Instagram Like Count Ban Spurs PR Firm to Expand Paid Digital Practice

CommPRO Editorial Staff

5W Public Relations, one of the 15 largest independently owned PR firms in the U.S., has announced plans to expand their paid digital practice in response to Instagram’s announcement that it is moving forward with the company’s test of hiding likes on posts to more markets around the globe. 

As a leader in the digital marketing landscape, 5WPR has quickly reacted to the shift in Instagram’s strategy after determining there will be an increase for paid opportunities. 

“Instagram’s plan to hide likes is a fundamental shift in the communications landscape. Influencer marketing will be profoundly different once this change takes place. Brands will expect to see increased metrics and measurement mechanisms, and there will be many other changes,” said Ronn Torossian, 5WPR CEO & Founder.  “As a result of this announcement we are expanding our paid digital practice. This will ensure our client’s brands remain strong on social despite the coming changes. PR firms, influencer marketing agencies, brands and others will all be affected by this change, and paid digital programs will see growth.” 

5W’s digital marketing division is comprised of specialists within specific areas of digital media, led by PR and digital marketing veterans, ensuring all digital programs share the same results-driven and hands-on client approach that defines 5W’s award-winning campaigns. Whether working on highly focused campaigns, or integrating across platforms to build over-arching digital programs, the team combines the technical and creative expertise with the consumer-savvy and business acumen that clients have come to trust from 5W campaigns.

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