Search results for: customer service

Become a Better Seller, Become a Better Marketer

At its most basic, marketing is the act of selling or promoting products and services. If you consider yourself a part of the marketing tribe, this definition isn’t news to you. But it’s time for a gut check: Promoting and selling are not mutually exclusive. As a marketer, your ability to promote depends on your…

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Marketing Transformation: A CMO Discussion

By Wendy Glavin, Marketing and Communications Strategist/Branding+Social Media  If you attended or watched PR Newswire and CommPRO’s webcast on Thursday, March 10th you learned, by example, how to touch people. (Click here to watch the webcast on-demand.) Ken Wincko, CMO PR Newswire with Deirdre Bigley, CMO Bloomberg, LP provided a first-hand look into their two winning marketing departments.…

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Nasdaq Announces Acquisition of Marketwired

Press release distribution and media monitoring service expected to significantly enhance Nasdaq’s corporate offerings and product suite. Compiled By CommPro.biz Editorial Staff Nasdaq, Inc. (NASDAQ: NDAQ) today announced it has entered into a definitive agreement to acquire Marketwired, a provider of news distribution services and analytics for communications professionals. Marketwired services over 8,500 clients, private…

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Two Things CMO Demands Will Dictate in 2016

By Joe Phelps, CEO, Phelps As we dive, head-first, into 2016, the focus of the chief marketing officer (CMO) should be driven by two objectives—achieving better collaboration and access to in-depth analytics . Better Collaboration Among Suppliers Near the top of the list of CMOs’ greatest frustrations are the disappointments they share in their agencies’ inability to work together to…

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How Can Brands Tackle the Collaborative Economy? 25+ Case Studies

By Gregory Pouy, Marketing Artisan in a Digital Age In 2016, it is impossible to ignore the collaborative economy.  It is everywhere and in every industry. “Uberisation” was probably THE buzzword of 2015 but it is not inevitable. Brands must urgently learn how to tackle the collaborative economy from the best.  In this presentation, you will…

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The Top 7 Freelancing Trends for 2016

By Sofia Agras, VP Business Development, Marketeeria The freelance economy is exploding. The on-demand “Free Agent” economy is rising and projected to grow. $715 Billion! According to a Freelancers Union report, that’s the total amount spent on contingent labor worldwide.  According to some studies, outsourcing contracts with Fortune 100 companies have more than doubled since…

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(2015 Top Post) Top 10 Living Communicators Who Influence Change

By Ronn Torossian, President and CEO, 5WPR Great communicators can influence change, whether political, cultural or in business. From Winston Churchill to Ronald Reagan, Steve Jobs to Martin Luther King, history is full of individuals who, through their words and deeds, have shifted public opinion and behavior. Barack Obama, Stephen Colbert, and the “Oracle of…

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(2015 Top Webinar) Rebecca Lieb Discusses Enterprise Level Social Media Strategy

    Social media doesn’t exist as a separate silo, or even only within the marketing organization. Social media must integrated with paid and earned media, as well as flow across departments and stakeholders: sales, customer service, leadership and management, even HR and other public facing divisions. Rebecca Lieb, strategic advisor, research analyst, keynote speaker,…

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Target Gets Serious About Social Data

By Hope Nguyen, VP, Marketing, NetBase When your business or your brand is in trouble, getting to the heart of the matter is paramount. And how do you get to learn ‘why’ something is going on? You look for deep customer insights, of course – to help explain events, trends and dynamics. This is easily done…

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Before Rebranding: Five Questions to Gauge Your Brand Health

By Mathew Evins, Chairman, EVINS Ltd. Brand health is inherently tied to effective branding. Many businesses realize this too late, with a sudden or drastic decrease in market share and brand resonance. In the twenty-eight year history of our agency, we have directed and handled rebranding efforts for dozens of clients, all of whom came to…

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The 4 Skills Every Successful Chief Marketing Officer Possesses

As marketing has been transformed by the digital revolution, so has the role of the Chief Marketing Officer. Marketing executives are called upon to lead their teams through rapid changes, adjust to evolved buyer behavior, and drive growth for their organizations. The CMO must find ways to be relevant not only to the business as…

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Can POS Systems Boost Your Business?

Source Brian Wallace, Founder & President, NowSourcing Point-of-sale (POS) systems aren’t new. As a retail business owner, it is important for you to have an efficient POS system in place. In the year 2020, the market size of POS software touched 9.3 billion. If you want to give your customer a seamless experience, then a POS…

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Should Social Responsibility Be Selfless?

  Dr. David Hagenbuch, Ethicist and Professor of Marketing, Messiah University, Author of Honorable Influence, Founder of MindfulMarketing.org While people gave gifts to loved ones last month, the world’s largest pizza chain was providing presents to some very surprised recipients—other restaurants.  True, “it is more blessed to give than to receive,” but was Domino’s philanthropy actually aimed at putting itself on the…

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5 Social Media Tactics to Use Now

Jill Kurtz, Owner, Kurtz Digital Strategy Social media can be a grind. The options are always changing and new content is always needed. The effort can help you reach and exceed business goals, so stick with it. By working smarter and not harder, you can use these five tips to make sure your social media strategy…

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The Land of Enough

“Who is rich? One who is happy with their portion.” – The Mishnah My mother died on Christmas Eve, 1961, when I was four, my sister six and our father recently back from the Korean War, where he had witnessed so much carnage close up – including the time he lost a mate in a…

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