Innovation in Communications: Thinking Outside the Box to Ensure You Aren’t Standing Still (Webinar On-Demand)


Discussion Overview


Marketers and communications professionals face many of the same challenges in their work, including communicating to fragmented audiences, breaking through the clutter in an ‘always on’ society and quantifying the impact of communications programs.  The good news is that innovation and 21st Century technologies offer new ways to address these challenges. The problem that exists, however, is that many are reluctant to change the way they work, to acknowledge what actually is going on around them technologically and to embrace that which will exist in the future.

This webinar brings together top innovators in the communications industry who will discuss:

  • Current trends in communications innovation including social media and mobile technology and what to expect in the years to come.
  • How to encourage and affect change within your communications organization
  • Practical ways technology can be used to address the challenges communications professionals face




Brian Cohen Co-Founder, Launch.itBrian Cohen


Brian is considered the father of science & technology strategic communications having founded Technology Solutions, Inc. (TSI) in 1983 supporting startup technology companies in computing, communication, software, education, and entertainment.  For more than a decade he maintained a very broad strategic communications partnership with Sony & IBM. TSI received the Gold CIPRA award for creating the IBM Deep Blue/Gary Kasparov Chess Match communications program. In 1996, TSI was the #1 fastest growing agency in the US. The McCann Erickson World Group acquired TSI in 1997. As a researcher, Cohen created Focus Technology, an organization providing qualitative research and instituted the RPM model of integrated communications. As a publisher, Cohen was a pioneer in the founding of a number of the first computing publications including Computer Systems News and InformationWeek magazine.

Brian now serves as the Chairman of the New York Angels who has invested over $50 million in more than 70 early stage companies. Among his many angel investments, he was Pinterest’s first investor. With the belief that all new products, services and ideas should be easy to discover, find and share, Brian launched a next generation - Free - self-publishing PR news platform called in May 2012. It powers many attendee, media news and information guides for major events and conferences.


jeff corbinJeff Corbin

Founder & CEO


As a public and investor relations consultant for the past 15 years, Jeff Corbin is pioneering the use of technology in the communications industry as the founder of theCOMMSapp™, a family of communications app building solutions that includes theIRapp® (for public companies), theEMPLOYEEapp™ (a secure employee communications mobile portal), theCOMMSapp (for external communications) and theFUNDSapp™ (for mutual, hedge, private equity and asset management funds).

Jeff is the author of Investor Relations: The Art of Communicating Value.  As a communications consultant, he has worked with hundreds of private organizations as well as NASDAQ and NYSE listed companies.  Through this experience, he understands how organizations communicate with their targeted audiences, how these audiences consume information as well as the importance of technology to facilitate the direct connection between a company and its audience.  This has guided the development of theCOMMSapp technology platform.


Chris-Penn-Shift-CommChristopher S. Penn

Vice President of Marketing Technology

SHIFT Communications

Christopher S. Penn has been featured as a recognized authority in many books, publications such as the Wall Street Journal, Washington Post, New York Times, BusinessWeek and US News & World Report, and television networks such as PBS, CNN, CNBC, Fox News, and ABC News for his leadership in new media and marketing. In 2012 and again in 2013, Forbes Magazine recognized him as one of the top 50 most influential people in social media and digital marketing.

Mr. Penn is the Vice President of Marketing Technology at SHIFT Communications, a public relations firm, as well as co-founder of the groundbreaking PodCamp New Media Community Conference, and co-host of the Marketing Over Coffee marketing podcast. He is an adjunct professor of Internet marketing and the lead subject matter expert and professor of Advanced Social Media at the University of San Francisco. He’s also the author of Marketing White Belt: Basics for the Digital Marketer.

Learn more about him at


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