Search results for: brands

PR Masters Series Podcast, Episode #46 – Michael Nyman

About the Podcast The Stevens Group has been presenting the PR Masters Series Podcast for almost two years now.  This series is part of the ongoing partnership between The Stevens Group and CommPRO to bring to PR, digital/interactive and marketing communications agencies the wisdom of those who have reached the top of the PR profession.  Today’s special guest is Michael…

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Content Marketing and PR

Ronn Torossian, CEO, 5WPR Developing high-quality and valuable content has become one of the cornerstones of good PR, and marketing strategies. A lot of people these days are demanding that type of content from brands and corporations.  However, only creating branded content is not going to be enough for many companies, so many businesses are…

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Social Media Marketing Quick Tips

Jill Kurtz, Owner, Kurtz Digital Strategy How do you feel about your social media marketing? Are you feeling on top of it all or way behind? Here’s an overview of what you need to do. Cover these basics and you are in a good position to accomplish your marketing goals on social. Be on the “Right”…

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The Communications Industry’s Need to Level Up on DEI

Carmella Glover and Sade Ayodele  Today, there is no shortage of data and research around the benefits of being a more diverse and inclusive organization. In the wake of the events of 2020, businesses have a renewed focus on improving diversity, equity, and inclusion in the workplace and across broader society. With public expectation higher…

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PR Masters Series Podcast, Episode #45 – Ronn Torossian

About the Podcast The Stevens Group has been presenting the PR Masters Series Podcast for almost two years now.  This series is part of the ongoing partnership between The Stevens Group and CommPRO to bring to PR, digital/interactive and marketing communications agencies the wisdom of those who have reached the top of the PR profession.  Today’s special guest is Ronn…

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Marketing Potential of Clubhouse

Ronn Torossian, CEO, 5WPR  One of the hottest new social media apps right now has sparked a lot of buzz around social influencers, and has been admired for its capacity to create real communities and conversations. This, along its user-friendly design makes it a great place for certain businesses and digital marketers to promote campaigns. …

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Traditional vs Digital Media in PR

Ronn Torossian, CEO of 5WPR Over the last couple of decades media, and with it, public relations, have both gone through monumental shifts and changes due to the ongoing evolution of the digital age. Both traditional and digital media have a lot of benefits in public relations and have their own ways of reaching audiences. …

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Using Research to Counteract Executive Emotion

Mark Weiner, Chief Insights Officer, Cognitio Insights For some in the financial services sector the phenomena of GameStop represented an existential threat.  For others, it presented an opportunity to comment and take a position.  Unforeseen events like these are only accelerating: Black Lives Matter and the Capitol Insurrection commanded explosive and widespread notoriety.  In response, courageous…

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PR Masters Series Podcast, Episode #44 – Alexis Davis Smith

About the Podcast The Stevens Group has been presenting the PR Masters Series Podcast for almost two years now.  This series is part of the ongoing partnership between The Stevens Group and CommPRO to bring to PR, digital/interactive and marketing communications agencies the wisdom of those who have reached the top of the PR profession.  Today’s special guest is Alexis Davis…

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What Will Be Your Organization’s Authentic Purpose in 2021?

Carole Cone On Purpose, Founder & CEO Authenticity means showing up and standing up for your values, beliefs, and commitments. This is particularly true–and necessary–in terms of diversity, equity, and inclusion. This International Women’s Day, we’re looking at brands that are walking the talk and putting their stakeholders–from employees to communities–first. Case in point: Mars…

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Joining the World of Public Relations

  Ronn Torossian, CEO of 5WPR There are plenty of career opportunities  in the public relations industry, as well as certain things that people can do to excel at landing a position. Ideally, they should try to land an entry-level position in an agency and attend networking events to get the best results.  Choosing a…

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New York Women in Communications Launches #WomenHeard

  Powerful Research-driven Platform and Year-Long Programming Initiative to Spotlight and Reverse the Trend of Women Exiting the Workforce Due to the Covid-19 Pandemic CommPRO Editorial Staff In observance of Women’s History Month, New York Women in Communications (NYWICI), the premier organization for female communications professionals, today announced the launch of  #WOMENHEARD, a powerful research-driven…

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PR Masters Series Podcast, Episode #43 – Christine M. Barney, APR

About the Podcast The Stevens Group has been presenting the PR Masters Series Podcast for almost two years now.  This series is part of the ongoing partnership between The Stevens Group and CommPRO to bring to PR, digital/interactive and marketing communications agencies the wisdom of those who have reached the top of the PR profession.  Today’s special guest is Christine M.…

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10 Predictions for Communicators in 2021

James Wright, Global CEO, Red Havas and Global Chairman, Havas PR Global Collective Linda Descano, CFA®, EVP and Head, Corporate Communications & Executive Visibility, Red Havas Even as many of us stayed home, life did not stand still this past year. Across industries, the pandemic accelerated change to light speed. Many of the trends our…

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Winning Back Lost Customers

Ronn Torossian, CEO, 5WPR To many Silent and early Boomer Generation types, “Lover Come Back” starring Rock Hudson was an unforgettable 1961 movie and one that many moviegoers may likely seen more than once. Unlike the happy ending in the movie, brands that lose customers don’t often get that second chance. Recent studies revealed that…

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