Is Attribution the Next AVE? (Webcast On-Demand)



Event Overview

Or is it a metric that Communicators can successfully adapt from their Marketing brethren? Currently, there are still more questions than answers. Are there certain industries that are more suited to implementing attribution? How do you incorporate the metric into your current measurement framework? What role will technology play? What is causation vs correlation?  Our panel of industry experts will take on these questions and many others in what will surely be a lively discussion on this topic.


Johna Burke
Global Managing Director

Late last year AMEC, the international association for the measurement and evaluation of communication, named Burke its global managing director, effective 2019. The position capped a 30-year career. During that time Johna has accumulated a wealth of experience in PR, communications, and marketing. Prior to AMEC, she was CMO at BurrellesLuce, managing the regional business. Her duties included responsibility for production, sales, HR, finance and client experience.

Johna has consulted with a range of organizations from Fortune 100 to regional businesses on how they can leverage media relations within their industry. She is much in demand as a speaker and panelist for her expertise in marketing, media, measurement, PR, communications and social media. Johna is a member of the PR News Measurement Hall of Fame. She was acknowledged as the AI Global Most Influential Woman in PR USA in 2016 and 2017. |  On Twitter: @gojohnab 

Eric Koefoot
Co-founder, CEO & President

Eric is an Internet pioneer, having either founded or served as a senior executive in Internet companies since 1996. He was CEO and Publisher of U.S. News Ventures, CEO of Five Star Alliance, and CFO and later VP of Sales at Washington Post Digital.  Prior to his entrepreneurial endeavors, he was an executive at Ford Motor Company and Deloitte Consulting.  Eric has an engineering degree and an MBA from M.I.T. 

An accomplished Olympic-distance and Ironman-distance triathlete, Eric is currently a co-founder, and the CEO and President, at PublicRelay. PublicRelay is the most trusted media analytics solution for communications and marketing professionals at the world’s most recognizable consumer and business brands, associations, universities and government agencies.  | On Twitter: @PublicRelay 

Fay Shapiro

Fay Shapiro is founding member and publisher of Her passion is achieving ROI for both clients and colleagues by delivering business-building results for professionals working in public relations, investor relations and marketing communications. Fay grew up in the world of communications, learning the ropes as editorial director at Bacon’s Information (now Cision), and then venturing into the publishing world with Oxbridge Communications, BurrellesLuce, O’Dwyer’s, and Bulldog Reporter. Founded in 2010, is today a global community of influencers involved in all aspects of the communication field, and media hub for the industry.  |  On Twitter: @FayScommPRO