Notes from the 2012 World Media Summit in Moscow

By Colleen Pizarev, VP of Communication Strategies, PR Newswire

The World Media Summit is an invitation-only gathering of senior journalists from all over the world to candidly discuss matters that are affecting the profession, and to provide networking opportunities. The first summit was held in 2009 in Beijing, China, with Xinhua News Agency as its host.

This year, the summit was hosted by ITAR-TASS, the national news agency of the Russian Federation, and was held at the World Trade Centre in Moscow. Over 300 journalists from 100 countries were represented, with more than 70 languages spoken at the conference. It was my honor to be invited to each conference, but this was the first I was able to attend. From what I heard from the other delegates, I certainly picked the right one.

ITAR-TASS spared no effort or expense to ensure this would be the best conference any of the delegates have ever attended.  Everything was perfectly orchestrated, with excellent security and a large number of staff and volunteers to make sure there was nothing that could go wrong.

From the moment I reached Russia, and was whisked to a waiting car at the airport, I was treated to an incredible experience. For the next 4 days, I would be participating in sessions dealing with how social media and the internet is affecting traditional journalism, journalist ethics in a changing world, trends in the transformation of traditional media, and media survival in economic crisis conditions, among others. I would also be networking with PR Newswire’s current news agency partners, meeting new potential partners, and generally hobnobbing with the leading journalists in the world.

I learned a lot about how the media worldwide is adapting (or not) to the changes imposed on it by the 24-hour news cycle the internet has dawned.  Social media acceptance and use also varies from country to country, and everyone is adapting (or not) in a different way. I’ll be talking about this in more detail later. All of the knowledge I gained will be available to PR Newswire clients for them to use in their communication strategies.

Each blog post from the conference will address a different topic of discussion from the Summit. Check often to see the latest addition.  I look forward to sharing my experiences with you.