Insights from SXSW 2015: The Inside Scoop on Emerging Trends, Tools and Tactics (ON-DEMAND WEBINAR & PRESENTATION)


Webinar Overview


The SXSW Interactive Festival is synonymous with innovation, technology and emerging trends. But once all the excitement and hype wraps, how you can YOU take advantage of all the cool tech, tools and trends—whether you were in Austin for the 5-day fest or not?

This lively post-SXSW discussion with a diverse panel includes session speakers, industry experts and conference attendees equipped with insights extracted from the wealth of blogs, tweets and online conversations.

You’ll walk away with:

  • Highlights and a list of what people cared about most
  • Tips and tricks to consider adding to your PR toolkit
  • Trends to watch, backed by data-driven insights
  • Who’s who in the SXSW community
  • Much more


Our Panel


serena-ehrlich-headshotSerena Ehrlich, Director, Social & Evolving Media, Business Wire

Over the last 20 years, Serena Ehrlich has worked closely with public and private companies providing guidance on investor and public relation trends. Serena has implemented local, national and international social media and marketing campaigns for a wide range of company and brands including Mogreet, LuxuryLink, Viking River Cruises, the unincorporated city of Marina del Rey, Kraft, Kohl’s, Avon, Mattel and more. Serena started her career in advertising where she developed an understanding of branding from a large-scale perspective, but it was her 14 years in the newswire industry that placed her squarely at the forefront of a technical, sociological and influential revolution changing the face of customer communications. In 1994, Serena was part of a small team who introduced the communications industry to the Internet via a series of first-ever conferences. Her love of technology based communications hasn’t stopped since.

As the director of social and evolving media at Business Wire, Serena has a unique insight in the content lifestyle – from creation to consumption. In addition, Serena serves as the Corporate Secretary of the international Social Media Club board of directors, President of Social Media Club Los Angeles, as well as social chair for the National Investor Relations Institutes’ Los Angeles chapter and is a frequent speaker at analyst and business conferences alike on the topics of mobile, payments and social.. She can be found on Twitter (@serena) as well as a wide range of emerging platforms.


David-Berkowitz-headshotDavid Berkowitz, Chief Marketing Officer, MRY

David Berkowitz is Chief Marketing Officer at agency MRY, where he spearheads marketing operations, directs the agency's communication strategy, and gains visibility for its clients such as Coca-Cola, Visa, and Johnson & Johnson. Previously, he spent seven years at agency 360i, ultimately serving as Vice President of Emerging Media, having co-founded the agency’s social media practice in 2006 and led the Startup Outlook initiative.

He has spoken at more than 250 events around the world, including South by Southwest (SXSW) in Texas, Digital Age 2.0 in Brazil, Crowdsourcing Week in Singapore, and the keynote at Interactive Marketing Summit 2013 in Turkey. He has also been the featured speaker at corporate summits at the headquarters of Google, Coca-Cola, Cox Communications, and

David has written more than 500 bylines for outlets such as Advertising Age, The Economist, Mashable, and Mediapost. He has authored his own MarketersStudio blog since 2005. He has spoken at more than 200 events globally. While working as an editor at research firm eMarketer, he interviewed 175 executives and authors about technology and business.

He is frequently quoted online and in print, having appeared in The New York Times, The Wall Street Journal, Reuters, the New York Post, the Associated Press, and USA Today. Ad Age, Ad Week, and PR Week have all named him among the most influential advertising and marketing professionals on Twitter.


Heather BartelHeather Bartel, Vice President, Marketing, evolve24

Heather leads brand, marketing and communications to for evolve24. A digital native with a multi-disciplined communications background, she has planned and executed a wide variety of digital marketing programs for clients in various industries, including Abbott, AT&T, Bunge, Enterprise Holdings, Merck and Visa. Heather keeps tabs on the latest social business trends and provides support to businesses adapting to the changing landscape. She is a member of UMSL’s Marketing Advisory Board and AMA St. Louis.

A St. Louis Cardinals fan and Starbucks fiend, Heather lives in St. Louis with her husband and four dogs.



Aaron-Strout-headshotAaron Strout, Managing Director, W2O Group

Aaron is a managing director at W2O Group, an independent network of complementary marketing, communications, research and development firms (WCG, tWist, BrewLife) focused on integrated business solutions to drive change and growth through “pragmatic disruption” for the world’s leading brands and organizations. At W2O Group, Aaron leads the Tech Practice overseeing clients like Intel, HP, Verizon, BMC Software and NetScout. In addition, he also assists clients with mobile and location-based marketing campaigns and strategy. He is one of several employees providing a social voice for the company via his blogging, podcasting and speaking activities. Once a month, Aaron writes a mobile/location-based marketing column on

Prior to joining WCG, Aaron spent time as the CMO of social media agency, Powered Inc., VP of social media at Mzinga and director of interactive at Fidelity Investments.

In addition to his knowledge of the interactive and social media landscape, Aaron has more than 18 years of online marketing and advertising experience, with a strong background in integrated and online marketing. Aaron is a founding member and former president of (BIMA) and a member and former board member of the Massachusetts Innovation & Technology Exchange (MITX). Aaron also sits on the advisory board of and Vintank.

Aaron is also the co-author of, Location Based Marketing for Dummies (Wiley). You can reach Aaron at stroutmeister AT gmail DOT com or on Twitter.