Search results for: b2b

What Advertising Effectiveness Means to Modern Marketers in a Digital World

CommPRO.biz Editorial Staff Research market firm Research Now partnered with digital marketers Econsultancy, to create a report investigating how marketers today are measuring their digital advertising campaigns. Using their expertise in digital advertising validation, Research Now ran a survey with a B2B panel reaching over 2,700 marketing professionals, spanning 9 countries, to get insight into…

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Our Duty is to Guide People to Real News and to Discern What’s Fake

Wendy Glavin, Founder and CEO, Wendy Glavin Agency Behind the Scenes @Social Journalism Livestream was explored by panelists Catherine Taibi, Bloomberg’s Social Media Editor, Peter Himler, Principal, Flatiron Communications, and Helen Novicka, Marketing Director and Head of Digital Media & Strategy, Burson-Marstellar, on Thursday, September 14 at Cision Headquarters. Moderator Chris Lynch, Chief Marketing Officer, Cision…

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GoodFirms Reveals Top Web Development Companies

CommPRO.biz Editorial Staff B2B research and review platform GoodFirms has announced their list of top web development companies around the world. The companies chosen have proven to have delivered seamless and cutting edge web design services within stipulated time.  The research team at GoodFirms carried out an in-depth evaluation to index the top web developers.…

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Earned Media Analytics In The Digital Age

If You Can’t Measure It, You Can’t Manage It. — Peter Drucker Wendy Glavin, Founder and CEO, Wendy Glavin Agency “Beyond Impressions Bringing Earned Media Analytics in to The Digital Age” was the topic of the day at PRSA headquarters on September 12th, hosted by BurrellesLuce and PRSA. Agency executives say more than 50% of their revenue…

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Are You Ready for Q4? Take This Brand Refresh Quiz

Lisa Hazen, Account Manager, Communication Strategy Group The weather is getting cooler and the days are getting shorter, which can mean only one thing: Q4 is coming! Traditionally, the last quarter is when sales teams make a big push to close the year, however it is also a perfect time for marketing teams to refresh,…

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Has Your Position on Social Media Changed During Harvey?

Wendy Glavin, Founder and CEO of Wendy Glavin Agency Today, social media is well-known throughout the world. In the year 2000, 100 million people had access to the internet but social media was a fad. Throughout the year, we’ve been hearing a lot about the negative effects of social media, including addiction, social isolation, and idealization.…

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Artificial Intelligence: Are We There Yet?

James Regan, CMO, MRP We all use and depend on our good friends Siri and Alexa, but the reality for B2B marketers is that technology powered by artificial intelligence to make our jobs easier isn’t yet as prevalent as we’d like. There seems to be some confusion in the marketplace about what qualifies as true…

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Demystifying Machine Learning for Digital Marketers

CommPRO.biz Editorial Staff Real-time personalization platform company, Evergage has announced the agenda for its fourth annual Personalization Summit, to be held Sept. 14, at the Boston Park Plaza. The event will provide strategies and techniques, panel discussions, case studies and live demo labs, all being presented to teach attendees how to deliver individualized, maximally relevant…

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Top Industry Veteran Joins CommPRO Global, Inc.

CommPRO Editorial Staff CommPRO Global, Inc. a B2B digital publisher, event production and professional development firm serving the corporate communications sector today announced that industry veteran, Sharlene Spingler, has joined the company as Publisher and Business Development Specialist. Spingler brings more than two decades of sales, publishing and business development experience in the corporate communications…

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What PR Pros Need to Know about Bots

Heather Whaling, Founder/President, Geben Communication Since Facebook publicly launched the feature to host bots within Messenger in April of 2016, 100k bots have been created and hosted on the social networking platform while users on Kik have exchanged more than 350 million messages with bots. The sheer volume of bots and potential adoption among mobile…

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Identifying the Most Important Social Media Marketing Measurements

Vilan Trub, Business Wire The digital revolution has brought upon a whole new world of platforms and analytics. Although it can get confusing when scrolling down a long list of numbers, it’s important to pay attention because some of those numbers can help amplify your social marketing efforts. The key is knowing which metrics matter…

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Hiring an Agency? Agility and Expertise Trump Size

Wendy Glavin, Founder & CEO, Wendy Glavin Agency Having worked for 35-years in the marketing communications industry, I’ve learned that that smaller agencies are faster, cheaper, and more agile than large agencies. Void of layers and politics, small agencies make internal culture a priority, focusing on client’s needs rather than short-term gain. Large agencies operate and…

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How Have Press Releases Changed?

What’s up with press releases? So, I’ve recently been asked what seems to be a recurring question in my professional career: “Austin, are press releases dead?” The answer isn’t as clear cut as some might think. PR professionals, particularly from the B2B side of PR, have written about this topic extensively, but there is no consensus…

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6 Things Marketing Professors Should Teach Their Students

Jake Athey, VP of Marketing, Widen Spring is the time of year when bright-eyed college grads skip into marketing departments and…get hip-checked by reality. Some people think new grads are too “entitled” or “idealistic” to succeed in companies, but I think that’s false. Rather, most grads, especially in marketing, haven’t practiced their craft. Fresh grads…

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