March Madness Marketing Stats & Viewership Trends

Editor’s Note: With millions of viewers tuning in every year, March Madness is an incredible opportunity for brands to engage with consumers. From laptops, smartphones, and tablets, viewers are watching the games from multiple devices. That’s why it’s important for brands to understand how to effectively reach their audience across all platforms. Take a look at this infographic from Koeppel Direct to learn more about sports consumption methods, ad spending, and leading advertisers.

March Madness Marketing Stats & Viewership Trends