Survival rates of new magazines are on the up. More magazines are remaining in business after ten years of publishing despite all the news of doom and gloom some try to project.
Almost two out of every ten new magazines launched ten years ago are still in business today. That rate of survival has been the domain of magazines launched four years ago. The survival rate after four years is now at three out of ten titles remain in business.
The chart below looks at all the new magazine launched since 2006 until the end of 2015 with an intended frequency of four times or more (needless to say I have them all and they all fit my definition of what is a magazine, yes, you guessed it, ink on paper…)
Numbers above represent magazines that were launched since 2006 with an intended frequency of 4 times or more. The survival numbers reflect those magazines that are still being published as of August 15, 2016.