CommPRO Editorial Staff
The Web Marketing Association has announced the Call for Entries for the 16th annual Internet Advertising Competition (IAC) Awards. The IAC Awards are the first and only industry-based advertising award competition dedicated exclusively to online advertising.
“Online advertising outlays worldwide are expected to surpass $583.91 billion this year,” said William Rice, President of the Web Marketing Association. “We created the IAC Awards to highlight the best in this unique advertising medium by industry, and also to help advertising professionals validate their efforts to clients and senior management. The IAC Awards can provide independent third party confirmation that clients are getting the best creative for their ad dollars. Winning awards is a great way to demonstrate your creative potential.”
The Internet Advertising Competition Awards are open to all organizations and individuals (advertising and interactive agencies, corporate marketing departments, small business owners, etc.) involved in the process of developing Internet advertising. Entries may be submitted online at https://www.iacaward.org. The deadline for entry is January 31, 2018 and will be judged on creativity, innovation, impact, design, copywriting, and use of the medium.
Awards will be presented within each of the industry categories and advertising formats including:
- Best Social Media Campaign
- Best Online ad (including banner, pop-up or interstitial)
- Best Email message
- Best Online newsletter
- Best Website (including best landing pages and best microsites)
- Best Online video
- Best Mobile applications
- Best Integrated ad campaign
Best of show award for each format will be selected from among the industry winners. Ads eligible for entry in the competition must have run during the period from January 1, 2017 through January 31, 2018.
Interactive agencies that win multiple awards will also be in the running for Top Agency Award. Each entrant will be awarded points based on the level of award for each award received. A Best of Show will be worth 5 points, Best of Industry 3 points and each Outstanding award 1 point. The agency with the most points will be awarded the Top Agency Award. Agencies winning an IAC Award will also be automatically included in the Award Winning Agencies Database.
In an effort to recognize those organizations that demonstrate exceptional development skills across multiple entries, agencies that win more the 6 awards will also be recognized with an Outstanding Advertising Developer award from the Web Marketing Association. In 2017, seven agencies won this honor.
Visit the competition website for more details. The deadline for entry is January 31, 2018.