Search results for: advertising agency

Analysis: Alphabet’s Soaring Second Quarter Earnings

CommPRO.biz Editorial Team Google’s parent Alphabet Inc. continues to lead in the worldwide market for digital ads with soaring earnings in their second-quarter reporting. Surpassing analysts’ estimates, the California-based tech giant reported $4.54 earnings-per-share on revenues of nearly $32.7 billion. Additionally, Google stock was up 4 percent in after-hours trading following the report. This is…

Read More

What Is the PESO Model?

To learn the fundamentals of the PESO model, download PRSA’s new “An Introduction to the PESO Model” Thought Leadership Report, by Gini Dietrich. https://www.prsa.org/peso_booklet/ Gini Dietrich The PESO model officially launched in 2014, when Spin Sucks (the book) was published. For several years before that, it was the process used in my agency—Arment Dietrich. But it wasn’t as…

Read More

Most Businesses Confident Their Digital Marketing Achieves Sales Goals

CommPRO.biz Editorial Team More than 80% of digital marketers believe their company’s digital marketing is effective in increasing sales and revenue, according to a new survey from Clutch. “That number is high because digital marketing is where customers are,” said Flynn Zaiger, CEO of digital marketing agency Online Optimism. “Walking down the street, people aren’t…

Read More

The “Dr. Jekyll and Mr. Hyde” Sports Story

Arthur Solomon, Public Relations Consultant Recent happenings – the just concluded FIFA World Cup in Russia and the U.S. Supreme Court annulling the prohibition of national sports gambling – have led me to be more convinced than ever that the sports scene can be compared to “Dr. Jekyll and Mr. Hyde,” Robert Louis Stevenson’s classic…

Read More

Which Brands are Making the Most Of The 2018 FIFA World Cup?

Ronn Torossian, CEO, 5WPR  The FIFA world cup is the biggest sporting event to hit the media all year. It’s no wonder that countless companies are looking for opportunities to align their marketing and branding strategies with the football phenomenon. In fact, Chinese brands are purchasing more ad real estate than ever before to keep…

Read More

How PR Professionals Can Engineer a Trust Turnaround Promoting Best Practices

 Julie Wright, President, (W)right On Communications, Inc. It is not business as usual in the media industry.  Some say we’re in a post-truth era. One thing is for sure: the role and truthfulness of spokespeople, the press and state-sponsored fake news has us all talking. And, it turns out, these controversies and confusion have had an enormous measurable impact on…

Read More

What Do PR Firms Look For In Recent College Graduates?

Ronn Torossian, CEO, 5WPR What kind of college graduate has the skills to succeed in public relations? For many young graduates, PR represents an exciting career opportunity. It’s a chance to work in a fast-paced and vibrant industry with a selection of incredible clients from around the world. Unfortunately, not every graduate is well-suited to…

Read More

Want to Know Secrets of Success from Award-Winning Spokespeople? Meet Sam Fay from Guinness World Records.

Samantha Fay, the Senior Vice President of Global Brand Strategy at Guinness World Records joins SPOKEies® University and shares her amazing advice on how to prepare as a spokesperson for public speaking.     NARRATOR: It’s SPOKEies®  University from D S Simon Media featuring Samantha Fay from Guinness World Records.   CAROLINA OSMA: Welcome to SPOKEies® University.…

Read More

Channeling Goldilocks Through the Marketing Funnel

Christina Phillips, Senior Account Executive, MCC The marketing funnel: while it can be broken down into a relatively simple, easy-to-understand way of looking at your advertising strategy, it’s often misconstrued in the industry. This is most often a result of a difference in expectations between marketing and sales, or agencies and clients. Forbes defines the…

Read More

The Sales Success Formula in Financial Services: Blending Customization and Compliance (On-Demand Recording)

Are you a trailblazer or falling behind?     Webinar Overview The financial services industry faces obstacles that make it difficult to gain new clients and asset acquisition. The quest: to be more buyer-centric, personalized, and up-to-the-minute. Marketing teams are responsible for creating sales content, but presentations aren’t always well-received by the sales group. Salespeople…

Read More

What PR Is (and Isn’t): Advice for Aspiring Professionals

Jean Serra, Co-founder and Partner, Version 2.0 Communications Fresh out of college and without a clue what PR was all about, I decided I wanted a career in advertising (because who didn’t want to be Heather Locklear’s character from Melrose Place). I was lucky enough to land an office admin position at a local agency. Of…

Read More

Briz Media Group Launches a New Twist on Influencer Marketing

dbray Media Rebrands Agency CommPRO Editorial Staff Briz Media Group, formerly named dbray Media, announced today the formation of Connectors, a network of some of the best and brightest influencers and power players in the communications and marketing industries. These high-profile executives are committed to bringing new innovative ideas, thinking and guidance to Briz Media…

Read More

USA Swimming Commentary From Ronn Torossian

An official with USA Swimming involved in investigating a coach for sexual misconduct recently resigned after it became public that she had kissed the coach being investigated but failed to disclose that to the rest of the investigation team.  Susan Woessner had been the senior director of Safe Sport and part of the national governing…

Read More

Five Top Media Trends for 2018

Norman Birnbach, President, Birnbach Communications If there’s one thing we’ve all learned over the last few years, it’s that we live in a media-centric world. Love it or hate it or don’t believe it, whether traditional media or social media, the media affects us all, and it is helpful to understand the trends affecting the media.…

Read More