Monday, Nov 18, 2013: Which Brand is Trusted More – Coke or Pepsi?; NYSE & Nasdaq’s Backup Plan; Ranked & Yanked

 Monday, November 18, 2013




Which Brand is Trusted More: Coke or Pepsi?
By Noah Krusell, Director, Analytical Services, evolve24
Trust between your brand and the market is essential to long-term, sustainable growth.Trust offers your business benefits such as increased customer conversion, increased brand loyalty and a healthier bottom line. In the end, trusted brands win. However, this emotional tie between your brand and consumers is elusive. It’s hard to build and retain trust. It’s even harder to measure.

Tips From Women Who Have Broken the Glass Ceiling
By Barri Rafferty, Senior Partner and CEO, Ketchum North America
It seems like it was just yesterday that we kicked off our “Real Women Fostering Women’s Leadership” series, but I’m happy to say we’ve made it to our fifth installment and have expanded the discussion by merging it with Omnicom’s Leading Women’s Network. For the latest talk, “Women in Agencies Have Cracked the Glass Ceiling: Tips for Breaking Through,” I was joined by …

The Most Important Body Language Signal for Success
By Carol Kinsey Goman, Ph.D
I see it all the time. When people find out that I’ve been hired to speak about body language, everyone does the same thing: they change their posture. They hold their head higher, pull their shoulders back and tighten their abdominal muscles. In doing so, people are transformed, instantly looking more powerful, confident, and energized. And they remain that way . . . for about 60 seconds.

CelebriDucks… Turning a Negative Into a Positive
By Craig Wolfe, President, CelebriDucks
I was the president of a company that was the largest publisher of animation artwork from television commercials having created the first ever animation art lines for Coca-Cola, Anheuser-Bush, M&M/Mars, Pillsbury, etc. I sold it to start a new company that creates a line of celebrity rubber ducks which were voted one of the top 100 gifts by Entertainment Weekly. Things were going well …




Interest vs Attention. Which is Your Goal?
By Sarah Skerik, Vice President, Content Marketing, PR Newswire: For the Agile Engagement Channel
A conversation I had with a peer last week got me thinking about press release outcomes, specifically, generating interest versus generating attention.My colleague, a senior VP at an integrated communications agency, was telling me about a news release his PR team wrote, promoting a presentation …

Will theCOMMSapp™ App Pave The Way For A New Era Of Mobile Communication?
For the Strategic Video Communications Channel
Jeff Corbin, CEO, the COMMSapp…”I started out in the industry in 1997 and back then we had great new technology that was kind of unraveling and it was called the internet and it’s kind of amazing to think that it was only 15 years ago that the internet was becoming commercialized; that companies were then just …

Saving Pennies with Product Pins
For the Effective Email Marketing Channel
Dream vacations in Maui, perfect kitchens with state-of-the-art appliances, bridal gowns fit for Kate Middleton. Sound familiar? For most of us, Pinterest is a site filled with expensive and unattainable products, perfect for wish lists and building our dream homes and weddings. It seems like our credit cards sigh from exhaustion the minute we log into Pinterest, but in fact the constantly …




Professional Services: What’s New, What Works, What Doesn’t: In The Office With Andrea Stimmel, President, LawFirmBuilders, LLC
Join our lively discussion about the marketing and reputation managment issues and trends for professional services firms as we explore the 2014 marketplace. We will discuss the importance of integrating websites, using blogs and …

Expert Webinar: The IPO Process and Avoiding the Pitfalls – November 20
Going public is the endgame for many emerging companies but it’s not an easy path. We’ve brought together experts to speak on steps to success. The months-long process starts with retaining a law firm to engage in the tedious process of assembling the detailed public disclosures needed in the Initial Public …

Protecting Your Company from Fraud: How to Safeguard Your Data, Revenue and Bottom Line
FREE WEBINAR – November 21st
When you’re “In the Office” with Daniel W. Draz, M.S., CFE of Fraud Solutions, the world is filled with fraud, shady characters and nefarious activity…24/7. Draz gets to the heart of who’s targeting your organizations, what they’re after, how they’ll try to get it and what the potential impact will be.Pull up a chair and listen as …





“Where’s Dental?” – A Provocative Headline Breaks the Rules, and Really Works
PR Newswire
The news release that caught my eye last week has a 16 character, two-word headline, “Where’s Dental?” It’s provocative and timely — the Affordable Care Act is very much in the news this week, and without even reading the release, I knew what it was about–the exclusion of dental care from the new healthcare insurance laws.


TRENDING TODAY powered by evolve24


Advertisers Miss China’s Middle Class
BEIJING: China’s fast-growing middle class is spending more time online and using digital media but advertisers have yet to allocate media budgets accordingly, a new report has said.The study from ZenithOptimedia Greater China – Discover China’s Emerging Middle Class – was based on the findings of a survey of about 17,700 respondents in 150 cities.

Tired of a Fat Wallet? Coin Lets You Hold All Your Cards in a Single, Connected Card
Venture Beat
With all the hype surrounding mobile payments these days, the industry faces a monumental problem: Credit cards are already pretty easy to use.Now Coin, a Y Combinator-backed startup, is out to make all of the cards in your wallet even more convenient.

Apple Reportedly Buys Kinect Creator ‘Primesense’ for $345M, Is it for the Apple TV?
According to the Israeli business newspaper Calcalist, the Cupertino-based company has been in talks with the Israeli 3D motion-tracking company since July. However, the latter did not comment when the rumor first came out back then. The acquisition price rumored before was $280 million.




NYSE and Nasdaq Plan to Back Up One Another’s Data Streams
The committees that control consolidated data feeds for Nasdaq OMX GroupNDAQ -0.32% and NYSE Euronext are close to an agreement on a plan to back up one another’s streams, according to people familiar with the matter.The collaboration would strengthen one of the stock market’s common points of failure. The committees, which together include members of all U.S. exchanges, are also discussing other ideas that could stabilize the infrastructure of the financial exchanges.

Ranked and Yanked
The Economist
IT IS a brutal management technique in which bosses grade their employees’ performance along a “vitality curve” and sack those who fall into the lowest category. Known as “ranking and yanking”, it had its heyday in the 1980s and 1990s. In America its popularity faded somewhat after it was seen to have contributed to the fall of Enron. Now it is back in the headlines.




Ford, Coke Join to Work on Plastics From Plants
USA Today
Two famous American corporate names are collaborating on a venture to use less oil, save the planet and garner some favorable publicity all at the same time.The results will be seen at the Los Angeles Auto Show here next week.Coca-Cola and Ford Motor are working together on making car seat fabric out a special plastic that the soft drink giant has developed.

The Complete History of How Bacon Took Over the World
Time Magazine
The recent introduction of bacon sriracha lollipops into the marketplace – brought to you by the company behind vegan breast milk suckers – hardly made modern consumers bat an eye. And that’s because the centuries old breakfast meat has infiltrated every aspect of foodie and consumer culture.




The UK’s Biggest Broadband Companies Commit to £25m National Online Safety Campaign
The Drum
BT, Sky, TalkTalk and Virgin Media are funding a multi-million pound campaign aiming to keep families safe online.Targeting parents, the activity will raise awareness of how to tackle issues such as cyber bulling and accessing adult content. The nationwide campaign, which will be supported by high profile advertising and marketing in 2014, will inform people about whole-home and device-level parental controls.

Johnson: The Impossibility of Being Literal
The Economist
IT IS literally impossible to be literal.I know what you’re thinking. Literal is the word we use when we mean exactly what we say, and metaphorical or figurative is what we say when we’re playing around. When we’re being figurative, we say “it was a million miles away”, meaning “I walked for hours.” When we’re being literal, a million miles away is somewhere between the moon and Mars.




Bono Stands to Make a Fortune from Forbes Sale
The Atlantic Wire
The Irish rock star will make millions whenever the old guard magazine sells thanks to an invest made seven years ago that will likely reap a pretty little profit. In 2006, private-equity firm Elevation Partners purchased a 45 percent stake in Forbes magazine, which is now for sale for the first time in the publication’s 96-year history, the Forbes family announced this week. A leaked internal memo claims there are already many interested parties. Among the many wealthy persons involved with Elevation Partners is Bono, who as the front man for U2 has toured the world, sold millions of records and made enough money to fill many Olympic-sized swimming pools.

Reporter on Unpublished Bloomberg Article Is Suspended
New York Times
BEIJING – A reporter for Bloomberg News who worked on an unpublished article about China that employees for the company said had been killed for political reasons by top Bloomberg editors was suspended last week by managers. Michael Forsythe, a Hong Kong-based reporter for Bloomberg who has written award-winning investigative articles on China, met with supervisors and was placed on leave, two Bloomberg employees with knowledge of the situation said.

Imposing One Story on Africa is Doing it a Disservice
The African Media Leaders Forum in Addis Ababa last week ended on a weak note: Politicians want the media to generate a new, positive African narrative, different from the one that had been imposed for so long from the West. It is a tired line.

‘The Simpsons’ Lands $750 Mil Cable Syndication, VOD Pact with FXX
Homer and Co. are in rolling in dough: Fox’s Twentieth Century Fox TV and Twentieth TV have set a massive first-ever cable syndication and VOD sale of “The Simpsons” to FX Networks’ new outlet FXX that is worth more than the Gross Domestic Product of some small nations.With 530 episodes and counting, the sale is valued at upwards of $750 million over the life of the deal.




How Serious are the PS4’s Blue Light of Death and Broken Hardware Reports?
Just a few days after launch, the PlayStation had already earned a dubious honor: a nickname for its potentially fatal flaw. What some users are calling the Blue Light of Death, mimicking the infamous Red Ring of Death that plagued the launch of the Xbox 360 for years, has forced hundreds of PlayStation 4 owners to send their systems back to Sony and vent their frustrations in online reviews and forums. But just how widespread is the issue?

Inside Coin’s Techie Vision for the All-in-One Credit Card
In a compact San Francisco office suite equipped with soldering stations and swipe-testing machines, Coin’s team of seven has been working furiously to perfect the final prototype of an unlimited credit card. No, not one that will let you charge with abandon. Rather, a device as slim as a standard piece of payment plastic that can hold countless credit, debit, and gift cards in its dynamic magnetic stripe.

Microsoft’s First 3-D Printing App Is Made For The Average Joe
Fast Company
Just a few months ago, Windows 8.1 became the first OS to support 3-D printing natively. That essentially meant Microsoft was building an infrastructure so that printing a 3-D object could become as simple clicking “print”. Today, Microsoft revealed its next step: its first ever 3-D printing application called 3D Builder, which is available now for free.”We wanted to do something that was simple–that didn’t require any design expertise, CAD experience, or animation experience,” explains Shanen Boettcher, general manager at Microsoft’s Startup Business Group.

Google Will Build Another Six Solar Power Plants in the U.S.
Google has announced plans to continue its rollout of solar energy plants in the U.S. with one of its larger investments to date: $80 million for six new facilities. So far, Google has committed over $1 billion to wind and solar power plants that create clean energy and generate “attractive financial returns,” it said in a blog post.




Social Media and the Bystander Effect
Brian Solis

John Q. Public Should be Penalized 15 Yards for Piling-on

Online Marketing News: Creating Knockout Infographics, Must Have Google+ Tools, Facebook Star Ratings, Real Time Social Monitoring
Top Rank

A PR Review of the Best and Worst Public Apologies

2014: The Future of Content Marketing and Media

Heidi Cohen: Actionable Marketing Expert

Ballmer: ‘Maybe I’m an Emblem of an Old Era’