Influencer marketing is everywhere these days and many of the skills we’ve used for media relations apply in this new world, just at a much larger scale. PR pros are making smarter decisions through data and have greater insights into how their influencer efforts impact the bottom line. How do they identify and reach the voices that resonate with their core communities? Who are the up-and-coming influencers, how do they find them and what platforms do they engage on?
Hear directly from Convince & Convert’s Influence Pros podcast host Heidi Sullivan of Cision and Carrie Morgan, author of Above The Noise: Creating Trust, Value & Reputation Online Using Digital PR on the challenges, best practices, technologies and success stories in the fast-growing world of influencer and advocate marketing. Learn how B2C and B2B companies are working with online influencers and customer advocates to grow reach, engagement and conversions.
In this session, you will discover:
- How real-world brands are engaging influencers to achieve business objectives.
- How to find influencers that don’t just have a big audience, but inspire action.
- Best practices for measuring the impact of your influencer marketing program.
Carrie Morgan is author of Above The Noise: Creating Trust, Value & Reputation Online Using Digital PR (Motivational Press, 2016). Passionate about integrating traditional PR with content marketing, social media and SEO for maximum online visibility, Carrie is a Top 1% influencer, and moderator of #PRprochat, a monthly Twitter chat for public relations professionals that reached upwards of three million timelines each month. She’s also a feisty, left-handed word nerd who blogs at RockTheStatusQuo.com. Go subscribe right now! @
Heidi Sullivan is Senior VP, Customer Service at Cision, responsible for overall customer success. She has held a variety of roles at Cision including SVP, Product, Interim Managing Director, Cision Canada, and SVP, Digital Content. Sullivan has been named as The Hub’s “Individual Influencer of the Year” for 2014, one of PR's most influential professionals in the PRWeek Global Power Book in 2015 and 2016, and one of PRWeek’s 40 Under 40 Rising Stars in 2012. @