CommPRO Wants Your Point of View

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Our Editorial Guidelines

CommPRO welcomes topics that are relevant to communications and the business world.  The industry sectors and topics we cover include:

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We welcome content submissions that address any of the aforementioned topics.  The content must not be promotional in nature.  Please direct your submissions OR proposals to

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  1. Paul Earle on at 10:46 PM

    That Said with Michael Zeldin is a fresh and fast moving podcast. I hope to listen to more of them in the future. Is there anyway I could get the John Dean interview? I saw that come into my in box but did not get to listen.

  2. Don Bates on at 9:20 AM

    Hi Fay

    Any way you can add the following to Art Stevens’ latest post as a comment on his thoughtful article? It’s been published in PRSay with a slightly amended lead, but it can be used anywhere since I wrote it. Thanks.


    Last week, a PRSA member wrote in support of APR special status for Society leadership, but inadvertently made the case for why upcoming bylaws changes to alter this status should actually be voted in. The kicker was a reference to a leadership opinion from another writer: “When an organization operates with a preference-based mindset, this opens the door to unintentional second-class citizen structures. This class structure then causes inequality.”

    I wrote and PRSA published the following response, which supports Art’s long-time liberating perspective:

    I can say with overwhelming confidence and experience that APR is not and has never been a serious measure of one’s ability to serve as a competent board member in any organization. It’s a badge of personal and professional distinction that gives one a great deal of knowledge for the practice of public relations in the best sense of the term, but not a measurement or standard for excellent service or leadership on a board.

    It is also clear that the APR board requirement has limited the Society’s membership growth and as a consequence it’s professional vitality and societal influence. After more than 70 years in existence, PRSA should have 100,000 members at a minimum, not 25,000 give or take. What happens is that non-APRs join, then discover they get treated like second-class citizens, can’t move up the ranks, and quit. We need more voices, not fewer. We need more diversity, not less. We need larger, not smaller, numbers.

    My recommendation is that the national office and board create a template that chapters can use to train their local members in board management regardless of their APR status. Teach and train them in the essentials so we will always have a viable cadre of leadership locally and nationally. Let’s solve the larger problem, multiply the size of the membership, and become the local and national force we not only want to be but must be if we’re going to make PR more respected. valued, and empowered for the public good. Let’s move together, APR and non-APR, to build a truly inclusive and dynamic Society, not an exclusive club of people who happened to have become accredited as impressive as that is as an intellectual achievement. Be proud of your APR, but don’t make it an elitist criterion that constrains our larger vision. I hope lots of voices will enter this discussion. It’s critical to PRSA’s future.

    P.S. As credentials for my view, I am probably the oldest APR in PRSA (I became so in 1975). I’ve also been a Fellow for almost as long. And I was PRSA national’s VP of Professional Development for several years as part of my career. I’ve taught PR as a part-time adjunct professor at several graduate schools (to give back) while practicing what we do at the highest levels in corporate, agency, and nonprofit organizations. I’m still active in consulting, teaching, writing, and taking part in NY and DC chapter activities.

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