Search results for: brand

Using Your Heritage to Differentiate Your Brand

By Bruce Weindruch, Founder and CEO, The History Factory As Founder and CEO of The History Factory, one of the most important lessons I’ve learned over 37 years in business is that heritage is the common fulcrum upon which many of the world’s greatest brands pivot. Consider Apple’s iconic “Think Different” campaign, launched in 1997…

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Repairing the Lochte Brand: Three Things He Has Going for Him

By Heath Fradkoff, Principal & Founder, Ward 6 Marketing Ryan Lochte’s actions in Rio were reprehensible and sponsors are dropping him accordingly. As a result of just a few minutes of bone-headedness, his ability to make a sustainable living from swimming may be in jeopardy. However, he does have three things going for him that…

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Politics and the Art of Rebranding

By Katy Dwyer, Partner and Creative Director, Hand in Hand Marketing Bernie Sanders took his hat out of the ring and made the inevitable announcement that he was endorsing Hillary Clinton. In what has been a polarizing presidential election thus far, no matter what side of the aisle you are on, Clinton now has an…

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Branding Automation Sees a Big Investment

The Accelerator Report on BizWireTV On the latest BizWireTV Accelerator Report, Galvanize, Inc. announces $45M in funding to help marketers deliver brand constancy across all channels.   Also featured in the episode is this week’s startup standout, Laugh.ly, a comedy streaming app featuring routines by Louis C.K., Kevin Hart, Amy Schumer and other A-list comedians. Now available…

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How to Win Personal Branding Gold with Press Releases

If you—like millions of others around the world—have tuned into this year’s Summer Games in Rio, then you may have noticed the intricate, artistic sculpture encasing the official cauldron. Ever since its lighting at the opening ceremony on Aug. 5th, it’s exploded in popularity and become a centerpiece of the Games. A center of attraction for…

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Digital PR Opportunities for Brands

As the lines between traditional PR and digital PR blur there are many new avenues for brands to reach and engage with their stakeholders. Many of these opportunities require new digital skills that were previously not part of the PR training regimen. Branded (Owned) Content: This is your website, newsroom, blog, social profiles, document-sharing sites,…

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Politics & Personal Branding – Lessons from the Trump Campaign

By Jasmine Sandler, CEO, Agent-cy Online Marketing This is an interesting time in American history and American politics, and I feel like I had to open this blog post that way so you knew I wasn’t talking about Pokémon Go. (By the way, that is a genius marketing strategy and if anyone tells you anything different, they’re…

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Branding 101: Say What You Mean and Mean What You Say

By Misti Jones, Account Executive, M/C/C We live in a world FULL of advertising. We constantly receive messages from brands on what to buy and why to buy it. But these days, for consumers to choose one brand vs. another, the specifics about the product or service matter less. What really matters is what the brand…

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Nestle Celebrating150 Years Selling the World’s Most Iconic Brands

A Commpro News Update Nestlé, the company known for its products such as Butterfinger, Nescafé, and Gerber, will be celebrating their 150th anniversary this week. The world’s largest food company was founded in 1866 by Henri Nestlé who partnered with chocolatier Daniel Peter and released the first milk chocolate bar in 1875. Today, the company…

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Report Finds LGBT Parents and Millennial Fathers Misrepresented by Brands

By CommPro.biz Editorial Staff As an increasing amount of Millennials become parents, it seems that advertisers aren’t keeping up and are missing a significant opportunity with an influential generation of moms and dads, reveals a report released today by Engine Group’s Cassandra, the leading company for youth insights and emerging trends. Cassandra’s Modern Parents Report…

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Four Brand Marketing Best Practices to Up Your Game on Social Media

By Brendan Lattrell, Founder & CEO, Grapevine For brand marketers, one thing is clear: social media is here to stay. What’s less clear, however, is how to get it right. Far too many great businesses are guilty of having a not-so-great social media presence, and in today’s world of digitally savvy consumers, simply posting for…

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5 Things Brand Advertisers Should Know About Direct Response TV

By Carl Turner, Marketing Specialist Once reserved mainly for niche products and services, direct response marketing is becoming increasingly common. According to Forbes, multiple multi-billion dollar enterprises have been created by direct response TV (DRTV) advertising, and those numbers are only continuing to rise. The right DRTV campaign sells a product or service, but a…

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#Disney – The Invincible Brand

By David E. Johnson, CEO, Strategic Vision PR Group Walt Disney World conjures images of family fun, Mickey Mouse, and an escape from the world and its worries.  Disney is an iconic American institution.  Sadly over the past week it has become embroiled in tragedy and controversy. Last week, two-year old Lane Graves was dragged off the beach…

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Increasing Consumer Engagement Through Brand Citizenship

By Laura Ferry, Founder/President, Good Company The recent gridlock in Congress has shifted the trust of the American people from government toward business. According to the 2016 Edelman Trust Barometer, people trust CEO’s more than government to solve social problems and they’re now looking to businesses to tackle social issues. Add social media to amplify…

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Bill Cosby – A Shattered and Disgraced Brand

By David E. Johnson, CEO, Strategic Vision PR Group Bill Cosby has long been an American icon.  His popularity has known no bounds.  From I Spy to Fat Albert to Jello commercials to the iconic Cosby Show he has been an American favorite.  The Cosby Show was so popular that it earned him the title of ‘America’s Dad’…

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Is Your Brand Identity Half-Baked?

By Anelia Varela, US Director, The Writer Logos. Colors. Typefaces. Photography. Flick through any brand identity guidelines and you’ll see pages and pages devoted to these ‘core elements’. Problem is, most guidelines stop there – completely overlooking one of the most crucial parts of the brand: its tone of voice.  A recent, independent study of…

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Are You Ready for Your Brand’s Next Crisis?

Accidents and mistakes are part of being human. You cannot get through life without tripping and skimming your knee at least once, and you will disappoint someone at some point by forgetting something. Equally, a business cannot exist that does not face crises now and then. Mistakes, misunderstandings, accidents, product failures, and employee misconduct are…

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