Monday, Nov 4, 2013 – Highlights: Loving the #SecondScreen Syndrome; NYT’s Paywall Overtakes Digital Ads; Fairfax Short for BlackBerry Bid?; Why Social Media Broke PR

 Monday, November 04, 2013




Loving the #SecondScreen Syndrome
By Rachel David, PR Coordinator at M/C/C
In the last couple of years, there have been several marketing trends that I’ve been excited about such as the development and expansion of blogger relations, the rise and use of user-generated content and the continued growth of social media marketing for brands. But this year, the one trend I cannot wait to see grow is the use of the second screen! Also known as the “companion device,” a …

1152 Useful Tips To Produce, Edit, and Sell a Great Magazine
A Mr. Magazine™ Conversation With Men’s Health Publisher, Ronan Gardiner and Editor, Bill Phillips
When Publisher, Ronan Gardiner and Editor, Bill Phillips talk about Men’s Health, the excited animation comes through in their voices and you instantly realize this isn’t your father’s men’s magazine anymore. And it never will be again. From grooming to fashion, travel to food; the Men’s Health magazine of today is …

Native Advertising and Content Marketing
By Sean O’Neal, Global Chief Marketing Officer, MailOnline
The effectiveness of advertising used to be measured by simple metrics such as reach and frequency, response rates, brand-lift, and/or simply sales-lift attribution. In a traditional media world, media mix models plugged in data for TV GRP’s, print circulation, and online ad impressions to help determine whether a brand’s media partners delivered what they thought they were paying for.Today’s …

Cyborg Marketing: A Love Story (8 Exponential Trends That Will Shape Humanity)
Presentation by Sparks & Honey
We live in a time of great abundance and unparalleled possibilities fueled by exponential growth from the impact of technology. Our job at sparks & honey is to understand the accelerators, balancers and patterns that are driving exponential cultural change in the near term and foreseeable future. Our team of …




Investor Relations Benchmark 1: Do You ‘Tweet?’
For the Agile Engagement Channel
This first question of this new infographic series came from a client discussion. The client was more than a little frustrated at the barrage and band wagoning surrounding social media and IR.We spoke about the report NIRI issued in June, however more granularity was requested–specifically as the conversation initiated from our Twitter and StockTwits “how-to” whitepaper. They wanted …

Measurement & Connection: Takeaways from the PRSA International Conference
By Sarah Skerik, Vice President, Content Marketing, PR Newswire: For the Agile Engagement Channel
This year’s PRSA International Conference in Philadelphia reprised many themes common to public relations, but with a new twist.The influences of social media, content marketing and digital marketing measurement were common threads …

What IMPACT and the Government Shutdown Taught Us About Women’s Leadership
By Monique John: For the Global Women’s Leadership & Collaboration Channel
At this year’s IMPACT Leadership 21 Summit hosted on Oct. 10 at the New York Times Building, there was an array of knowledgeable and respected professionals engaging in crucial dialogue about what needs to be done to ensure gender parity in the global workforce and economy.




Why Social Media Broke PR – And How You Can Fix It
FREE WEBINAR – November 6th
Learn how to set up an integrated PR and marketing campaign that blends earned, owned, and paid media together to generate new audiences. You’ve heard of earned, owned, and paid media and how they’re converging. You’ve probably read white paper after white paper about social media and shared media. But what does look like when you put it all together?

Communication Science Across Online and Social Media
LIVE EVENT – Washington, D.C., November 15th
This seminar offers the opportunity to hear from reporters representing top U.S. media outlets. Panelists will offer insights on how to better communicate research news to online media outlets and tips on how to effectively use social media to engage a broader audience. The program includes panelist testimonials, a question and answer session, and more.

Professional Services: What’s New, What Works, What Doesn’t: In The Office With Andrea Stimmel, President, LawFirmBuilders, LLC
FREE WEBINAR – November 19th
Join our lively discussion about the marketing and reputation managment issues and trends for professional services firms as we explore the 2014 marketplace. We will discuss the importance of integrating websites, using blogs and …

Protecting Your Company from Fraud: How to Safeguard Your Data, Revenue and Bottom Line
FREE WEBINAR – November 21st
When you’re “In the Office” with Daniel W. Draz, M.S., CFE of Fraud Solutions, the world is filled with fraud, shady characters and nefarious activity…24/7. Draz gets to the heart of who’s targeting your organizations, what they’re after, how they’ll try to get it and what the potential impact will be.Pull up a chair and listen as …





Currency Traders Put on Leave Amid Investigation
New York Times
LONDON – Nearly a dozen traders have been placed on leave at five large banks in recent days amid a wide-ranging investigation into potential manipulation of the foreign-exchange market. Authorities in Britain, the United States, Switzerland and Hong Kong are investigating whether traders colluded to rig some areas of currency trading, a market that overall generates more than $5 trillion of trades daily.

Morgan Stanley Raises a Ruckus with its Wine-Shortage Note
In the days since Morgan Stanley analysts reported that the wine industry could be headed for a global shortage, critics have come out of the woodwork to say that’s just not true – drawing even more attention to a week-and-a-half-old research note.Morgan Stanley analysts Tom Keirath and Crystal Wang, in a report dated Oct. 22, said the global wine industry was slowing moving from balance to shortage. The analysts pointed out that global wine demand exceeded supply by 300 million cases in 2012, and production that year fell to its lowest levels in more than 40 years. With that setting the backdrop, they suggested a few investment plays.

Airbus Is Trying to Convince Airlines to Make More Room for Your…Behind
Time Magazine
Airline passengers, Airbus has got your back-and the rest of you.Citing research conducted for the company by the London Sleep Centre, Airbus is proposing that an 18-in wide seat (45.72 cm) become the standard for long haul aircraft over the current 17-inch “crusher” seat.

The UK’s 7-Day Account Switching Experiment: Success or Failure?
The Financial Brand
British banks are trying to make it easier for customers to transfer their checking accounts (also called “current accounts”) from one financial institution to another. The “Current Account Switch Service” is part of an industry-wide overhaul aiming to streamline the account-transfer process from an average 18-to-30-days to an experience that takes – at most – seven workdays, with the new provider managing the switch on the customer’s behalf.) Now that just over a month has passed, financial executives around the world want to know how it’s going.

Canadian Regulators Zero In On HFT
Traders Magazine
The Investment Industry Regulatory Organization of Canada is gathering and analyzing data to determine the impact of high frequency trading on the Canadian stock market.The goal is to compile a body of data solely attributable to HFT and then release it to academics for further study, according to Deanna Dobrowsky, a vice president in IIROC’s market regulation policy department.”We will take a look at HFT trading to see how it impacts market quality,” Dobrowsky said at a recent conference in New York sponsored by Baruch College. “Right now, we are trying to refine the data to produce an HFT group.”




Fairfax Said to Be Short of Financing for BlackBerry Bid
Fairfax Financial Holdings Ltd. (FFH), which has until Nov. 4 to firm up its $4.7 billion bid for BlackBerry Ltd. (BBRY:US), has yet to arrange financing to take the company private, said people with knowledge of the matter.Fairfax’s advisers, Bank of America Corp. and Bank of Montreal (BMO), have been rebuffed by other lenders they contacted to help finance a bid, said the people, who asked not to be named because the process isn’t public.

JP Morgan Chase Hiring Practices in India, Singapore and South Korea Under Scrutiny
The Economic Times
The US authorities are believed to be scrutinising the hiring practices of banking giant JP Morgan Chase in India, South Korea and Singapore following a probe into its activities in China regarding hiring children of powerful officials to win lucrative business deals.A report in the New York Times said that the federal investigation into the hiring practices of JPMorgan Chase appears to be expanding beyond China into other Asian markets.

Time Warner Cable Stock Spikes on Merger Talk
Hollywood Reporter
Time Warner Cable CEO Glenn Britt Charter Communications is once again eyeing an acquisition of the large cable operator, according to a report. Shares of Time Warner Cable spiked about 4 percent in late-day trading Friday on a rumor that Charter Communications was considering a bid by year’s end to acquire the company.

What Board Directors Really Do in Their Free Time
Harvard Business Review
Much has been written about boards and diversity, especially diversity that is readily perceptible: gender or race, for example. We ourselves have explored gender diversity, in our global surveys of corporate directors, in partnership with WomenCorporateDirectors and Heidrick & Struggles, and in scores of interviews with board members across the globe.We were, however, keen to learn more about another type of diversity—one that has received little attention: the personal pursuits, hobbies and interests of board members.

Moody’s Sees Slow Growth for Online Groceries
Supermarket News
Moody’s Investors Service here said Friday online grocers in the U.S. pose little threat to brick-and-mortar stores, accounting for only 0.5% of the $973 billion spent on groceries last year and unlikely to gain much traction in the next few years.Online sales are not likely to grow to more than 1% to 1.5% of total grocery sales over the next five years, Moody’s said.





The Cult of Innovation
We live in a world where the inability to innovate is the best indicator of failure, often leading to a company’s collapse or bringing a promising career to an end. Most of us feel that we are not fast enough to keep pace and not up to date with those on the change frontier, both in our work and our complex relationship with technology. In this age the word innovation is tossed around in almost every conversation and the concept circulates in various business and technology expressions.

Mozilla Should Avoid ‘Scaremonger’ Tactics and Focus More on Cookie Education, Say Experts on Lightbeam Online Tracking Tool Launch
The Drum
Industry experts have expressed disappointment over Mozilla’s handling of the launch of Lightbeam, its online tracking tool for Firefox, with some saying it is using “scaremonger” tactics rather than educating people on the commercial use of online tracking and the nuances between different cookie types.The not-for-profit browser maker revealed the new Firefox add-on last week as the latest iteration of its ongoing strategy to “shine a spotlight on online data tracking” to help people understand the web around them.

Vampire are Over and Witches on the Rise, Says Visual Trends Report
The Wall
Witches are winning the battle against Vampires in the Visual Trends Report from iStock by Getty Images, drawn up to help designers and marketers tap into the latest trends. The trend for Vampires, backed by the popularity of the ‘Twilight’ film franchise and the ‘True Blood’ and ‘Vampire Diaries’ TV shows, is expected to wane as a new era of witchery dawns.




Michelin Guide Editor Calls for an End to Term ‘Gastropub’
Morning Advertiser
It is time to abandon the term ‘gastropub’, according to the Michelin Eating Out in Pubs Guide 2014 editor.

In A Church Built On Tradition, The Pope Likes Spontaneity
In the seven months since he was elected, Pope Francis has shaken up the Catholic world and beyond with off-the-cuff homilies, phone calls to ordinary folk and unscripted interviews. His Twitter followers now exceed 10 million. Described by the Vatican as “conversational,” the new papal style is drawing praise from large numbers of Catholics and nonbelievers alike. But it’s also making some conservative Catholics deeply uncomfortable.Greg Burke, the Vatican’s communications strategist, says that with Francis’ election – after a papacy plagued by crises – attitudes toward the Roman Catholic Church changed overnight.





The NYT’s Paywall Overtakes Digital Ads
Columbia Journalism Review
It was only a little more than two years ago that the conventional wisdom said The New York Times shouldn’t-or couldn’t-charge online.You don’t hear that anymore with the massive success of the Times’s paywall, which hit 727,000 subscribers in the quarter, up 28,000 in three months.Even bigger, the Times’s paywall revenue has soared past its digital ad revenue. Digital subscriptions brought in $37.7 million in the third quarter, while digital ads brought just $32.9 million.

The First Ad Debuts on Instagram, Courtesy of Michael Kors
PC World
It’s official: Instagram now has ads, and the first one appeared Friday courtesy of fashion designer Michael Kors. A colorful image of a luxury watch sitting on a table appeared on the photo-sharing app Friday, an Instagram spokesman confirmed. It was shown to women in the U.S., regardless of whether they were following the brand. Instagram began testing ads last week, but the Michael Kors post is the first branded advertisement to officially run on the service. More ads are on the way, Instagram said, but the company did not specify when or how often.

FCC Proposes End To Sports Blackout Rule
TV News Check
In what may have been her last move as Acting FCC Chairwoman, Mignon Clyburn today proposed to end the sports blackout rule, which would clear the way for NFL teams to blackout local broadcasts of their NFL games when they fail to sell out their stadiums.Tom Wheeler is expected to take over the chairmanship on Monday.

Kenyan President Vows to Review New Media Law
Kenyan President Uhuru Kenyatta has pledged to review a media law passed by parliament that has sparked outrage among the media.Kenyatta asked journalists on Saturday to report more responsibly, but said he would closely examine the law, which will only become effective once he signs it.





Android Captures Record 81% Global Market Share, Windows Phone is ‘Fastest Growing’
Venture Beat
Global phone shipments are over 418 million, smartphone shipments hit a record 250 million, and Android has captured a record 81 percent global market share. All in the third quarter of 2013.”Android’s domination of global smartphone shipments reached a new peak in Q3 2013, with four out of every five smartphones now running Google’s OS,” Strategy Analytics analyst Scott Bicheno said in a statement.

‘Canary’ Chrome Chirps When it Smells Malware
Google on Thursday expanded malware blocking in an early development build of Chrome to sniff out a wider range of threats than the browser already recognizes. Chrome’s current “Canary” build — the label for very-early versions of the browser, earlier than even Chrome’s Dev channel — will post a warning at the bottom of the window when it detects an attempted download of malicious code.





What I Have Learned
Richard Edelman – 6 A.M.


The New Kodak Moment: Why Storytelling Is Harder Than Ever
Brian Solis

Acquisition is a Poor Substitute for Strategy

Apple Censors A Wi-Fi Critic

The Flack

Online Marketing News: Psychology Behind Viral Content, Artsy iPhone App, YouTube Charging, Instagram Ads, Foursquare Analytics
Top Rank

Is Your Global Brand Lost In Translation?
Heidi Cohen: Actionable Marketing Expert