McCann Inks Deal with First Blockchain Client,


CommPRO Editorial Team

Blockchain-based job matching platform, announced that it is the first blockchain company to work with the world’s leading advertising agency, McCann. With over 100 years of experience and offices in 120 countries, McCann has worked with some of the largest, global brands including Coca-Cola, Nescafe, Microsoft, Mastercard, and GM. Now taking on its first client in the blockchain sector, McCann is leading the creative efforts for as the platform prepares for its launch later this year.

Rob Mustoe, Managing Director of McCann Birmingham, said “We have worked with the leadership team at for a number of years, so when we were asked to help with the brand and the platform, we jumped at the chance. is a disruptive idea built on cutting edge technology and this is a really exciting project and is drawing a lot of attention within the agency. It has the potential to genuinely move the market and redefine what the industry is really about. The business has the right leadership, strategic partnerships, and frankly, the right brand.”

McCann is supporting with a variety of services at both a Strategic and Creative level, including; the development of the brand, creation of B2B & B2C advertising campaigns, production of necessary advertising collateral and customer relationship management. Their digital team will support by working on the platform, by providing User Experience, Web Design, and Front End Build.

Paul Sloyan of said “McCann’s reputation and legacy are second to none in the advertising space. We knew we wanted to work with them from the start and the fact that we will be their first blockchain-based client makes it all the more special. In a space where trust, branding, and legitimacy are of the utmost importance to our community, there is no better partner to portray’s message effectively than McCann. The recruitment revolution we are building is no simple feat, but as long as we maintain this level of dedication towards our goal and continue to partner with those that stand as pillars of their industries, there is little that can get in the way of our recruitment revolution.” is a job search platform with over 60 million users worldwide. Utilizing blockchain technology, allows companies and job seekers to connect directly, removing recruiters from the hiring process and redistributing those fees to successful candidates as a 5% signing bonus.

Leave a Comment