Search results for: content marketer

Four Counterintuitive Behaviors of the Most Successful Thought Leaders

Mark DiMassimo, Founder and Chief Creative for DiMassimo Goldstein (DiGo) Successful thought leadership takes more than just thinking. It requires thinking differently. If you’re thinking the same, you’re following. And, if you aren’t thinking differently, you are blending in. In other words, disappearing. Invisible matter may dominate the universe, but the invisibles have played no…

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Cutting Out Weight Loss Ads

  Dr. David Hagenbuch, Ethicist and Professor of Marketing, Messiah University, Author of Honorable Influence, Founder of MindfulMarketing.org   Have you ever felt self-conscious about your weight?  Most people probably have, perhaps because of someone’s casual comment or from comparing their figure to those of their friends.  Maybe an ad even contributed to the unease.  Marketers increasingly seek to affirm…

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Help Wanted, Marketing to Prospective Employees

  Dr. David Hagenbuch, Ethicist and Professor of Marketing, Messiah University, Author of Honorable Influence, Founder of MindfulMarketing.org   While eating lunch at a favorite restaurant recently, my son and I noticed that the menu was much shorter than before.  The Italian eatery was no longer even offering one of its standard selections, pizza!  After our meal, I asked…

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OP-ED: The Covid-19 Olympics: Another Shameful Decision By The IOC

Arthur Solomon After more than a year of warnings from medical scientists that the Summer Olympic games in Tokyo has the potential of making the Covid-19 pandemic worse, after more than a year of protests by Japanese citizens that holding the Olympics endangered their population and after a year’s delay Tokyo 2020 officially commenced on…

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OP-Ed: The Most Important People In The World?

Arthur Solomon Seemingly, the cartels that control the business of sports and the moguls that run them have achieved their dream – that nothing is more important than sports and their athlete employees, both professionals and semi-professionals, AKA amateurs.  After decades of spending millions of dollars each year on public relations programs attempting to convince…

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The Similarities of Trump’s Rallies, Sports Press Conferences And PR Agency Pressers, Plus A ‘New Olympic Event’: Watching Naomi Osaka

Arthur Solomon Now that the twice impeached former president Donald Trump, whose company has been criminally indicted for allegedly evading taxes has resumed his rallies, the similarities of his rallies to sports, brand and corporate press conferences are easy to detect:  All have a maximum of lies or exaggerations and a minimum of truth. Certain…

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College Athletes Must Get in Condition for Commercialism

  Dr. David Hagenbuch, Ethicist and Professor of Marketing, Messiah University, Author of Honorable Influence, Founder of MindfulMarketing.org   College students enjoy talking about ads, especially ones that feature top athletes like Tom Brady, Serena Williams, and Lebron James.  The NCAA’s momentous decision to allow college athletes to become paid spokespeople has leveled the promotional playing field, but are young,…

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UGC Could Be Your Key to Building a More Authentic and Trusted Brand

Joy Knowles, Marketing Content Strategist at Agility PR Solutions It’s no secret that when your customers trust your brand, good things follow. From being more willing to pay higher prices to sharing on social, trust breeds positive action. Edelman’s 2020 Trust Barometer Special Report found that 78 percent of respondents who have high trust in…

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Is Excedrin Out of Its Mind?

  Dr. David Hagenbuch, Ethicist and Professor of Marketing, Messiah University, Author of Honorable Influence, Founder of MindfulMarketing.org  Businesses need to do many things well to be successful, but the most basic is getting people to buy their products.  So, why would a company that markets migraine medicine want to help people find other ways to deal with their headaches?  What…

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OP-Ed: The Most Important People In The World?

Arthur Solomon Seemingly, the cartels that control the business of sports and the moguls that run them have achieved their dream – that nothing is more important than sports and their athlete employees. After decades of spending millions of dollars each year on public relations programs attempting to convince publics around the world that athletes…

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Trust Critical to Social Success

Jill Kurtz, Owner, Kurtz Digital Strategy The unquestioning use of social media is a thing of the past. Facebook and other platforms have had issues with privacy, fake accounts and other trust-breaking events. We are all more skeptical. To succeed on social, brands must make connections that build trust. Relationship building needs to be the centerpiece…

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Ragan Communications Acquires Communications Week™

Communicators worldwide unite November 15-19, 2021 for exclusive industry event CommPRO Editorial Staff Ragan Communications announced today that it has acquired Communications Week, the preeminent event and thought leadership brand for communicators and marketers worldwide. The acquisition fortifies Ragan’s position serving public relations, internal communications and marketing professionals with best-in-class content and experiences. Ragan Communications,…

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SEO Rankings Are Still King

Mike Paffman, CEO, Virgo PR Nothing delivers more visitors to a brand’s website than high SEO rankings. This was never more important than during the pandemic as millions of consumers flocked to search engines looking for products and information. In the new normal, SEO will continue to be important as many consumers are expected to…

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Bridgerton – Recoloring History

  Dr. David Hagenbuch, Ethicist and Professor of Marketing, Messiah University, Author of Honorable Influence, Founder of MindfulMarketing.org  February’s Black History Month was an important reminder of the impactful roles people of color have played in our world.  History should be about what actually happened; however, some entertainment has actors playing roles that were really performed by people of other…

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Tips to Boost your Websites Ranking During 2021?

CommPRO Editorial Staff Like everything in this world, the way Google works is constantly changing. Google and other major search engines make alterations and updates to their search engines to provide the best user experience possible.  Their main aim is to help the user find exactly what they are looking for. Google has more than…

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Essential Tools for Business Growth

Mike Paffman, CEO, Virgo PR Digital marketers and marketing teams in general sometimes struggle in keeping up with all of the available tools that can ease the marketing process for them, and at the end of the day, instead of easing the process, it ends up more complicated or difficult.  Additionally, while some marketers swear by…

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10 Predictions for Communicators in 2021

James Wright, Global CEO, Red Havas and Global Chairman, Havas PR Global Collective Linda Descano, CFA®, EVP and Head, Corporate Communications & Executive Visibility, Red Havas Even as many of us stayed home, life did not stand still this past year. Across industries, the pandemic accelerated change to light speed. Many of the trends our…

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