IR Study Reveals 1 in 4 of Institutional Investors Use Social Media for Research
With 25% of Wall Street investors and 19% of Main Street investors reporting they use StockTwits and Twitter for investment news, IR needs to have a strategy in place to assure their voice is in the social stream – even if that strategy is using social media as a one-way newsflow of press releases. It’s an important tile in the shareholder communications mosaic.
One absolute benefit of social media for IR is that it’s easily monitored for real-time investor sentiment. This could be useful during crisis periods or a proxy battle. Our newly released Cision Communication Cloud™ will easily monitor the streams, topics and $cashtags that matter to your brand and shareholder value.
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