Is Earned Media a Second-Class Marketing Citizen?

Editor’s Note: In Cision’s ongoing series, Jay Baer, founder of Convince & Convert and New York Times bestselling author poses and discusses important questions facing the communications industry. In this video, Baer tackles the issue of why earned media continually takes a back seat to paid and owned media. He also discusses why this is happening and hints at the solution. Jay Baer Asks — Is Earned Media a Second-Class Marketing Citizen?

Click the image to view the video or read the transcript. And if you want to check out the entire Jay Baer Asks series click here.

 

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