Search results for: business communicators

AI Done Right

Eric Koefoot, President & CEO, PublicRelay With the rise of artificial intelligence and ensuing hype, many companies in the media intelligence industry and beyond began touting their use of AI. But the story often stops there without further explanation. Communicators don’t have to be data scientists, but it is worth asking your media intelligence provider…

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What Did We See at CES? Plenty – A Review from the Ketchum Team

 Lisa Sullivan,  Melissa Kinch and Chip Scarinzi, Ketchum The robots have left the building. CES 2019 is now in the rear-view mirrors of the more than 182,000 industry attendees, exhibitors and media who spent the better part of a week scrutinizing what’s happening – or being promised – in the wild world of consumer electronics. From rollable…

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2019 Digital Data Trends: Metrics, Lies, Damn Lies & Reputation

Simon Erskine Locke, Founder & CEO, CommunicationsMatchTM  When it comes to digital data, the Mark Twain popularized quote, “There are three kinds of lies: lies, damn lies, and statistics”, is as relevant today as it was more than a century ago. Change statistics to digital metrics and we’ve got the 21st century version.     There…

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Cutting Through the Communications Data Wilderness

The Road to the C-Suite Is Paved With Communications Data Gone are the days when communicators can shy away from measurement. Taming the data wilderness yields improved campaigns, strong partnerships with the c-suite, and better business results.  This five-part report from PR News and PublicRelay, featuring commentary from AbbVie, ADP, Aflac, Dignity Health, PNC and many more top-tier…

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4 Questions to Ask a Prospective Agency

  Mike Bush, Founder, Nomad Communications Finding the right PR agency partner can be challenging. Quite frankly, in a pitch meeting or RFP, professional communicators who are skilled at helping their clients put their best foot forward are being asked to apply these skills to themselves. The results are often quite similar, as firms generally…

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Jack O’Dwyer – The Passing of a PR Legend

Fay Shapiro, Publisher, CommPRO.biz “OD here…kid, what do you have for me?” – This was the way Jack O’Dwyer and I used to begin a telephone conversation.  Today, I was sad to learn of Jack’s passing at age 85.  This legend in the public relations industry impacted many lives over the last 50 years with…

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The CCO of 2020 – How the Communications Function and Its Leaders are Evolving

Wes Tyeryar, Director of Strategic Partnerships, PublicRelay The role of the Chief Communications Officer and the communications function is changing rapidly. Communications has been elevated to a proactive function that is increasingly providing value across the organization. This topic was discussed in a recent CommPRO webinar by top communications executives. Here are five ways that show how the role…

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PR Trends that will Resonate in 2019

Nikkia Adolphe, PR Director, Media Frenzy Global As PR professionals, we are constantly tasked with keeping our fingers on the pulse of what is current and meaningful in our client’s respective industries. However, the task does not end with our clients. PR professionals must also look within, and most importantly, outside of our own industry…

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Four Things to Know Before Your Tech Product Launch

Ronn Torossian, CEO, 5WPR For tech communicators, there are few things less stressful and exciting than an upcoming product launch. Looming deadlines, evolving project features, last-minute product development and the unpredictability of how the launch will actually turn out can make any PR professional working in the tech industry go through an emotional roller coaster.…

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Are Women Risk-Takers? – Exhibit One: Mary Barra

Leslie Grossman, Senior Fellow & Faculty, The George Washington University Center for Excellence in Public Leadership When discussing the lack of gender equality in the C-Suite or on the Boards of the Fortune 500, men are sometimes heard to explain, “Women don’t have the guts to make the tough decisions.” Women are viewed as great at…

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Giving Thanks: Lessons from a Tumultuous Year

  Simon Erskine Locke, Founder & CEO of CommunicationsMatchTM  For those of us who will be fortunate enough to sit down this Thanksgiving over turkey (or “tofurkey”) under our, our friends’ or families’ roofs, it goes without saying that we have a lot to be thankful for. Despite hardships we may have faced during the course…

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What is the Role of PR in Communicating Social Corporate Responsibility?

Ronn Torossian, CEO, 5WPR Corporate social responsibility, or CSR, is a tool through which businesses can benefit society while boosting their own brands. CSR can take many forms from philanthropy to volunteering to building relationships with charity organizations. CSR helps keep businesses socially accountable to its employees, shareholders, customers, community, supply chain and the environment.…

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How to Write a Killer Speech for C-Level Executives 

Matthew Schwartz, Director of Content, Stanton Keynote speeches and other speaking gigs at popular industry conferences and events are highly coveted. It’s little wonder. Public speaking is one of few marketing channels to offer C-level executives a truly captive audience. So once they land an opportunity, why do so many executives insist on opening their…

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How to Make the Right Impression: A Guide to Digital Reputation Management (Download)

Now that search engine queries comprise nearly 64% of the average company’s internet traffic, managing your organization’s online reputation is more critical than ever. An extensively researched white paper explains steps that every organization or professional should take to ensure their digital profile reflects their desired image. The report, authored by strategic communications firm Lumentus,…

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Top Female Communications Leaders Honored with WiCi Award

CommPRO Editorial Staff New York Women in Communications (NYWICI)  announced the 2018 WiCi Awards honorees, in recognition of the communications industry’s top rising stars. Five young communications leaders will be honored on Tuesday, October 23 during a special event hosted at the Meredith Corporation in New York City. Julie Hochheiser Illkovich, past WiCi honoree, and Co-Founder, Managing Partner, and President of Editorial Operations at Masthead Media…

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Live Social Video Streaming

D S Simon Media at the West Digital Client Summit   How can brands and non-profits make the best use of live social video to grow their organizations? Douglas Simon, CEO, D S Simon Media presented survey findings on live video streaming and spoke with Ben Chodor, President of Digital Media Solutions, West Corporation. The…

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Top 5 Reasons I Use LinkedIn Everyday

I have been a LinkedIn member since 2004 when I had 37 direct connections. Since that time I’ve built up my network to more than 16,000 direct connections, all through organic means. The power of the LinkedIn network has always been apparent to me and has resulted in everything from new jobs to consulting opportunities…

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