Search results for: content marketing

Plan Your Content Strategy

Jill Kurtz, Owner, Kurtz Digital Strategy You are busy, but you need to be strategic to get the most from the time you devote to content. The best way to guarantee that is to take time up front to plan. Focus on your content strategy, write down what you will do, and you will have…

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How to Create 4 Kinds of Content that Gets Shares and Attention

Susan Young, CEO, Get in Front Communications Have you ever played the “guessing game” with a child? It can begin as something lighthearted and fun. Then in a matter of seconds, it turns awfully frustrating. One day, my nine-year-old daughter came rushing home from school, bursting with the question: “Guess who I saw today???!!!” I was…

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The State of Video Marketing Special Report

Alex Ragir, Co-Founder, Storyhunter In 2018, video marketing is something you can’t afford to not have, but it also doesn’t have to be expensive. Nowadays, there are a lot of ways to use videos to tell your story that are efficient and affordable. Three out of four executives say they’re using video more frequently in…

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SportsCastr Partners With WNBPA to Power Live Interactive Video Content for Fans

CommPRO.biz Editorial Team SportsCastr, the social live-streaming platform that allows anyone to become a color commentator, announced that the company has formed an official partnership with the Women’s National Basketball Players Association (WNBPA) via REP Worldwide, the WNBPA’s group licensing and player-marketing representation agency, to power live, interactive video content for fans. Through the partnership…

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The Growth of Live Video Streaming for Public Relations and Marketing

Douglas Simon, CEO, D S Simon Media You might want to visit the baby giraffe born last year at Animal Adventure, an animal education center located outside Binghamton, NY. According to YouTube, more than 14 million people watched the live-stream on the day of its birth. But you don’t need to be birthing a giraffe in…

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5 Reasons Why Your Digital Presence Needs A Content Strategy

Jill Kurtz, Owner, Kurtz Digital Strategy No matter what you are communicating or marketing about online, content is a critical component to success. You need great content to connect with your target audience. Here are 5 reasons why you need to invest time into an effective content strategy: Content marketing is customer centric. It’s about…

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Why You Should Be Using Customer Reviews in Your Marketing Strategy

Michelle Nickolaisen, Content Marketer, TrustRadius As a vendor, the entire job of your marketing strategy is to persuade potential customers to give you a try (and, in many B2B cases, help those potential customers persuade decision-makers to give you a try). There’s a problem, though: most buyers don’t trust vendors, and in fact, actively look…

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Every Company Should Have A Content-First Mindset

Catherine Harrell, EVP, Global Marketing, PrecisionLender  We’re well into an “ad-shunning” era; in fact, data tells us that per dollar spent, content marketing yields roughly three times the leads of traditional marketing efforts. That type of return is what drives continued excitement for the power of content.  I’ve seen first-hand the business value and ROI…

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Is The Influencer Marketing Bubble About To Crash Down To Earth?

  Jennifer Sanchis, Senior Account Executive, PRIME Research It is a fair question. Recent news on the topic have caused quite a stir in the digital world so the value of influencer marketing is under scrutiny. I recently reviewed the matter in a Twitter chat with various practitioners. CIPR board and council member Ella Minty started the debate:…

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How Marketing AI is Leveling the Playing Field

Brandon Andersen, Chief Strategist, Ceralytics If your competition seems like a behemoth that has endless resources, it’s time to consider bringing in marketing AI to help you take a competitive advantage with a fraction of the resources. A quick story about those big enterprise companies: I talked to a large insurance company last year in…

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Build Measurable Consumer Action Into Your Content

Lisa Arledge Powell, President, MediaSource Within any effective communications strategy are objectives—often referred to as key performance indicators (KPIs)—which shine a light on just how well your approach is moving the needle for your brand and achieving your goals. Whether your goal is driving your audience to click through to a web page, leading to…

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New Rules For Event Marketing

Scott Steinberg  Communications pros, market leaders, and meeting planners looking to connect with potential attendees and get them excited about upcoming events often turn to traditional marketing and outreach methods such as trade advertising, online banners and direct email solutions. But it also bears noting that a number of additional cost-affordable and easily implemented promotional…

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Video Content: How to Get Creative on a Budget

Lisa Arledge Powell, President, MediaSource You don’t have to spend a million bucks to be creative and deliver wins for your brand We hear it all the time: “We’d love to produce something visual, but we just don’t know if we have the budget.”  It’s time to stop thinking that way. Visual content can be crucial to…

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Can You Make Content Go Viral?

In a competition for clicks and shares, how can marketers get their content widespread attention? Lisa Arledge Powell, President, MediaSource  You’re a content creator wrapping up a planning session for your newest creative project with your client. Together, you’ve mapped out an approach you can all agree on and you’re packing up to leave. Just as you’re…

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5 Tips to Improve the Quality of Your Content

91 percent of B2B brands and 86 percent of B2C brands use content as part of their marketing efforts. (Source: Content Marketing Institute 2018) That’s a lot of content being dumped online every day. Why are these brands so content focused? They know that content powers the customer journey. Customers search for information when they’re…

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Facebook Algorithm Changes: What Content Marketers Need to Know

Editor’s Note: To learn more about Content Marketing, earn a certificate in content marketing from PRSA: https://bit.ly/prsacontent Lisa Arledge Powell, President, MediaSource When Facebook announces changes to the News Feed, communicators straighten up and listen. The most recent changes were sudden and significant, affecting the lives of social media strategists and content marketers overnight—even forcing once-flourishing publishers…

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Use Influencers to Boost Your Marketing

Jill Kurtz, Owner, Kurtz Digital Strategy Reaching anyone in your target audience is great, but connecting with an influencer – someone with an active network of the people you want to each – can be awesome. Getting influencers on your marketing or communication bandwagon takes some strategy. Anyone can be an influencer, as long as…

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AI Offers Numerous Benefits for Marketing Operations

Ed Breault, VP Marketing and Industry Solutions, Aprimo Applications for Artificial Intelligence (AI) and machine learning solutions are no longer confined to a few select beta tests in niche industries. These emerging technologies have matured and are showing great promise for marketing organizations when fully integrated into a technology stack. AI and machine learning applications…

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