Crisis can strike at any moment. This may sound like fear-mongering, but it’s reality. The good news is that with proper planning, communications professionals can effectively handle or even diffuse a crisis the moment it strikes and protect their brand’s reputation they have worked so hard to develop. Don't wait for a crisis to hit before considering the crisis communications plan. Getting caught off guard can mean the difference between success and failure, especially if your competitors are quick to respond.
During the webinar we will address
how to keep the situation under control, and monitor perception and sentiment throughout the crisis
common misconceptions when handling crises
strategic tips on what to do during the onset of a crisis
how to get internal and external stakeholders aligned on your brand’s message
Managing Director and Leader U.S. Crisis Practice
Senior Vice President