Search results for: brands
The Power of Words and Images: 5 Things to Know About Inclusive Brand Communications
Linda Descano, CFA®, EVP and Head, Corporate Communications and Executive Visibility, Red Havas When I was taunted for being “chubby” or “fat” growing up, my parents encouraged me to retort that “sticks and stones will break my bones, but words will never hurt me.” Years later, I mustered that phrase once more, but this…
Read More“The Future of the Mobile Phone Supply-Chain Market: A Real-Life Consumer Application for Blockchain” – Including TessaB, IDC & Near Protocol
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Read MorePR Masters Series Podcast, Episode #46 – Michael Nyman
About the Podcast The Stevens Group has been presenting the PR Masters Series Podcast for almost two years now. This series is part of the ongoing partnership between The Stevens Group and CommPRO to bring to PR, digital/interactive and marketing communications agencies the wisdom of those who have reached the top of the PR profession. Today’s special guest is Michael…
Read MoreFrom Internship to Leadership, or the Road from an Intern to Managing Director in 10 years
Roxana Diba is the New Managing Director of Golin Romania CommPRO Editorial Staff Starting May 2021, Roxana Diba will be the new Managing Director of Interpublic Group (NYSE: IPG) agency Golin, one of the main PR agencies in Romania. The management team is completed by Cristina Butunoi, who will become the agency’s Deputy Managing Director.…
Read MoreContent Marketing and PR
Ronn Torossian, CEO, 5WPR Developing high-quality and valuable content has become one of the cornerstones of good PR, and marketing strategies. A lot of people these days are demanding that type of content from brands and corporations. However, only creating branded content is not going to be enough for many companies, so many businesses are…
Read MoreSocial Media Marketing Quick Tips
Jill Kurtz, Owner, Kurtz Digital Strategy How do you feel about your social media marketing? Are you feeling on top of it all or way behind? Here’s an overview of what you need to do. Cover these basics and you are in a good position to accomplish your marketing goals on social. Be on the “Right”…
Read MoreThe Communications Industry’s Need to Level Up on DEI
Carmella Glover and Sade Ayodele Today, there is no shortage of data and research around the benefits of being a more diverse and inclusive organization. In the wake of the events of 2020, businesses have a renewed focus on improving diversity, equity, and inclusion in the workplace and across broader society. With public expectation higher…
Read MoreLet’s Make Real History During Women’s History Month and Return Women to the Workforce!
Rebecca Cenni-Leventhal, Founder and CEO of Atrium The impact of COVID-19 changed the workforce last year in unimaginable ways and the ramifications continue to unfold making the ever-changing, newly regulated business landscape difficult to fully understand. Almost instantaneously the physical boundaries which once separated our homes from our offices were redefined for the sake of…
Read MorePR Masters Series Podcast, Episode #45 – Ronn Torossian
About the Podcast The Stevens Group has been presenting the PR Masters Series Podcast for almost two years now. This series is part of the ongoing partnership between The Stevens Group and CommPRO to bring to PR, digital/interactive and marketing communications agencies the wisdom of those who have reached the top of the PR profession. Today’s special guest is Ronn…
Read MoreMarketing Potential of Clubhouse
Ronn Torossian, CEO, 5WPR One of the hottest new social media apps right now has sparked a lot of buzz around social influencers, and has been admired for its capacity to create real communities and conversations. This, along its user-friendly design makes it a great place for certain businesses and digital marketers to promote campaigns. …
Read MoreTraditional vs Digital Media in PR
Ronn Torossian, CEO of 5WPR Over the last couple of decades media, and with it, public relations, have both gone through monumental shifts and changes due to the ongoing evolution of the digital age. Both traditional and digital media have a lot of benefits in public relations and have their own ways of reaching audiences. …
Read MoreUsing Research to Counteract Executive Emotion
Mark Weiner, Chief Insights Officer, Cognitio Insights For some in the financial services sector the phenomena of GameStop represented an existential threat. For others, it presented an opportunity to comment and take a position. Unforeseen events like these are only accelerating: Black Lives Matter and the Capitol Insurrection commanded explosive and widespread notoriety. In response, courageous…
Read MorePR Masters Series Podcast, Episode #44 – Alexis Davis Smith
About the Podcast The Stevens Group has been presenting the PR Masters Series Podcast for almost two years now. This series is part of the ongoing partnership between The Stevens Group and CommPRO to bring to PR, digital/interactive and marketing communications agencies the wisdom of those who have reached the top of the PR profession. Today’s special guest is Alexis Davis…
Read MoreWhat Will Be Your Organization’s Authentic Purpose in 2021?
Carole Cone On Purpose, Founder & CEO Authenticity means showing up and standing up for your values, beliefs, and commitments. This is particularly true–and necessary–in terms of diversity, equity, and inclusion. This International Women’s Day, we’re looking at brands that are walking the talk and putting their stakeholders–from employees to communities–first. Case in point: Mars…
Read MoreJoining the World of Public Relations
Ronn Torossian, CEO of 5WPR There are plenty of career opportunities in the public relations industry, as well as certain things that people can do to excel at landing a position. Ideally, they should try to land an entry-level position in an agency and attend networking events to get the best results. Choosing a…
Read MoreNew York Women in Communications Launches #WomenHeard
Powerful Research-driven Platform and Year-Long Programming Initiative to Spotlight and Reverse the Trend of Women Exiting the Workforce Due to the Covid-19 Pandemic CommPRO Editorial Staff In observance of Women’s History Month, New York Women in Communications (NYWICI), the premier organization for female communications professionals, today announced the launch of #WOMENHEARD, a powerful research-driven…
Read MorePR Masters Series Podcast, Episode #43 – Christine M. Barney, APR
About the Podcast The Stevens Group has been presenting the PR Masters Series Podcast for almost two years now. This series is part of the ongoing partnership between The Stevens Group and CommPRO to bring to PR, digital/interactive and marketing communications agencies the wisdom of those who have reached the top of the PR profession. Today’s special guest is Christine M.…
Read More10 Predictions for Communicators in 2021
James Wright, Global CEO, Red Havas and Global Chairman, Havas PR Global Collective Linda Descano, CFA®, EVP and Head, Corporate Communications & Executive Visibility, Red Havas Even as many of us stayed home, life did not stand still this past year. Across industries, the pandemic accelerated change to light speed. Many of the trends our…
Read MoreWinning Back Lost Customers
Ronn Torossian, CEO, 5WPR To many Silent and early Boomer Generation types, “Lover Come Back” starring Rock Hudson was an unforgettable 1961 movie and one that many moviegoers may likely seen more than once. Unlike the happy ending in the movie, brands that lose customers don’t often get that second chance. Recent studies revealed that…
Read MorePlay Ball??? 2020 Changed How Sports Was Played. Should It Change Sports Marketing Public Relations Programs In 2021 And After?
Arthur Solomon For baseball fans, “wait ‘till next year” will begin on April 1 (no fooling), when the first Major League game is scheduled to be played. For basketball fans, “wait ‘till next year” began on December 22, 2020, when the National Basketball Association began its current (2020-2021) season. For National Football League fans, 2020…
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