Monday, March 3, 2014: Top 10 Online Marketing Experts to Follow. Sears Data Breach? The ‘CIO as a Venture Capitalist.’ Join ‘The Brand Police.’ SeaWorld’s Bizarre PR.

 Monday, March 03, 2014




Eight Tips to Handle Media Interviews
By Michelle Messenger Garrett, Garrett Public Relations
Everyone knows that media attention is usually a GOOD thing! But, if you’re lucky enough to get a reporter interested in your story, then what? The truth is that many companies might not know how to handle a media opportunity if they were fortunate enough to land one. Relationships with reporters require the utmost care. In that spirit, here are some tips to help you make the most …

15 Mistakes NOT To Make In An Interview
The Hiring Hub…By Marie Raperto
Proving to an interviewer that you are the right person for the job is your goal. You can do that by highlighting your career and achievements and your knowledge of the industry. What you don’t want to do is prove that it isn’t the right job for you. Unfortunately, you can do just that by making mistakes.

Best of Seth Godin: 4 Books, 3 Blog Posts, 2 Quotes, and 1 Video
Editor’s Note: Want to learn more about Seth Godin but not sure where to start? In this slideshare Fit Small Business covers the best of Seth Godin’s book’s, Blog Posts, Quotes, and Videos.

Leadership Tips From An Acting Coach
By Carol Kinsey Goman, Ph.D
You have probably never heard of it, but one of the best leadership books I’ve read recently is “Acting: Face to Face” by John Sudol. Although written for the television and motion picture actors that John coaches, his advice is surprisingly applicable for business leaders. So I was delighted when John agreed to this interview. Carol: While reading your book, I found so many similarities between …




4 Ways Healthcare Communicators Can Educate and Connect with Patients
By Shannon Ramlochan, Content Marketing Coordinator, PR Newswire: For the Agile Engagement Channel
According to Manhattan Research’s President, Meredith Ressi, 65% of online consumers say that the internet is critical for obtaining medical information. Now that the Affordable Care Act has taken effect, the healthcare market is …

Will Richmond: FreeWheel Report Indicates Advertisers Following Consumers As TV Everywhere Takes Off
By Will Richmond, Videonuze: For the Latergy Social Video Channel
Editor’s Note: For those readers more versed in PR than Advertising, FreeWheel is an Ad Tech company that competes with Google’s DoubleClick division. They help content owners monetize professional, rights managed video and recently released a trend report based on over 60 billion video ad views in 2013.




The Brand Police: Post-Academy Awards Discussion
Free Google+ Hangout On-Air: TODAY
The Academy Awards Red Carpet shows are all about big names and fashion – but what really makes a celeb’s red carpet walk memorable? Sure, the dress and jewelry are important – but in a sea of glitz and glamour, how does a celebrity truly steal the show? Even celebrities must have a strategic message, solid brand and know when and how to capitalize on their star power. Want to know …

How to Keep Your Content Relevant in the Age of the Selfie
Live Event: Atlanta, GA -Tuesday, March 4th
Selfie has been named the word of 2013 by Oxford Dictionaries. It seems like everyone is taking selfies these days and are the latest in a major shift in content creation over the last several years. So how can a brand compete and stand out to get your message seen? Brand content now needs to be relevant to its audience and to generate both awareness and attention.

Financial Services Social Business Leadership Forum
Live Event: Boston, MA -Thursday, March 6th
Financial Institutions are changing how they do business as technology continues to impact the way financial services companies communicate and collaborate with customers, employees, recruits, agents, advisers, partners, media, and the public. As leading financial institutions are embracing …

Rebuilding Trust After a Crisis
Free Google+ Hangout On-Air: On-Demand Video & Presentation
No matter where you look today, another “big” brand is falling victim to crisis, which is only amplified by today’s global connectivity. Whether it’s Target and its latest consumer data breech, Paula Deen’s brand under attack for failing to have a cohesive crisis communications strategyin place, Toyota announcing another recall or General Mills’ making a controversial decision to go GMO-Free …


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Sears Possible Breach Said to Be Probed by Secret Service
Sears Holdings Corp. (SHLD:US), the retailer run by hedge fund manager Edward Lampert, is investigating a possible security breach after a series of cyberattacks on other retailers have exposed the data of millions of consumers.

California Court Rules ‘Innoncence of Muslims’ Infringed on Copyright Laws
The controversial video sparked outrage in 2012 within the Muslim communities around the world. Seemingly causing the Benghazi, Libya attacks, which allegedly lead to the death of a U.S. Ambassador, Christopher Stevens, along with Navy Seals.

Teen’s Facebook Post Costs Dad $80K
USA Today
Usually, the worst an ill-advised Facebook post can do is embarrass you (assuming you haven’t committed a crime). But recent prep school grad Dana Snay cost her father $80,000 when she made the mistake of talking about her dad’s wrongful termination settlement with Gulliver Preparatory School, the Miami Herald reports.

Entrepreneur Peter Shankman Got A Ticket For Running In Central Park Too Early In The Morning
Central Park is closed nightly from 1 a.m. to 6 a.m., a fact that entrepreneur Peter Shankman just found out the hard way. According to Gothamist, Shankman was stopped by police at around 4:30 a.m. Thursday for running in the park before it was open.




Bitcoin vs. Coin: Which Will Have the Most Success in 2014?
The Next Web
The recent attention given to Bitcoin and Coin – the two newest stars in the financial technology world – vividly illustrates that there exists a major demand to simplify the financial lives of consumers. Coin packages up to eight cards (debit, reward, membership, etc.) into one “Coin” swipeable card. Bitcoin is the Internet of Money and makes online purchases anywhere faster, simpler and anonymous.

The ‘Oracle of Omaha’ Does It Again: Warren Buffett’s Firm Posts Record Profits
USA Today
Berkshire Hathaway, the investing conglomerate billionaire Buffett chairs, posted a record profit last year of $19.5 billion, the company said in its annual report released Saturday. Analysts had estimated earnings would be $18 billion.

Apple CEO Tim Cook to Climate Deniers: “Get Out of This Stock”
There’s no room for climate deniers at Apple, CEO Tim Cook said Friday at the company’s annual shareholder meeting.The National Center for Public Policy Research, a D.C.-based conservative think thank, arrived at the meeting demanding that the board not pursue any environmental initiatives that hurt the company’s bottom line.

The ‘CIO as a Venture Capitalist’ Among Top 10 Deloitte Tech Trends
Consulting firm Deloitte has published its top 10 business technology trends, which include business wearables, industrialised crowdsourcing and the “CIO as a venture capitalist.”




Top 10 Online Marketing Experts To Follow In 2014
The online marketing industry is full of voices. You should ignore most of them. The very nature of online marketing, whether it’s SEO, paid search, social media, or email marketing, creates a strong incentive for those who peddle online marketing services, myself included, to speak out. The following list includes 10 of the experts on online marketing that I follow and listen to, and who I believe do a great job of speaking to other experts, as well as the general public.

Mobile World Congress 2014: Winners And Losers
Information Week
The Mobile World Congress, the wireless industry’s most important yearly event, drew a record 85,000 attendees — a 20% jump from the previous year. The week was filled with smartphones, tablets, wearables, apps, and technology demos galore.

Want to Succeed As a Real-Time Brand? Know When to Protect Yourself
Ad Age Digital Next
Marketers are rushing to fuel content machines to drive search, increase engagement and unleash those hoped-for viral moments. Smart CMOs and CCOs also will aggressively fold customer service into the mix, because they know that being “always on” is only half the battle.




Public Relations Director Monica barlow Epitomized ‘The Oriole Way’
The Baltimore Sun
Even though Monica Barlow was the Orioles public relations director — and as part of her job she was the link between Baltimore’s baseball team and its fans and media — she never liked the spotlight.

Grand Rapids Firm Loans PR Team to Help with Detroit Bankruptcy
M Live
Grand Rapids’ largest public relations firm is making an investment in Detroit’s bankruptcy that is paying dividends. Lambert Edwards & Associates is providing staff to the office of Emergency Manager Kevyn Orr – for free.

SeaWorld’s Bizarre PR Draws More Attention to ‘Blackfish’
Yahoo News!
Rule #1 of public relations is if you don’t like what people are saying you should change the conversation. In a strange twist on that strategy SeaWorld Entertainment (SEAS) can’t seem to shut up about a film that’s sharply critical of the company and its practices.

New Publicity Firm ZTPR Seeks to Bridge Canadian and U.S. Markets
Hollywood Reporter
One month (and one office fire) in, former celebrity gossip blogger Zack Teperman remains bullish on his firm’s opportunities for success in the Great White North: “It’s a whole untapped market.”




Comcast Is Acquiring Video Ad Company FreeWheel For $320 Million
Over the years, FreeWheel has become the go-to ad-serving platform for many TV networks that stream their content online. And it’s about to become part of one of the biggest distributors of content online and off.

Native Ads: Thumbs Up, Or Thumbs Down?
Native advertising, it seems, is the solution to all our problems: it offers advertisers a way to reach consumers that promises to reverse years of declining click-through rates, while desperate publishers get a lifeline in the form of new revenue streams. However, there is one big problem with it-In many cases, it is based on an attempt to deceive consumers into thinking they’re seeing something that is not a paid advertisement.




Apple’s ‘iOS in the Car’ Technology to Roll Out Next Week, Says Report
Ferrari, Mercedes-Benz, and Volvo are aboard for the launch of the operating system, which lets drivers access various iPhone functions through a car’s built-in screen, says a report.

Why You Might Wear Your Next Computer On Your Ear
Oneida Daily Dispatch
A new kind of has been created that immediately evokes images of the ear-mounted PC worn by Joaquin Phoenix in Her.




#Philoselfie: Science Behind Selfie-Expression
Brian Solis

How to Organise and Operate a Public Relations Department
PR Conversations

Calling All Freaks
chris Brogan

Don’t Waste Your Time with Native Advertising

Mad Marketing #24: The Massive Issue of Paralysis by Analysis W Content Marketing
The Sales Lion

Apple Book Excerpt: The Job After Jobs