LABOR DAY SPECIAL ISSUE: Catch-Up With The Popular August Content & Events…

 SPECIAL ISSUE: Catch-Up With The Popular August Content




Paula Deen: Crisis Communications Gone Wrong – A ‘Hollow’ Legal Victory
By David E. Johnson, CEO, Strategic Vision, LLC
Embattled celebrity chef, Paula Deen won a welcome legal victory Monday when a federal judge dismissed the racial discrimination portion of a lawsuit against her and her brother. The sexual harassment portion remains. Yet, it was Pyrrhic victory for Deen, for while she may have won in court, she has lost in the court of …

Memo to Old Media: The End is Near (What’s Behind The Washington Post Sale to Jeff Bezos?)
By Michael Terpin, Founder/CEO, SocialRadius, Founder, Marketwire
Stop the presses. No, really. This has been happening so frequently, it should stop being a shock. In the early 1990s, the combination of a 24-hour news cycle (courtesy of the fax machine and CNN) and the speed of online delivery (even through 300-baud modems) got futurists talking about a day when there …

Thank You,Thank You: 10 Steps To Writing a Great Thank You Note
The Hiring Hub…By Marie Raperto
Writing thank you notes is never as easy as it seems. If it’s a thank you for an interview or for a favor done, it still requires some thought. Thank you notes are common courtesy. They can strengthen relationships and will be remembered. In a business situation, they are a necessity. First, you must decide on the …

If You Paint Like Picasso, You Can Lead
By Jim Grew, The Grew Company
A recent tour of a special Picasso exhibit at New York’s famous Guggenheim Museum stunned me. Just amazing delicate, raw power. Until that day I had trouble getting anything from Picasso’s art. The difference: I read the title, and then looked closely at the work. Amazing what showed up. The connection with leadership? A leader’s prime job is to paint pictures in the minds of her …

Do You Look Like A Liar?
By Carol Kinsey Goman. Ph.D
Last May I spoke to MBA students at the Stanford Graduate School of Business as part of a wonderful program called the Mastery in Communication Initiative. In its expert speakers’ series, Stanford invites “pioneers in the field of communication” to share their insights with business students. In my presentation, on “How to Spot Liars at Work,” which you can see here on the Stanford Business …

Public Company Use of Social Media for IR: Part 1 – Twitter & StockTwits
By Sheryl Joyce, Vice President, Marketing and Communications, Q4 Web Systems
Twitter is still the most commonly used social media platform for Investor Relations, and continues to show impressive growth. Over the last five years, Q4 Web Systems has performed research and analysis of public company use …

A [JC] Penney for My Thoughts?
Gene Marbach At Large
On a recent shopping trip to a mall with my wife, I decided to wander into the JC Penney store. Morbid curiosity? No, rather I think it stems from the fact that I used to cover the retail industry as a reporter some years ago and remain keenly interested in the area. I will bop anybody who asks me if I ever met James Cash Penney who founded the chain in 1902. This particular store recently …

Billionaires Flock to Newspapers
By Michael Cherenson, APR, Fellow PRSA, EVP, Success Communications Group
So, what’s black and white, read all over … and is now drawing the attention of billionaires? The answer: daily newspapers. This week, Jeff Bezos, the founder and CEO of, purchased the 136-year-old Washington Post for $250 million. Billionaire businessman and Red Sox owner John Henry just bought …

10 Fundamentals of Organizational Communications
By Robert L. Dilenschneider, Founder & Principal, The Dilenschneider Group, Author of The AMA Handbook of Public Relations
There are fundamentals in organizational communications that apply in all settings. They include: Knowing who the audience is. It probably isn’t homogeneous. The workplace is increasingly diverse in terms of racial, national, and ethnic identification; sexual orientation; and generation. Within each …

Women Leading Men: A Man’s Perspective
By John Boggs
I am always intrigued by leadership seminars and workshops focused on women. I have attended a fair share of these events and found the information useful for anyone in a leadership position. I am never sure if there were some nugget that women can find practical that addresses them in a uniquely different way from their male counterparts also looking to improve on their ability to lead.

Advising Clients During a Big Health Care Data Breach
By Lisa Pierce Reisz, Partner, Vorsy, Sater, Seymour and Pease, LLP
The phone rings. Your biggest health care client is on the line. They had a major data breach, and need your advice.There are certainly public relations best practices to follow in these cases. However, public relations professionals also need to be aware of the new reporting requirements that must be followed in order to keep a story about a data breach from becoming a story about …

Hospitality Marketing Success Story: Why Independent Hotels Need Not Go It Alone
By Efrem Harkham, Founder & Chairman, Luxe Hotels and LWH Hotels
Many hotels worldwide still go it alone-managing their own bookings by connecting directly to a CRS/GDS provider and relying heavily on local-level marketing and their websites to attract business. Yet as competition increases, these hotels are missing a critical opportunity to expand their reach …

The Saga of the ‘Innovation’ of the American Newsstand
Mr. Magazine™ Talks with Luke Magerko -The Man Who Wants to Save the Newsstand.
A fair question: Are the innovations in the single copy sales of American magazines keeping up with the pace of the innovations in the electronic field? A fair answer, from man who wants to save the newsstands, Luke Magerko, is a resounding NO. So, in this third part of my interviews with Luke about …




The Measurement Myth – August
By Mark Weiner, CEO PRIME Research: For the PR ROI Channel
Myth: The only way to connect PR with sales requires sophisticated and expensive statistical analysis using marketing mix modeling or data optimization.Truth: While marketing mix modeling and optimization are great tools for companies and brands that have the resources (thousands of transactions a week, diverse market presence, financial resources), it does not mean that …

5 Ways Press Release Writers Can Offer More Content & Guidance to Readers & Journalists
By Sarah Skerik, Vice President, Content Marketing, PR Newswire: For the Agile Engagement Channel
Recently, PR Newswire completed the updates to our content syndication network and on to meet Google’s new guidelines regarding links in press releases. And we’re convinced that in this new environment, new …

How McDonald’s Manages and Monitors Social Media
For the Strategic Video Communications Channel
Mike Bako, Marketing Manager of D S Simon, speaks with Lainey Garcia, Manager of External Communications for McDonald’s Corporation, about how McDonald’s manages and monitors their social media accounts. More from Lainey Garcia: “I would suggest to make sure that you have the right teams in place, understand social media monitoring tools and that have the bandwidth to handle …

The Case for Oil & Gas
For the Mobile IR Channel
Summer’s here and it’s heating up with oil and gas. But what do apps and the oil and gas industry have in common? Both are booming industries and both are expected to play leading roles in the economic recovery. With the attention surrounding investments in the oil and gas industry, it makes sense that this sector is one of the fastest adopters of investor relations app based strategies.

Video ‘Rules’ For Online Marketers, According to Recently Released, Video Content Marketing Survey
By Larry Thomas, President of Latergy Video Marketing and Public Relations: For the Latergy Social Video Channel
Research, results and common sense suggest that video is a powerful tool for online marketers. Video storytelling is on the rise because it drives traffic …

How to Write a Press Release in 2013
For the Digital PR Channel
Back in 2006 a few very smart PR folk recognized the need for PR content to be found online and that search engine optimization would become a necessary PR skill. Unfortunately, the SEO community saw the possibilities of using SEO rules when writing a press release and adopted optimization of news content long before the PR industry did. Instead of PR content becoming a natural part of …

5 Global Trends Leading Corporate Interest in ESG Issues
By Dinah Koehler and Chris Park, Deloitte
Earlier this year, Deloitte published its inaugural Business Trends 2013 report, a collection of articles that summarize eight emerging trends that influence top-line strategy. One of the trends, The Responsible Enterprise, explored the accelerating interest in environmental, social and governance (ESG) issues and provided insights on how companies can reap the benefits of the trend and …

Opt-In or Opt-Out? What Will the Next Generation of Women Leaders Do?
By Leslie Grossman, Vice Chair of the IMPACT Leadership 21 Global Advisory Council, Author of the book “LINK OUT” : For the Global Women’s Leadership & Collaboration Channel
The recent New York Times Magazine article “The Opt-Out Generation Wants Back In” followed up with the women featured in “The Opt-Out Revolution” …

Al Jazeera America Doesn’t Care About Miley Cyrus
For the Critical Now Channel
During the recent VMAs and Miley Cyrus media storm, Al Jazeera America is one of the few cable news stations not reporting the story.




Google+ Hangout On-Air Storytelling Series: Using Storytelling to Drive Business Goals
On-Demand Video & Presentation
Join Blair Caplinger, Founder and Principal of Telling Media and Ben Zenick, COO of Zencos for an interactive discussion on business storytelling. In this Google Hangout, hear first hand from a business storytelling consultant and a business leader how having the right story can positively impact the conversations …

Are the Biggest Roadblocks to Women’s Career Success Our Own?
On-Demand Webcast
Join the conversation with Linda Descano as she discusses the results of the recent Citi and LinkedIn second annual Today’s Professional Woman Report, a national survey inspired by Connect: Professional Women’s Network- the fast-growing LinkedIn group of more than 120,000 professional women powered …

Google+ Hangout On-Air Storytelling Series: Power, Persuasion & Influence
On-Demand Video & Presentation
True stories are especially powerful when you and the other party are in the same room breathing the same air. With all the hoopla focused on social media, to dynamically grow your business in this challenging time, it’s important to train all key leaders, young and old, to use basic storytelling to move your business …

IPO Boot Camp 2013: Two-Part, Webinar Series (Parts I & II: On-Demand)
Free Transcript
IPOs are once again in the news. While normally the summertime is a time when the financial community takes a breather, this summer promises to be different and will see a number of companies make their debuts. Some will succeed while others will languish. What separates the winners from the losers?

Digital PR Google+ Hangout: SMART News – How to Produce Content That Gets Found and Shared Online
On-Demand Video & Presentation
The media landscape has changed dramatically in the last five years. More people find news and information online and in social media. They trust information they get from friends and followers more than content from brands or news from the media.This has had a profound effect on the media and how …




I Just Want to be Popular!

Making Costumes
Seth Godin

Content Marketing As A Useful, Meaningful Experience. Anything Else Is Just Noise.
Top Rank

Smart PR Move of the Month: “I’ll Send You to Belize”

Former Windows Head Sinofsky Joins Box as Adviser

The New Crossfire: Where Both Sides Support War With Syria
FAIR: Fairness & Accuracy In Reporting