Search results for: brands

Building an eCommerce Brand – 5 Crucial Steps

CommPRO Editorial Staff For any budding entrepreneur or hardened businessperson (or, of course, anyone in between) a keen interest in building an eCommerce brand needs no justification.  We are, by now, all incredibly aware of the near-endless scope an online store offers for development and return on investment. The internet has taken on an even…

Read More

Trust Critical to Social Success

Jill Kurtz, Owner, Kurtz Digital Strategy The unquestioning use of social media is a thing of the past. Facebook and other platforms have had issues with privacy, fake accounts and other trust-breaking events. We are all more skeptical. To succeed on social, brands must make connections that build trust. Relationship building needs to be the centerpiece…

Read More

How to Avoid Cancel Culture and Win the Hearts of Younger Consumers

Mary Ann O’Brien, CEO and Founder, OBI Creative When did you start caring about workers forming unions and striking for better pay? How old were you when any alarm set in over the potential for monopolization of information and access to it became a critical concern in your mind? Chances are good it was in…

Read More

Could Instagram Help you to Grow your Brand?

CommPRO Editorial Staff  As the high street and traditional retail changes due to the pandemic, ecommerce is increasingly becoming important for businesses. Even companies that still sell most of their products through land-based shops require an internet presence these days.  One of the best and least expensive ways to build brand awareness is through social…

Read More

SEO Rankings Are Still King

Mike Paffman, CEO, Virgo PR Nothing delivers more visitors to a brand’s website than high SEO rankings. This was never more important than during the pandemic as millions of consumers flocked to search engines looking for products and information. In the new normal, SEO will continue to be important as many consumers are expected to…

Read More

Affect Shows Strong Business Momentum at the End of Q1

CommPRO Editorial Staff Affect, a public relations, marketing and social media agency specializing in technology, healthcare and professional services, announces strong momentum powered by a bevy of client wins in key markets that the agency services, among those include Slync.io, Intersection and TrustSwap. The account wins signal a successful kickoff to the new year following…

Read More

The Right Digital Marketing Approach for Instagram

Jill Kurtz, Owner, Kurtz Digital Strategy About 40 percent of online adults in the US say they use Instagram. It is most popular with users from their mid 20s to early 30s.  Businesses can engage on Instagram with the right digital marketing approach. Have a Content Strategy Attracting followers and getting their attention is all about…

Read More

The Benefits of Supply Chain Diversity (INFOGRAPHIC)

Brian Wallace, Founder & President, NowSourcing While 2020 will be remembered for many reasons, one of the most prominent effects of the year is companies rethinking their lean supply chains.  In 2020, issues of supply chain disruption became so widespread that the general public were aware of them.  Shortage of basic necessities like toilet paper and…

Read More

Amazon: King of the Supplements Business? (INFOGRAPHIC)

Brian Wallace, Founder & President, NowSourcing By 2019, the global supplements market made hundreds of billions of dollars annually. Out of all the online sales for these products, 77% occurred on Amazon. That is more than the top 5 specialty vitamin sellers combined. While consumers benefit from Amazon’s incredible convenience, there is a darker side to…

Read More

Is It Right to Sell Others Short?

  Dr. David Hagenbuch, Ethicist and Professor of Marketing, Messiah University, Author of Honorable Influence, Founder of MindfulMarketing.org You’re a basketball player whose team just won the NCAA Division I national championship!  You run courtside to celebrate with family but your mother is visibly upset.  “Mom, what’s the matter?  “I’m sorry,” she stammers.  “It’s just that . .…

Read More

How Fixing Failed Payments Can Improve Customer Retention (INFOGRAPHIC)

Brian Wallace, Founder & President, NowSourcing Most business owners know how much revenue is coming in at the top, but how many know the cost of failed payments? For subscription services, more than two thirds of businesses lose 17% of their profits to churn, often involuntary churn. The #1 cause of involuntary churn? Failed payments. The…

Read More

What is a Man’s Magazine in 2021?

Esquire’s Editor In Chief, Michael Sebastian To Samir “Mr. Magazine™” Husni: “When It Comes To Creating That Print Magazine, I Want Something That Is Going To Really Lean Into The Printy-ness Of It.” The Mr. Magazine™ Interview… “I think the print experience should be its own experience. The website, the YouTube channel, the Instagram page; these…

Read More

PR Masters Series Podcast, Episode #46 – Michael Nyman

About the Podcast The Stevens Group has been presenting the PR Masters Series Podcast for almost two years now.  This series is part of the ongoing partnership between The Stevens Group and CommPRO to bring to PR, digital/interactive and marketing communications agencies the wisdom of those who have reached the top of the PR profession.  Today’s special guest is Michael…

Read More