Ketchum on WEF: The Imperfect Perfect Leader



barri-wef-leadershipBy Barri Rafferty, Senior Partner and CEO,  Ketchum North America

At Davos, it is sometimes the event you walk into alone with no expectations that turns out to be the most thought-provoking, and last week’s Harvard Business Review dinner was just that.
Our table debated all facets of leadership, both the good and the bad, along with how different generations perceive the role of a leader, and what attributes make them most impactful.
Is there such a thing as an imperfect “perfect” leader?

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