The rapidly growing demand for online news continues to squeeze the traditional media. The 2013 Pew State of the Media Report shows that traditional newsrooms are under pressure yet the public wants faster access to the news as it happens and they want more visuals with the news stories.
This double-edged sword is a golden opportunity for brands to revamp their PR department and re-think their media relations strategy. Two elements of this new strategy are
- A new kind of visual online newsroom that hosts all brand content – owned and earned.
- A wire service that “gets” the need for visuals and makes it easy and affordable to post maps, infographics, images, photographs and videos with a release.