We’re in the midst of a historic sea change in marketing. As the world quickly shifts to “mobile first” – with more than 52% of all screen time currently on mobile -- brands are struggling to connect with consumers. Interruptive ads no longer work, particularly on mobile. In fact, consumers hate interruptive ads on mobile eight times more than on television. So how can brands connect with consumers in meaningful ways on the platform that matters most –mobile?
This 60-minute online event will be led by two leaders in mobile marketing, David Berkowitz and Katherine Hays.
David Berkowitz most recently served as CMO at MRY, a creative agency within Publicis Groupe. Prior to joining MRY in 2013, he spent seven years leading emerging media at Dentsu agency 360i, co-founding its social media practice and running its Startup Outlook initiative. David has contributed more than 500 columns to outlets such as Ad Age, MediaPost, and VentureBeat, and he has penned his popular blog, MarketersStudio.com, since 2005. He has spoken at more than 300 events globally.
Katherine Hays is the founder and CEO of Vivoom, a mobile marketing platform that enables brand-safe storytelling between brands’ audiences and their peers online. Vivoom’s platform allows brands to put people at the center of their entire mobile marketing process – from content creation, to targeting and distribution – and then provides the reporting, moderation, curation and republishing capabilities brands need. This innovative mobile marketing model generates high‑quality mobile content at scale that is authentic, highly relevant for consumers and is 100% brand-safe. Vivoom has delivered unbeatable results for brands including: Microsoft, Citibank, L'Oreal, General Mills, Universal Pictures, NCM, and Lilly Pulitzer’s “In the pink” and many others.
David and Katherine have worked with dozens of the world’s top brands on hundreds of campaigns and will share data, results and creative examples from the most innovative mobile campaigns. This is a great opportunity for brands to gain insights and ideas on how to connect with consumers in meaningful ways on the platform that matters most – mobile.