What is the impact of digital communications in the development and launch of successful branding campaigns? What are the tips and tactics for success? Our panel of marketing communications leaders (a.k.a. "media influencers") includes Stacey Cohen, President, Co-Communications, Inc., Michael Levine, prolific writer of PR and marketing communications books including, Guerrilla PR, and A Branded World: Adventures in Public Relations and the Creation of Superbrands, Alan Siegel, one of the best-known and respected figures in the branding business and a driving force behind the plain English movement in the U.S. and abroad, and Mike Bako, Marketing Director, D S Simon Productions.
- Traditional vs. digital media
- Impact of celebrity vs. brand authenticity
- The rise of the Internet-made celebrity
- The future of earned media
Stacey Cohen founded Co-Communications, Inc. in 1997, an award-winning full service marketing and public relations firm with offices in Westchester County, NY, Farmington, CT and midtown Manhattan. Stacey began her career at Marsteller Inc. (a division of Young & Rubicam), where she was responsible for expanding the corporate communications program for advertising executives. She then held senior positions in both public relations and marketing over a six-year period at CBS/FOX Video, then the world’s largest home video company.
Under Stacey’s leadership, Co-Communications has been awarded the Advertising Club’s "Best of Show" (2002, 2010, 2012) sponsored by Gannett, Forbes Enterprise Award (2006), and was inducted into the Westchester County Business Hall of Fame (2008).
She was recently named PRSA Practitioner of the Year (2013) in recognition of her professional achievements, experience, and reputation in the profession. Stacey speaks often at industry conferences. Stacey is a HuffPost blogger and has been featured in Entrepreneur Magazine, Forbes, Crain’s, Sales & Marketing and other leading national publications. She holds a B.S. from Syracuse University, MBA from Fordham University and recently completed a certificate program at NYU Leonard Stern School of Business.
CEO, LCO Public Relations
Michael Levine is an American writer and public relations expert. He is the author of numerous books on public relations including Guerrilla P.R. He has represented 58 Academy Award winners, 34 Grammy Award winners, and 42 New York Times best-sellers, with such names that include Michael Jackson, Barbra Streisand, and George Carlin. Levine also appeared in POM Wonderful Presents: The Greatest Movie Ever Sold, the 2011 documentary by Morgan Spurlock.
President & CEO, Siegelvision
Over the past four decades, Alan Siegel has become one of the best-known and respected figures in the branding business and a driving force behind the plain English movement in the U.S. and abroad. He has achieved the stature of both pillar of the establishment and provocative iconoclast, having built two leading brand consultancies: Siegel+Gale and most recently, Siegelvision. As consultant, author, and commentator, Alan’s influence extends to advising such organizations as Xerox, American Express, the National Basketball Association, 3M, Dell, US Air Force, Citibank, Caterpillar, The Girl Scouts, and Carnegie Mellon University; creating best-selling guides for the Wall Street Journal on understanding financial markets; founding, teaching and running educational programs at leading universities; and serving on the boards of numerous business, cultural, and professional organizations.
Alan pioneered the practice of simplification, bringing clarity to such daunting documents as insurance policies, bank loan notes, mutual fund prospectuses, and all types of government communications, including the 1040EZ tax form. Alan served on the executive committee of the Document Design Project, which was funded by the National Institute of Education, where he worked on simplifying federal government regulations.
In 2011, Alan founded Siegelvision, a company committed to helping organizations driven by a passion for making a difference. Drawing on small teams of experienced handpicked talent, Siegelvision develops distinctive brand identity programs for clients seeking to make their social purpose a reality. Current clients include NPR, the National Geographic Society, College Board, Lupus Foundation of America, Phoenix House, Univision, the Urban Institute, Cornell College of Engineering, New York University, MIT Sloan School of Management, and St. Jude Children’s Research Hospital.
Marketing Director, D S Simon Productions, Inc.
Mike Bako has worked as a corporate communications and media relations specialist for ten years. He has worked with the corporate communications offices of Everlast, National Parks Service, NRG Energy, OK Foods, and others to help craft their media messages. Mike has been with D S Simon Productions for three years and has helped lead the media efforts for campaigns revolving around the Super Bowl, the NBA2K video game release, and the launch of LEGOLAND Hotel. He is a frequent analyst on sports communication issues for Fox News, Fox Business, WPIX, and Arise TV.