Monday, Sept 30, 2013: Jamie Dimon Must Go; Barilla Warfare; 14-Tweet Press Release? Genius.; Mobile Communications Workshop; Not Big Data, It’s Analytics

 Monday, September 30, 2013




The Cost of Doing Bad Business – Jamie Dimon Must Go
By Mark T. Williams
The willingness of JPMorgan’s board and shareholders to keep Jamie Dimon at the helm has become increasingly costly. Recent multibillion dollar legal settlements and the prospects of more civil and criminal actions ahead, underscore a big bank ‘gone bad.’ These mounting shareholder expenses also reopen the debate of whether Dimon is an asset or a liability. As the …

Barilla Warfare
By Peter Himler, Founding Principal, Flatiron Communications, LLC, @peterhimler
When my #2 son was running for class president as a 5th grader, I had a brilliant idea for a campaign slogan, or so I thought. After all, who didn’t like spaghetti? It had universal appeal — especially to the grade school electorate. -My son didn’t think so, and flatly rejected my flair for the creative. (Teddy always had a …

How Mobile Apps Have Changed the World
Mobile applications have become very popular with all ages and categories of people across the globe. The word “app” was listed as the “Word of the Year” in 2010 by American Dialect Society. Among the popular App stores, Apple App Store grabs the top most position with total available apps of around 850,000 and 50 billion total downloads. Following the list are Amazon appstore with …

A September to Remember…
Gene Marbach At Large
The stock market churned… Syria burned… Senators filibustered while politicians blustered… Paula Dean returned to the scene… Activists made the news and social media was here, there and everywhere… It has been a September to remember… During the month, we at endeavored to bring you important news and ideas designed to inspire new ways of looking at things.




A 14-Tweet Press Release? Genius.
By Sarah Skerik, Vice President, Content Marketing, PR Newswire: For the Agile Engagement Channel
Amazon created buzz last Thursday among the denizens of Twitter (read: important target market) when it issued 14 tweets about the new Kindle Fire HDX, earning themselves a lot of extra attention from high-influence, well-connected social media and marketing gurus. The genius in this story isn’t in the tactic …

It’s Not Big Data, It’s Analytics
By Forrest W. Anderson: For the PR ROI Channel
As I mentioned in my last Blog, PR luminaries, including Paul Holmes, are calling for practitioners to tap into “Big Data.” The Summer, 2013, Issue of Kellogg Magazine (published by the Kellogg School of Management at Northwestern University) includes “Embracing a Big Data Mindset ” in which Florian Zettelmeyer, professor of marketing at Kellogg and an expert in data analytics …

Investor Relations Already Beat Amazon to the Multi-Tweet IR Punch
For the Agile Engagement Channel
A bit of buzz about Amazon’s 14-tweet news announcement last Wednesday. Marketing-wise, it was a clean and targeted campaign: the issuing of a press release of bullet points followed up by the retweeting of those points. The #1 rule of content marketing is maximizing your content across as many channels …

“You Can’t Say That in Email:” Do Spam Words REALLY Hurt?
For the Effective Email Marketing Channel
Once upon a time (about 15 years ago), avoiding email filters was pretty easy. Almost every filter in existence was based on a stored database of words and phrases that were labeled as “bad.” If you used these words and phrases in your email, your mail was unlikely to get delivered to the inbox — if at all. As time passed, spammers began to get more sophisticated with their methods …

Pasta, Politics and Public Relations
For the Critical Now Channel
CEOs of major companies are always in the spotlight. Their words can affect partnerships, consumer relations, investors and the reputation of their company- so it literally pays for them to tread carefully with hot button topics.




Employing Visual Content for Compelling Storytelling
The presence of content in its various forms across the digital landscape has given rise to an era of instant gratification–a time where anyone can search for a topic of their choosing or send out a message through their social channels to obtain relevant information. As organizations seek to maintain visibility, share their stories and establish a connection with the digital masses consuming …

A Workshop on Mobile Communications
Mobile technology has changed the way everyone consumes information, especially investors. We are in the midst of a communications revolution that presents not only uncertainty and confusion as to how communicators are going to leverage this technology, but also great opportunity. As a first-mover in bringing publicly-traded companies into the burgeoning area of mobile …

How Multicultural Women Get Ahead…In The Office With Denise Evans, VP, Market Development, IBM
Join Denise Evans and Janet Salazar as they share their corporate cultural experience. IBM is rated the #1 company for top leaders. According to FORTUNE, IBM goes beyond and above grooming people to be leaders. Denise will tell Janet Salazar how multicultural women get ahead at IBM and what you need to do!

In The Office With Kay Koplovitz, Founder of USA Network
On-Demand Recording & Transcript – FREE, ONLINE DISCUSSION
In the last 10 years 2 million more women than men hold college degrees in the US. Seventy percent of current high school valedictorians are women. Yet, the further up the management ladder you go, women continue to be increasingly underrepresented, holding only 10 percent of S&P executive positions with a measly 3 percent of Fortune 500 companies run by women …





Advertising’s Logged-In User Revolution Is Brewing
Native advertising may be the buzzword stealing the attention of the advertising technology landscape, though a much quieter revolution is brewing around the space: the fight for the logged-in user overtaking cookie-based advertising.You see it manifesting itself from all corners: Google’s relentless investment in Google+, Facebook releasing Custom Audiences, and most recently Twitter’s acquisition of MoPub.

How a 91-Year-Old Geek Helped Keep the Elderly Independent
The Economic Times
Silicon Valley entrepreneurs are finding their next big idea in the elderly capital of America. While the world’s biggest firms have struggled to develop products targeted at older consumers, a group led by former Apple, Microsoft and eBay employees have unveiled Lively.

Burying The Hatchet
The New Yorker
I have a confession to make. For years, I earned a living-or a sort of living-writing negative book reviews. Panning a book wasn’t all I did, and it wasn’t even most of what I did, but the pans were what got the attention. Yet when I think of the prospect of sharpening my knife and setting to work on another negative review, distaste for the enterprise makes me listless. The truth is that I intend never to write a negative book review again.

How Popeyes Went Upscale
Washington Post
Over the past few years, on the once-dingy midtown strip of 14th Street in Washington D.C., corner stores and carry-outs have yielded to upscale bars and boutiques. You can walk for blocks and blocks without finding so much as a sandwich for less than the price of a movie ticket. Until, that is, you hit Popeyes — the greasy chicken ‘n biscuits fast food joint that’s been around for three decades, and feels increasingly out of place as vintage clothing stores, glistening condos, and farm-to-table restaurants spring up on all sides.




Big Banks, Big Complaints: CFPB’s Database Reveals Trends
The Financial Brand
A report from the US PIRG Education Fund analyzes consumers’ complaints and the banks were the worst offenders, breaking the data down state by state. The report, “Big Banks, Big Complaints: CFPB’s Database Gets Real Results for Consumers,” focuses specifically on the complaints consumers have about bank accounts and services. The CFPB’s stated mission is to “identify dangerous and unfair financial practices, to educate consumers about these practices, and to regulate the financial institutions that perpetuate them.” To help accomplish these goals…

Panasonic Quits Smartphones
The Wall Street Journal
he smartphone industry keeps claiming more victims. The latest is Japanese electronics giant, Panasonic Corp.6752.TO +0.21%, confirming that it plans to stop development of smartphones for the mass market in order to reallocate its resources elsewhere. The news is hardly surprising. The company said in July that it planned to review its smartphone strategy after posting losses at its mobile phone business in the most recent quarter to June due…

After 13-Year Ban, China to Allow Game Console Sales
Gamers in China have won a key victory they’ve been after for years: the ability to buy consoles. China’s State Council, the country’s top decision maker, announced on Friday that companies could eventually start selling game consoles across China. In order to get the hardware on store shelves, however, the companies would need to have their devices approved by the Ministry of Culture. It’s not clear what might cause a particular console to be banned from sale.

Empire State Building Owner, Potbelly Going Public
The Charlotte Observer
Starting this week, you could own a piece of the Empire State Building. Or, if iconic New York skyscrapers aren’t your thing, you could bite into Potbelly, a sandwich chain with more than 280 shops. This week, these and two more companies with familiar names – the owner of budget-friendly clothing store chain Burlington Coat Factory and Re/Max, one of the country’s largest real estate agencies – are expected to sell shares in initial public offerings.

Too Soon to Say Shanghai is Up For a Challenge
The Standard
The Shanghai Free Trade Zone offers a sort of challenge for Hong Kong, but there are questions of just how long it is going to take to have systems up and running as smoothly or completely as some people envisage. Financial packages and advantages within the zone are supposed to be a cornerstone of activity, with much discussion about interest rates being opened to international market forces and yuan convertibility.

Here’s Why The New Shanghai Free Trade Zone Is ‘A Big Deal’
Business Insider
China is about to open up an area known as the Shanghai Free Trade Zone. As Mamta Badkar explained earlier in the month, the zone is a 29-square KM area that will allow for more liberalized financial transactions and easier foreign direct investment. In a note, SocGen’s Wei Yao explains why this is a ‘big deal’. Essentially you have to look at history. China experiments with test-case liberalizations before it undertakes much more radical liberalizations.




3 Annoying Social-Media Mistakes Businesses Need to Avoid
Are your social-media marketing habits attracting people to your brand or scaring them off? If you litter your Twitter feed, Facebook page and Pinterest boards with blatantly self-centered, hard sales posts — or even insensitive, potentially offensive posts — you could be guilty of sending your followers packing, right along with their spending cash. Here’s a short list of notorious social-media mistakes business owners should remember to avoid and why…

With Community Solar, Now You Don’t Need A Home To Own A Solar Panel
Fast Company
For all the boom in residential solar (and it is impressive), a lot of people are excluded from getting in on the homemade energy game. They don’t have the right roofs (only about a quarter of homes are suitable), or maybe they’re renters. In all, only about 15% of people are in a position to install panels, and that’s assuming they can afford them. What’s everyone else supposed to do? One answer could be “community solar”–an increasingly popular alternative to self-installation. Community solar is when…

The Three Tribes of Social Shopping
Harvard Business Review
Do people share what they plan to buy, or buy what they share? That’s the question my colleagues and I had to ask after discovering that a significant number of Pinterest users go on to buy the items they have pinned. As we reported in Harvard Business Review, 21% of Pinterest users say they have purchased an item in-store after pinning, re-pinning, or liking it on Twitter, and 36% of users under 35 said they had done so. Look beyond in-store purchases, and the numbers are even bigger…

Enhancing Results? How Marketers are Adapting to Google’s Enhanced Campaigns
The Drum
It’s only a few months since Google rebooted AdWords to cater for multi-device search, yet the new version ‚Äì Enhanced Campaigns ‚Äì is already causing waves. Since the February rollout Google has released what some believe to be the fastest pace of product launches to AdWords ever seen, none of which would have been possible without the existence of Enhanced Campaigns. It is these subsequent changes that are proving most compelling for search marketers.

A Cruise on the S.S. Brainstorm
New York Times
Aboard the MV Explorer – Somewhere on the Mediterranean, a robot was taking shape. But it wasn’t in a lab. César Harada and Gabriella Levine, whiz kids from opposite sides of the globe, were crammed under the stairwell of this decommissioned cruise ship, hunched over bins of batteries and wires.





Business Leaders Should Stay Out of the Culture Wars
If there is one lesson business leaders around the globe should take to heart, it’s this: Just stay away from spouting off on cultural wedge issues. But if you can’t help yourself, at least try not to invite large swaths of your customer base to take their business elsewhere. That’s what Guido Barilla, the president of the Italian company Barilla Pasta did this week. On a radio show, he said he would never depict “a homosexual family” in an advertisement. “Not out of a lack of respect,” he explained, “but because I do not see it like they do.” His idea of a family, he continued, is “a classic family where the woman has a fundamental role,” and that’s what his commercials depict.

Bertolli Takes Advantage Of Barilla’s PR Problems, Says Their Pasta Is For Everyone
In his controversial interview on an Italian radio program earlier this week, president of pasta company Barilla said that the company would never use the image of a family headed by gay or lesbian parents in one of its ads. Why? “[W]e like the traditional family,” Barilla said. He invited customers to buy a different pasta brand if they disagree. “Challenge accepted,” said Bertolli, a worldwide brand owned by Unilever. Except in Italian. Well, German. Bertolli Germany already got to work on social media…

Coles Boasts About Media Campaign to Silence ‘Milk War’ Critics
The Guardian UK
After two years of a PR effort to persuade Australians that the major supermarkets’ “milk war” is not harming small dairy farmers, Coles has been caught out boasting about its successful media campaign to silence its critics and “win the day”. In a presentation from June 2013, seen by Guardian Australia and uncovered by SBS TV’s the Observer Effect, Coles’ general manager of corporate affairs, Robert Hadler, said the supermarket chain used “every PR tactic possible to neutralise the noise” around its move to drop the price of milk in supermarkets to $1 a litre.





Tackling Social’s Obesity Crisis; The Curse of Social Junk
The Wall
I read with interest the news that Aer Lingus has decided to put its Twitter handle on one the side of one of its planes. To begin with, I couldn’t fathom if this was a good idea or a bad idea. However, the more I thought about it, the more I thought it was perfectly representative of the modern marketing curse of social media junk. Sure raising awareness of a Twitter account might make sense to a business that wants to increase its follower numbers, but does it have any benefit to the customer? Has it been conceived with a customer need in mind? Would the customer even notice it?

What Kind of Ads Would You ‘Like’? Facebook Wants to Know
PC World
Facebook wants to make its ads less annoying to users by only showing them what they want to see, even if it means a dip in ad exposure for some marketers. The company is changing its ads algorithms to provide users with advertisements that are more relevant, and desirable, to them, it said Friday. Facebook already takes information both from marketers and end users into account when deciding how to place advertisements. But the social network will now put more emphasis on feedback from users to decide which ads to show them.

GateHouse Files for Chapter 11 Bankruptcy Protection
The Wall Street Journal
GateHouse Media Inc. filed for Chapter 11 bankruptcy protection Friday after its creditors approved a restructuring plan that would hand control of the newspaper publisher to a lender group that includes an affiliate of Fortress Investment Group. The company, which publishes local newspapers and operates websites in smaller markets, filed the so-called prepackaged Chapter 11 plan along with its bankruptcy petition with the U.S. Bankruptcy Court in Wilmington, Del.





Valve Plans to Take the Joy(sticks) Out of Games with Steam Controller
The Register
Gaming house Valve has completed its trio of announcements for the week with news of a planned wireless game controller that replaces the traditional thumb-controlled mini joysticks with two force-feedback touchpads and a programmable screen. The two touchpads will give players much finer control of movement and action than traditional designs, Valve claims. Underneath the pads are dual linear resonant actuators, tiny weighted electro-magnets…

Subaru Leads New IIHS Ratings of Automatic Braking Technology
Automotive News
Subaru engineers worked for nearly 20 years to ready EyeSight, a package of cameras and software that scans the road ahead for danger. All that in-house work paid off today, when the Insurance Institute for Highway Safety gave the Subaru Legacy and Outback top honors in its first ratings of automatic braking systems.

Bill Gates: ‘Control+Alt+Delete’ Was a Mistake
PC Magazine
Bill Gates recently admitted that the familiar “Control+Alt+Delete” command was a “mistake.” During a far-reaching discussion at Harvard on Sept. 21, Gates was questioned about why the architects of the PC decided to go with the Control+Alt+Delete command. He said the decision was actually made by IBM. “We could’ve had a single button…

Boston University Sues Dozens More Tech Firms for Violating 1997 Patent
Giga Om
Boston University raised eyebrows in July when it claimed Apple was infringing a nearly two-decade old patent, and asked a federal court to ban a range of popular products such as the iPhone 5 and the MacBook Air. Despite public criticism over the lawsuit, the school has apparently doubled down on the patent strategy, filing a wave of new lawsuits last week against more than 25 tech companies, including Microsoft, Dell, BlackBerry, Motorola and Nokia.





The Adaptive Digital Strategy Framework
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One Way That I Love Helping
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Public Relations Is A Powerful Storytelling Tool

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Nielsen Shows Relation Between TV Ratings and Twitter ( via Produ)
Hispanic PR Blog