Marketing Potential of Clubhouse


Ronn Torossian, CEO, 5WPR 

One of the hottest new social media apps right now has sparked a lot of buzz around social influencers, and has been admired for its capacity to create real communities and conversations. This, along its user-friendly design makes it a great place for certain businesses and digital marketers to promote campaigns. 

The app reached 2 million users at the start of 2021, although it’s still operating on an invite-only model, which further amplified the hype . 

The audio-only platform allows its users to host chat rooms that any user can join to listen or participate in. One of the key points there is that  the platform is similar to podcasts, the content that’s broadcast on Clubhouse only happens. recorded for playback, which leads to many people spending a lot of time on the app. 

This type of engagement has resulted in several notable people joining in on the buzz around Clubhouse attracting a big crowd, such as Elon Musk, the founder of Tesla appeared in a Clubhouse room and ended up breaking the 5000 member limit for a room. That resulted in members creating secondary rooms where they could live stream and listen to the conversation both in the app and other platforms. 

After capturing the attention of other notable individuals, the platform is practically set on its path to the next big social media platform. 

One of the great marketing benefits of Clubhouse is that it allows business owners to be showcased as thought leaders in their industries, and helps businesses expand their audiences. 

When business owners are able to share their experience and expertise in a dedicated room, they’re likely to attract new clients. This has already started happening, and some brands have also started sponsoring Clubhouse discussions with those that are willing to share business insights on the platform. 

It’s a great marketing opportunity for businesses that are able to share their stories while connecting with new customers, receiving feedback, generating word-of-mouth marketing, and establishing themselves in their industries. 

For example, a property attorney spent about 2 hours answering questions from the audience in the Startup Club room, and by the end of the segment, the attorney managed to connect with nearly two dozen new clients. 

Another great example comes from the former CEO and President of Focus Brands, which is the parent company of Cinnabon – Kat Cole. On the platform, she hosts a room for weekly office hours where she helps other business owners and entrepreneurs in their business ventures. For a few weeks, she kept telling the audience that she’d send some Cinnabons if anyone wanted any, as long as they provided an address. After that, for the next couple of weeks, most of the rooms in Clubhouse were talking about Cinnabon.

 Finally, the last example comes from Social Media Examiner’s Mike Stelzner, who was in a Shark Tank room, when Grant Cardone offered to invest in someone’s multimillion-dollar deal. All of this suggests that Clubhouse is a great marketing opportunity for businesses and marketers that are looking to grow their opportunities and reach engaging audiences.

Is the NFL Ready for Kaepernick’s Return? - Ronn TorossianAbout the Author: Ronn Torossian is CEO of PR firm 5WPR.