How can you make your public relations campaign cut through the election clutter? I have some PR Xanax for you.
“You are right to be nervous if the target audience for your campaign are national news outlets like CNN, FOX News, or MSNBC. They are wall to wall politics and election coverage because it is driving ratings.”
“Where can you go to reach your audience through broadcast television? Answer, local television.”
“This year in Chicago there is 14 more hours of local TV news than there was last year. It is a growing profit center for stations. These stations know they can not compete with the big three cable outlets in covering the presidential race.”
“You should stay away the week of a primary in a specific state, other than that it is open opportunity for media coverage.”