – a communications professional – and you don’t hear back. The mind starts spiraling down the path of alternatives. Are they are ignoring you? You did something wrong? Are you being an annoyance? Are they are too busy…

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Generate Leads with Social Media

Jill Kurtz, Owner, Kurtz Digital Strategy Social media can help you connect with your customers. This makes social media a powerful lead generation tool for businesses. There are two main ways that you can draw people into your sales funnel. Content Marketing Great content attracts new followers and helps you to engage with connections. To get…

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Reflections on Working During a Pandemic

Laura Kane, Head of Communications for the National Association of Insurance Commissioners (NAIC) As I enter the 6th month of my quarantine, it seems like just yesterday that I started remote working.  Early on, I enjoyed the short commute and the perks of working from home. After May 15, 2020, working from my apartment seemed to…

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Are You Too Attached to an App?

  Dr. David Hagenbuch, Ethicist and Professor of Marketing, Messiah University, Author of Honorable Influence, Founder of MindfulMarketing.org  Of all the dangers facing the United States—natural disasters, terrorism, racism, a global pandemic—who would have thought a social media app would be mentioned among them?  China’s TikTok has aroused the ire of the Trump administration because of its apparent threat to national security, but is addiction…

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Has Time Gone Out the Window When Pitching Editors and Reporters?

Kristine Maloney, Assistant Vice President, TVP Communications Cristal Steuer, Senior Strategist, TVP Communications Many higher ed communicators have not had the opportunity to proactively pitch faculty experts, op-eds or feature stories recently because issues related to COVID-19 and systemic racism have necessitated a constant focus on crisis communications. Neither of these issues are going away…

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Tried-and-True Tactics for Managing Up, Down and Sideways

Linda Descano, CFA®, Executive Vice President, Red Havas When my friend Maria Ungaro asked if I’d join a panel Licensing International was hosting for its Young Professionals Network (YPN) on managing up, down and sideways, I didn’t hesitate to say yes, for two reasons.  First, this is a topic that has come up in numerous…

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Reputation Management: The Three Degrees of Preparation

Tom Bestwick, PR & Outreach Specialist, Hallam The times are changing. Lockdown restrictions are starting to ease, allowing the economy to begin climbing back to its feet. Non-essential businesses are opening again – some after nearly six weeks of their doors being closed. New normals are being established everywhere we look – new normals that…

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The Future Shock of Online Teaching has Arrived

Steve Lundin In retrospect we were always destined to move classes and business online, COVID-19 simply over-cranked the clock and accelerated the timetable. While the reports and prognostications from the likes of Gartner Research and Alvin Toffler charted a plodding, organic progression to our increasingly virtual community, it just took one simple global crisis to…

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Are You Prepared to Talk About Your PPP Loan?

Lauren Parker, President + CEO, FrazierHeiby Shake Shack. Potbelly. Kanye’s Yeezy brand. These are just some of the large corporations that faced criticism after receiving government funds from the Small Business Administration’s Paycheck Protection Program (PPP). The program was part of the federal CARES Act, which set out to help small businesses maintain payroll and other…

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3 Common Misconceptions About Virtual Events

Ben Chodor, President of Intrado Digital Media As the effects of COVID-19 continue to be felt around the world, companies are facing an overwhelming reality that evolves on a daily basis. Events and conferences are being cancelled, employees are working from home for the foreseeable future and learning how to conduct ‘business as usual’ continues…

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Communication in the Time of COVID-19: Let Data Guide Your Plan

Brian Cluster, Director of Industry Strategy – CPG & Retail, Stibo Systems In the wake of COVID-19 stay-in-place measures, today’s shoppers rely more heavily on e-commerce than ever. Many would like to go back to the way things were pre-pandemic – but even if a vaccine were found today, a return to crowded malls is…

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Company Culture in a Remote World

How to Sustain Morale While Working From Home Jed Ayres, Global CEO, IGEL Prior to the COVID-19 pandemic, remote working was a bit of an anomaly. Traditional office spaces created the means for workers to stay proactive, motivated, and successful – or so we thought. COVID-19 has forced businesses into an experimental approach with some…

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How to Create a Media List (And Then Maintain It)

Wendy Ramirez, Media Relations Team, Notified Simply put, a media contact list is a key factor for successful public relations. It’s a resource that houses contact information of various journalists, bloggers, editors and influencers who are from a specific publication, outlet or industry. This comes in handy when it’s time to send press releases, media…

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5 Best Practices for Online Media Monitoring

Notified Want to know how to do media monitoring right? From media scanning and clipping reports to real-time listening solutions, media monitoring is not a new concept. In fact, it’s been around for over a hundred years. It’s the only way to understand what’s being said about your company and industry, and by whom. With…

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Salespeople, Please Do Your Research

  Wendy Glavin, CEO & Founder, Wendy Glavin Agency  Every day I receive invites on LinkedIn. I’m happy that during these times people want to connect more with others. However, it’s important to read and learn about the people with whom you want to meet. Do research on the company, agency, business, or brand to identify their…

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