Insights That Drive Business Strategies: Cision + PRIME Research

Editor’s Note: Recently, Chris Lynch, CMO of  Cision®, sat down with Kevin Akeroyd, the CEO of Cision®, and Dr. Rainer Mathes, the president and co-founder of PRIME Research, to discuss Cision’s recent acquisition of PRIME Research and what it means for existing and future customers. In this video, Akeroyd, and Dr. Mathes explain how the marriage of these two companies will bring about one integrated services organization, and one integrated tech platform that does media measurement, monitoring, distribution and database extremely well.