Search results for: content marketing

Killer Copy: Why Copywriting Matters for Marketing

Ronn Torossian, CEO, 5WPR  We’ve all seen it. An ad with the best intentions but filled with so many words, in such a small font, that the viewer can hardly decipher the message.  Copywriting is a skill. Copy that converts, that prompts the reader to take action, is not something that comes easily to just…

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A Dummies Guide to Instagram Marketing Campaigns

Ronn Torossian, CEO, 5WPR  Instagram is quickly proving itself to be the ideal home to promote any brand, reach new customers, and better engage with audiences. Still, the work doesn’t do itself: having an overall content strategy for Instagram is essential, and you may find yourself wanting to put in the extra miles to achieve…

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Understanding Affiliate Marketing

Nick Galov, HostingTribunal.com If you spend enough time on the internet, you’ll eventually see the term “affiliate marketing.” Many people swear by it, and some even promise you can use affiliate marketing to make a small fortune. The numbers make it seem even more impressive – affiliate marketing is worth over $12 billion worldwide. But…

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Finding Marketing Insights from Design Inspiration

Caleb Freeman, SVP Experience, Hot Paper Lantern I love a good educational podcast, and in my opinion, DesignBetter.co is one of the best out there. Put on by the folks at InVision, DesignBetter.co is (by no surprise) all about design, translated through the eyes of leaders in the design field.  Even so, I’ve found that each…

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Inside Authentic Marketing With Racepoint Global CEO and Author Larry Weber

You may know Larry Weber as a successful entrepreneur, thought leader, and author, who founded several global marketing companies and is currently CEO at Racepoint Global. He joined us at the D S Simon Media office in New York to discuss key takeaways from his sixth and most recent book, Authentic Marketing. Authentic Marketing provides a…

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Your Guide To Successful Inbound Marketing Techniques

Vaibhav Kakkar, CEO, Digital Web Solutions Marketers these days have to wear many hats. From understanding the ever-changing digital space to exploring ways to retain as well as attract new customers they keep experimenting with different strategies. However different their techniques may be, one thing is similar: they have to create brand awareness, retain customers,…

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Email Marketing #101

Olivia Perez An email marketing campaign is used for making a business more successful these days. It is a series of emails which is used by several business firms in order to communicate with their current as well as prospective customers. Email campaigns are used by businesses to convince the customers in such a way…

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Balancing a Marketing Strategy Between Entertainment and Promotion

Brian Gefter One of the biggest questions that any marketing expert should ask is, “what value is my business and its marketing strategy adding to the market?” This question can often be difficult to answer. Any marketing campaign requires a balance between promotion and entertainment, and any marketing campaign should always add some sort of…

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Video Marketing Tips, Inspiration and ROI with Franklin & Marshall College

The first in-house video producer at Franklin & Marshall takes us behind the scenes. Here’s what we learned from his successful video storytelling strategy. Read on here… This content is part of Digital Asset Management Month, a month-long series presented by Libris by PhotoShelter to help you manage your visual assets and connect with your…

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5WPR CEO With Risks & Digital Marketing

Ronn Torossian, CEO, 5WPR  In 2017, a ski resort located in Utah, Snowbird Ski Resort, received a negative review online. The review lamented the difficulty of the slopes, and user Greg from Los Angeles wrote that the tracks were “too advanced”. Instead of hiding behind this negative review or ignoring it, however, the resort took…

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5WPR CEO With Tips On Reddit Marketing 101

Ronn Torossian, CEO, 5WPR  The self-proclaimed “front page of the internet”, Reddit is an amalgamation of everything and anything. Reddit provides a fascinating mix of news, pop culture, social commentary, interesting discussions, cool links and funny memes. While it is easy to underestimate the value of Reddit for enhancing your business, it should be noted…

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Four Marketing Tips for Finance Professionals

Ronn Torossian, CEO, 5WPR In the United States, the finance and service industry represented 7.5 percent, or $1.45 trillion of the US GDP in 2017. The industry employs around 6 million people and the every sector of the industry is extremely competitive and fast-paced. As with most industry these days, technology and advancements in the…

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Video Marketing Trends for 2019

Robert DePalma, Owner of DePalma Productions and Co-Owner of Azure Stages  As technology continues to expand and grow, so does a business’ need for video marketing to help tell its story. This year, the use of video is trending toward being informative, captivating and effective. It’s important to use professional, high quality video to share…

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Branded Content: Bridging the Gap Between Earned and Paid Media

Cara Hogan, Head of Content, Zaius You’re not imagining it: content marketing is getting tougher. The cost of paid ads is rising by the day — Facebook CPM rates alone are up (https://www.businessinsider.com/facebook-ad-prices-rising-news-feed-change-2018-3) 122% in 2018. At the same time, journalists are increasingly skeptical of business coverage, making earned media harder to, well, earn. Even…

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How to Leverage Robotic Process Automation for Marketing Success – The Missing Ingredient May Surprise You

Claire Wiggill, Vice President, Strategy and Business Development, PMG Although we live in the Age of Automation, it’s surprising how many business procedures are still manual. As marketers, we juggle numerous tasks, projects and assignments at any given time, so when we can automate activities, we really benefit. One such beneficial automation technology is Robotic Process…

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Mid-Atlantic Marketing Summit

  Overview The annual Mid-Atlantic Marketing Summit brings together hundreds of marketing and communications executives throughout the region to discuss high-level issues through a series of panels, keynotes, presentations, exhibits, and networking. The summits are co-produced by two of the most respected news organizations in the region: Capitol Communicator, the region’s source for marketing and communications…

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The State of Content Creation

Editor’s Note: We recently sat down with Katie Kern, Media Frenzy Global Chief Operating Officer, to get her thoughts on the state of content creation, which brands are getting it right and where she believes the next phase of content is headed. 1) What does next-level content creation mean to you? I would define next-level content…

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5 Ways to Make Your Content Better Than Your Industry Average

Audrey Pilcher, AssignmentHelper Creating high-quality content is the foundation of successful content marketing. However, companies are so busy with keeping the content coming that the quality of it starts to suffer. According to Forbes, each day we create 2.5 quintillion bytes of data, but the quality of most of it is very questionable. The Internet…

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5WPR CEO With 3 Simple Tips On How To Jumpstart A Marketing Strategy

Digital marketing is a huge task. Several different types of marketing must be taken into consideration in order to begin putting together a plan of attack, and it can be intimidating to get started. While a lot that goes on in the marketing world can be considered complex, here are 3 very simple things that anyone…

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