Jill Kurtz, Owner, Kurtz Digital Strategy
Your profile photo makes a visual impression of you online. So, it needs to be a worthy representation. Make it awesome.
Keep in mind, that many people may “meet” you for the first time online. So, your profile picture could be the first visual that they associate with you. An image that does not help people connect with you or does not portray you how you would like to be perceived ruins your opportunity to make a great first impression online.
Your profile image reminds users that behind each profile is a real, living and breathing professional. If you’re using social media to build your brand and to generate business, (and you should be) the importance of a good head shot cannot be emphasized enough.
People are using your photo to size you up in a matter of seconds to see who you are and what (if any) interest they should have in your profile and content. That Simpsons avatar doesn’t help. Neither does the picture of your cat.
Consider this stat from LinkedIn: Simply having a profile photo results in up to 21x more profile views and 9x more connection requests.
Here’s some tips on how to get an awesome profile picture:
- A professional head shot is often the safest route to a great profile picture. Professional photographers know how to make you look great.
- Wear attire that is what you wear when working. Look the part.
- Avoid trendy accessories that will date your photo.
- Your eyes should be looking into the camera. You are building trust and making a connection, and eye contact is important.
Remember, your social media profile may be someone’s first introduction to you. Further, visuals make a great impression than words. Make your your profile images are conveying the right things about you.