Search results for: content marketers

How Readership, Timing and Social Shares Affect SEO and Earned Media Value

Michael Burke, MSR Communications  An “earned” media placement from a journalist stands in contrast to paid media, such as advertisements, in that it provides more credibility than advertising and is more influential in purchasing decisions. However, even with what would be considered excellent media placements, it’s not always easy to determine the value, as many…

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How Legacy Industries Are Changing Marketing (and Vice Versa)

Building a World-Class Marketing Organization from the Ground-Up AJ Lee, Director of Marketing, NEXT Trucking Over the past few years, the term “FreightTech” has become a buzzword to describe those who operate at the intersection of technology and freight/logistics -an increasingly crowded field that counts autonomous trucking, clean trucks, trucker safety, and app-powered marketplaces like…

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Low Sales? You Might Be Making a Common Ecommerce Mistake

Source Ashley Rosa, Freelance Blogger Ecommerce marketing is an incredibly complicated skill, and it can be hard to determine exactly what’s contributing to low sales. It’s frustrating to miss your sales targets without an idea of what you can do to improve.  This article will cover some of the most common mistakes that prevent ecommerce…

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Just Do It – How to Determine if Your Brand is at Risk

Andrea Brody, Chief Marketing Officer, Riskonnect It’s no secret that enterprises are wrought with risks. And yet, while bad workplace environments and less than secure firewalls are gaining all of the attention, many chief marketers are finding their biggest selling point is also their biggest risk: their brands. We all witnessed the mixed reactions to Nike…

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The Internet – the Mightiest Brand of All?

  Editor’s Note:  In celebration of International Internet Day… Jill Kurtz, Owner, Kurtz Digital Strategy Marketers and communicators want to position their brand and area of expertise as top of mind with their audiences. Few can dream of becoming as pervasive as the internet, a tool that was virtually non-existent before the 1990’s and is now…

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Lessons on Influencer Marketing from an 8-Year-Old

Lauren Parker, Executive Vice President, FrazierHeiby Ryan Kaji is eight years old and makes more money than you do. He is the namesake of Ryan ToysReview, one of the most influential YouTube stars on the platform. My four-year-old twins are included in his more than 20 million subscribers and my family has contributed to the…

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Too Many Cooks in the Kitchen: Cleaning Up the Creative Review Process

Ronn Torossian, CEO, 5WPR  Working in a creative field is at once rewarding and challenging. Within this subset of the workforce, it often seems that the creative review process gets mired down in mock-ups and margins. While reviewing creative and ensuring that the end product is the best possible asset for the business objective is…

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In Sports, Money Is The Winner

Arthur Solomon, Public Relations Consultant When the book about the greatest public relations campaigns is written, near the top of the list, if not leading the list, will be the faux programs related to sports. It will not include the record breaking performances of individual athletes, but the fictional myth promoted by the industry that…

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Boosting Traffic to Your Podcast

Ronn Torossian, CEO, 5WPR  Podcasts are a tool often overlooked in a brand’s digital marketing strategies in lieu of standard blogging or social media approaches. The numbers, however, paint a promising picture: since 2012, the popularity of podcasts has been steadily increasing, with the percentage of Americans who listen to one podcast or more per…

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Building a Community of Trust in the Workplace

Editor’s Note: Patrice Tanaka, Founder & Chief Joy Officer, Joyful Planet LLC  gave this speech at PRAXIS8 on Friday, Sept. 27, 2019 in Goa, India.  PRAXIS8 is the largest PR Conference in India.  This year it was held In Goa, India. About Patrice Tanaka: After an award-winning PR & Marketing career and co-founding three agencies, Patrice Tanaka…

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Marketing Trends Shared by Industry Leaders at Advertising Week New York

  Loralyn Mears, PhD Multi-track conferences are often difficult for people to navigate. Despite the effort put into planning your schedule, FOMO (Fear of Missing Out) will creep in. You’ll worry that you’re going to miss something. An example is Advertising Week New York which is filled with industry experts, leaders and gurus which makes…

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SEO or PPC: Which One Will Work Best for You?

Zac Harris, Director of SEO, SpyFu About 48.9% of the world’s population searched online in 2018. This number is only set to increase in the future to 53.7% by 2021. This makes it necessary for brands to have a strong presence on the search engines to get traffic and more customers. You need to employ…

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LinkedIn Can Be Best for Brands, Provided You Understand What Brands Really Are

Ray Hennessey, President, JConnelly When planning brand campaigns, LinkedIn is a little like the Ernie Hudson of social media, the fourth Ghostbuster people often overlook, in relation to higher-profile rivals like Facebook and Twitter. But this is misguided, since it’s clearly the platform that will generate the most ROI from a messaging perspective, particularly for…

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Are Websites Ancient History?

  Ronn Torossian, CEO, 5WPR That might seem true if your website isn’t appearing on searches and isn’t adding to your income by way of sales or leads. But this is generally the gateway through which customer still shop. So, how do marketers improve search results for their company?  The Solutions And More Questions  All…

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How Brands Can Benefit from a PR Agency Boost

Ronn Torossian, CEO, 5WPR  While some brands may not see the benefit of enlisting the assistance of a public relations agency, the help that firms can provide is limitless. It’s a crowded space out there, and assembling the right team can make a big difference in finding ways to stand out.  In August, 5W Public Relations…

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TV Viewing Reverses Declines, New Comcast Spotlight Research Finds

CommPRO Editorial Staff Comcast Spotlight, the advertising sales division of Comcast Cable, announced the launch of its inaugural TV Viewership Report. This new quarterly research publication provides actionable insights on how viewers are consuming content in the rapidly changing television landscape. Earlier this year, Comcast Spotlight issued The New TV report, which outlined the macro trends…

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Finding PR and Communications Agencies: New Report Highlights Agency Search & Hiring Best Practices in $15 Billion Industry

Survey of Fortune 1000 Companies & Associations Underscores Importance of More Thorough Search Process to Achieve Better Outcomes CommPRO Editorial Staff When companies search for mid- or senior-level employees they cast the net wide, engage recruiters to identify qualified candidates, conduct numerous interviews, shortlist finalists, and check references before making the hiring decision. What do…

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Pull vs. Push Marketing: Why Businesses Should Know the Difference

Ronn Torossian, CEO, 5WPR  A consumer is doing some initial searches for a landscaping company for her home. She doesn’t need a lot done, but she’s looking for some TLC for her backyard, which has seen a bit of neglect from the previous homeowner.  Upon a typical Google search for “landscaping companies near me”, several…

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Influencer Marketing Program Falling Short? Try These 5 Things

Jonathan Futa, Co-Founder, Group RFZ Influencer marketing – once a strategy relegated to “cool” brands and agencies – is seeing massive mainstream growth as social channels such as Instagram continue to surge in popularity, and new social platforms pop up almost monthly. What was a $3 billion industry in 2017 is expected to continue its…

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