Search results for: digital marketing

You Are Not Far Behind With Digital Strategy

By Jill Kurtz, Owner Kurtz Digital Strategy I hear it all the time from clients: “I am so far behind the curve.” Many people get stalled in developing digital marketing strategy with this thinking that they have to work hard to just catch up. Not so. There are studies all the time that show that…

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Havas Chicago Group Appoints Laura Terry as Chief Marketing Officer

A Commpro News Update Havas Chicago continues it’s focus on growth and bringing new and exciting services to clients and has added Laura Terry, chief marketing officer, to their executive team. In this new new position, Laura will be leading the development and implementation of growth initiatives while overseeing both teh marketing and PR teams helping…

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Digital Notes and The End of The Yellow Sticky Pad

By David Keane, Founder & CEO, Bigtincan The seemingly unending process of enabling sales and marketing teams to be more productive – whether in selling in front of a customer or simply in organizing their tasks – has had a strong digital focus during the past decade. From the introduction of a CRM-based system, tools to help configure prices…

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Diversity in Marketing & Advertising Summit Announced

By CommPro.biz Editorial Staff MediaCom and IPA have announced they will join DIMALYNC: Diversity in Marketing & Advertising Summit, a two-day event for marketing & media industry in Europe, focused on fostering greater diversity and inclusion, particularly within leadership roles and brand campaigns. The event takes place April 4 – 5 in London and will feature…

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Marketers Juggle an Average of 5 Technologies, and Nearly 4 Vendors to Buy Digital Media, According to SteelHouse-Commissioned Study

 A Commpro News Update Technology, specifically marketing technology seems to be assuming a bigger and more critical role within the world of advertising.  This dependence on technology doenst come without a host of challenges. Today’s marketing professionals are using an average of five tech solutions to buy digital media.  This is all according to a…

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Reputation Mart Launched Addressing Evolving Small Business Marketing Needs

A Commpro News Update According to reports in the online marketing industry, nearly 94% of consumers stated that they base their purchasing decisions on the recommendations and opinions of peers, as opposed to paid advertising.  This number has jumped over 4% in the past year alone.  This affects both B2B and B2C sectors, making business…

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Top Marketing Companies of 2016 Announced

By CommPro.biz Editorial Staff Great Agencies, a California-based research and reporting firm focused on ranking agencies and vendors in the digital space, announced its latest rankings. The report identifies and ranks the leading US-based digital firms in the following spaces: SEO, PPC, Big Data, Business Intelligence, Penalty Removal, Digital Marketing, Branding, Public Relations Software Development, Mobile…

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Getting Started with Your Social Media Marketing Strategy

By Jill Kurtz, Owner Kurtz Digital Strategy Are you stressed out about marketing your business on social media? If you are like most people, you aren’t sure what to do and it all just seems way too stressful. What you are likely missing is a social media strategy. It does not need to take a…

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Public Relations Agencies – The New Digital Normal

By Simon Erskine Locke, Founder & CEO, CommunicationsMatchTM  On a recent trip to Japan, where I’d previously worked as the head of communications for Morgan Stanley and Deutsche Bank, I met a friend who runs a major PR firm in Tokyo.  He told me that his firm was unrecognizable from the PR agencies of 10 years…

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Court is in Session: The Law of Marketing Small Brands Cannot Overlook

By Jon Morgenstern, Director of Paid Media, VaynerMedia In the courtroom, Double Jeopardy prevents someone from being convicted twice for the same crime. In marketing, the law of Double Jeopardy states that brands with lower market share tend to not just have fewer buyers, but lower overall brand loyalty, compared to their bigger competitors. Quite a…

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A Little Last-Minute Online Marketing Advice for Trump and Hillary

By Shama Hyder, Founder and CEO, Marketing Zen Group With the final presidential debate behind us, and Election Day right around the corner, it may seem like the candidates no longer have the time or the platform to make any significant changes in the trajectory of their campaigns. With mere days to go before the nation votes,…

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Marketing Using the Multi-Channel Approach

By Shirley Leung, Brand Marketing Specialist, Business Wire Over the past few decades, the media landscape has been a rollercoaster of changes, evolution and revolution. Advances in technology, growth of the internet and adaption to new digital practices have changed how we communicate and how we collect information and gather news. So here are three musts…

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How Research Can Help Shape Marketing Strategy [Infographic]

By Victoria Schlesinger, Digital Content Manager at SmartSurvey Research is a vital addition to any B2B and B2C marketing toolkit. Successful companies are developing their business strategy – with the aid of data – to make marketing decisions that drive business growth. Market research works because of the importance of making evidence-based decisions. Research can…

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5 Interactive Email Marketing Trends (Infographic)

Editor’s Note: When marketers talk about the latest innovations in digital marketing, email marketing may not the first thing that springs to mind. Email marketing is an evolving and dynamic marketing channel that is becoming increasingly personal and targeted. Marketers are starting to push the envelope with the latest innovative email design techniques. These interactive trends…

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Marketing Expert Rebecca Lieb Releases New Research: Contextual Campaigns

By CommPRO Editorial Staff Just released research by marketing expert Rebecca Lieb, Contextual Campaigns: Content, Context and Consumer Connections in a Post-Screen world, looks at  risks, rewards, case examples and first steps into the contextual journey. The report, the result of some 20 interviews with senior digital executives at companies like Disney, GE, Nestlé, agencies…

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7 Customer Retention Strategies with Digital Signage

By James Derrick After your marketing skills have attracted numerous customers, retaining them is usually very cumbersome. Sometimes, serving a huge number of people will lead to dissatisfaction among the customers themselves. Finding a way to keep them comfortable in the waiting line will become mandatory. Listed below are the strategies for retaining clients using digital…

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Crisis Communications for Government in the Digital Age

By Julie Murphy, Partner & SVP, Public Relations,  Sage Communications Whether it is a terrorist attack, political corruption, cybersecurity breach or natural disaster, the government is no stranger to crisis and the tricky communications that come along with them.  Federal and local government organizations are held to an even higher standard of ethics and transparency, given…

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