Monday, December 2, 2013: 35 Biggest Advertisers on Facebook; McDonald’s on Social Media Branding; Using LinkedIn For Business; Coke vs. Pepsi Trust Study Takeaways

 Monday, December 02, 2013




Surviving the Office Holiday Party (And Preserving Your Dignity)
Gene Marbach At Large
The holiday season is upon us… Festivities, food and “Demon Rum.” The opportunities to over-indulge are boundless and temptation lurks around every corner. While alcohol, one of the greatest social lubricants of all time, can fuel the fun and frolic, being in an over-served condition can be detrimental to your …

The Global World of Magazines
A Mr. Magazine™ Special Report from South Africa
Cape Town, South Africa: Now that I have presented and shown my passion for magazines on every continent on God’s green earth (Africa was the last of the six major continents to visit thanks to Egbert De Waal’s invitation from Media 24 Magazines in Cape Town, South Africa), I’d just like to express how extremely thankful I am for the opportunity and how I am truly blessed to be able to …

5 Steps To Drive Measurable Value With Social Data
Download the 5 Step Program
Over the past few years, large companies have enthusiastically adopted social media. The average enterprise-class business owns 178 social media accounts. Yet in most of these organizations social data remains isolated from other sources of information such as CRM, business intelligence, and market research. Marketwired shares 5 steps that can help …

The Number One Mistake Everybody Makes on Twitter (Presentation)
Editor’s Note: Great insight about Twitter ‘best practices’ from Gary Vaynerchuk, VaynerMedia.




How McDonald’s Created A Brand Identity Across Their Social Media Platforms
For the Strategic Video Communications Channel
Mike Bako, Marketing Manager of D S Simon Productions, talks with Molly McKenna Jandrain, Director of Public Relations for McDonald’s USA about how McDonald’s builds its brand identity across social media platforms at the PR News Digital PR Summit. “I think it’s really important that you are unified …

Using LinkedIn for Business & Personal Gain
For the Agile Engagement Channel
A recent Social Media Club NYC held a meeting about the best ways for businesses and individuals to successfully utilize LinkedIn. The meeting was moderated by SMCNYC board member Danielle Simon, and speakers included: Melonie Dodaro, founder of Top Dog Social Media; Nathan Egan, CEO of PeopleLinx; and Ruben Quinones, director of new media at Path Interactive.

Benefits of an ‘Explainer’ Video?
By Aram Harutyunyan, Lead Designer, Digital Pomegranate: For the Content Couture Channel
Today, a significant number of companies rely on a prominent overview or ‘explainer’ video on their home page (you can browse through to see examples of how startups are using them). Even large companies such as Google and Facebook use overview videos as an integral part of their …

Do Your Email Metrics Measure Up?
For the Effective Email Marketing Channel
Email metrics give marketers insight. They tell you the “what” of your email marketing so you can decide the “why.” Use these resources to understand email metrics more thoroughly and wow with your digital marketing. How to Create an Email Marketing Metrics Dashboard: If you’re reading this and haven’t set up an email marketing metrics dashboard, stop what you’re doing and set one up.




Do They Trust You? Takeaways from evolve24’s Coke vs. Pepsi Trust Study
Free Google+ Hangout: Tuesday, December 10
It’s one thing to have customers who “like” or “follow” you, but the bigger question you should be asking is whether or not they TRUST you. Trust offers your business benefits such as increased customer conversion, increased brand loyalty and a healthier bottom line. Trust between your brand and the market …

The State of Multimedia Use in PR
Free Webinar: Wednesday, December 11
Multimedia content is quickly becoming the way organizations are telling their story today. Today’s digital environment has turned our audiences into connected communities, and made visual communications more important than ever before. PR News and PR Newswire surveyed 452 communications professionals about their use of multimedia in press releases and social platforms and their plans …

Citizen Journalism: How Breaking News Got Broken
Free Webinar: Thursday, December 12
These days, news breaks first on Twitter, websites, and blogs. …radio, TV, and print rarely exist in real-time. With everyday citizens running around with gadgets and the ability to share video snippets or pictures with the world, we all have the ability to create and publish news. We don’t need the media to cover our stories; today everyone has a press pass. Join award-winning news director, PR pro …





Jason Derulo, Fall Out Boy, Jennifer Hudson, Enrique Iglesias, And Robin Thicke Confirmed To Perform On “Dick Clark’s New Year’s Rockin’ Eve With Ryan Seacrest 2014”
PR Newswire
Ryan Seacrest hosts the year’s biggest celebration at the crossroads of the world in Times Square with Jenny McCarthy while Fergie of the Black Eyed Peas will return to host the west coast party on “Dick Clark’s New Year’s Rockin’ Eve with Ryan Seacrest 2014,” on MONDAY, DECEMBER 31 (10:00 – 11:00 p.m., ET) on the ABC Television Network. West Coast performances feature Jason Derulo, Fall Out Boy, Jennifer Hudson, Enrique Iglesias, and Robin Thicke. More artists to be announced at a later date, for both east and west coast parties.


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Social Media’s Cold, Hard Reality: It Still Doesn’t Drive E-Commerce Sales, IBM Says
All Things D
Last year, IBM poured some cold water on social advertising when it said social sites like Twitter and Facebook had almost no impact on online Black Friday sales. This year, things aren’t much better. In tracking traffic and sales at about 800 e-commerce sites…

Amazon Testing Delivery by Drone, CEO Bezos Says
USA Today is testing delivering packages using drones, CEO Jeff Bezos said on the CBS TV news show 60 Minutes Sunday.The idea would be to deliver packages as quickly as possible using the small, unmanned aircraft, through a service the company is calling Prime Air, the CEO said.

Magnetic Tape to the Rescue
The Economist
Information storage: A 60-year-old technology offers a solution to a modern problem-how to store all those bits and bytes cheaply and reliably. WHEN physicists switch on the Large Hadron Collider (LHC), between three and six gigabytes of data spew out of it every second.




China Sets IPO Reform Plan Signaling End of Freeze on Listings
China’s securities regulator issued a reform plan for initial public offerings, as the government prepares to lift a more than one-year freeze on new listings in the world’s second-biggest economy. About 50 companies are expected to complete the IPO approval preparations and list or be ready to do so by the end of January, the China Securities Regulatory Commission said in a statement on its website yesterday.

Women on Corporate Boards Are Good For Equality and Equity, Study Shows
International Business Times
A Canadian study shows that having more women on corporate boards is good for equity as well as equality. The findings factor into the global debate about the usefulness and necessity of gender quotas, which have recently gained popularity in many European countries. The researchers found that companies pay about 15.4 percent less for successful acquisitions for every female member of their board…

Pearson Sells Media Group for £382m but FT is NOT on the Block
The Drum
Financial Times publisher Pearson, which recently put the Mergermarket Group up for sale, has found a buyer. The group is going for for £382 million to funds affiliated with the private equity firm BC Partners, the New York Times reports.




Marketing Nano as the Cheapest Car Was a Mistake: Ratan Tata
The Hindu Business Line
The Tata group may consider launching its small car Nano in a new avatar in another country like Indonesia, where it doesn’t have the ‘stigma’ of being ‘The cheapest car’, and bring it back to India for a fresh start with a new image, according to Chairman Emeritus Ratan Tata. Mr. Tata, who stepped down as the Chairman of the salt-to-software conglomerate last December, said Nano could also be marketed as a changed product in Europe to tap interest on the car outside India.




PR Finger Pointing: IBM and Bridgestone Wrangle Over Failed ERP
ZD Net
A legal dispute between tire company, Bridgestone, and system integrator, IBM, over a failed ERP implementation has escalated into a war of words between the companies. Instead of keeping quiet about the details, in accord with usual practice, IBM has taken a strident public position against its customer Bridgestone. This approach represents a break from how system integrators usually handle public relations when IT projects fail.

Remembering Al Chernin, a Giant Among Giants in Jewish Public Affairs
The Jewish Daily Forward
Al Chernin, who died November 26 at age 85, was one of the last of the giants of Jewish public affairs. That overused cliche notwithstanding, his death truly marks the end of an era. It was an era characterized by a communal structure and a communal approach to public affairs that is today all but forgotten. Albert D. Chernin was born in Warren, Ohio, in 1928, and was very much a part of a midcentury progressive environment.




35 Biggest Advertisers On Facebook
Business Insider
Facebook now makes $2 billion in revenue every quarter, and $1.8 billion of that comes from paid advertising. Yet remarkably little is known about who Facebook’s biggest advertisers are.

Bertelsmann Digital Guru to Exit Media Giant
Thomas Hesse, who oversaw media giant Bertelsmann’s strategic shift to digital, has stepped down as prexy of corporate development and new businesses, and executive board member. Hesse, who is to leave on Dec. 31, will remain as a consultant to the board, with a focus on biz development in the U.S., and opportunities for investing in digital businesses. Bertelsmann’s shift to digital has affected all parts of the company.




How Google Sold Its Engineers on Management
Harvard Business Review
Since the early days of Google, people throughout the company have questioned the value of managers. That skepticism stems from a highly technocratic culture. As one software engineer, Eric Flatt, puts it, “We are a company built by engineers for engineers.” And most engineers, not just those at Google, want to spend their time designing and debugging, not communicating with bosses or supervising other workers’ progress. In their hearts they’ve long believed that management is more destructive than beneficial, a distraction from “real work” and tangible, goal-directed tasks.

Study Shows IT Department Losing Control of Technology Innovation
The IT department is losing its role as a driver of technology innovation to other parts of the business, according to a major study. CIOs have largely failed to increase their spending on innovation — but HR, operations, finance and marketing are picking up the slack, by spending between 2% and 3% of their budgets on innovative IT projects. The findings are part of a major survey of 165 organisations, representing…




13 Smart Reasons to Use Captions on YouTube Videos
Publicity Hound

It Probably Looks Higher From Up There
Seth Godin

Getting Serious about PR Crisis Case Studies

PR Conversations

Hispanicize 2014 and Media Moves co-hosting special edition Dec. 10 Twitter Party for Hispanic Journalists and Bloggers
Hispanic PR Blog

8 People That Dramatically Impacted My Life in 2013
The Sales Lion

Apple, E-Book Monitor Clash