How Marketers Can Connect With Their Creative Mind (On-Demand Presentation)



Event Overview

Break out of the fishbowl of the social media blogosphere and learn how to find great ideas in different realms that you and your organization already have expertise in and add excellence to your marketing. Build a competitive edge that is almost impossible for competitors to duplicate based on the life experiences and skills of your team. Join veteran marketing practitioner Christopher Penn, named one of the Forbes Top 50 Most Influential People in Social Media and Marketing two years in a row and Social Media MVP by PR Daily, as he shows you where his good ideas are coming from once you're proficient in the basics of marketing and communications.

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About Our Speaker

Christopher S. Penn has been featured as a recognized authority in many books, publications such as the Wall Street Journal, Washington Post, New York Times, BusinessWeek and US News & World Report, and television networks such as PBS, CNN, CNBC, Fox News, and ABC News for his leadership in new media and marketing. In 2012 and again in 2013, Forbes Magazine recognized him as one of the top 50 most influential people in social media and digital marketing.

Mr. Penn is the Vice President of Marketing Technology at SHIFT Communications, a public relations firm, as well as co-founder of the groundbreaking PodCamp New Media Community Conference, and co-host of the Marketing Over Coffee marketing podcast. He is an adjunct professor of Internet marketing and the lead subject matter expert and professor of Advanced Social Media at the University of San Francisco. He’s also the author of Marketing White Belt: Basics for the Digital Marketer.

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