On-Demand Video & Presentation – Google+ Hangout On-Air Storytelling Series: Using Storytelling to Drive Business Goals


Whether you are trying to attract or retain your company’s best customers, climbing the corporate ladder or navigating the job market — stories drive business. Having the right stories and knowing when and how to tell them is the best way to influence and persuade others and differentiate yourself, your product or brand from your competition.  Watch this two-part series of Free, Google+ Hangouts On-Air hosted by PR Newswire, featuring storytelling experts Blair Caplinger, Founder and Principal of Telling Media, Inc. and, Ginny Pulos, Founder and President, Ginny Pulos Communications.Inc.  


Hangout with Blair Caplinger



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Hangout Overview

Join Blair Caplinger, Founder and Principal of Telling Media and Ben Zenick, COO of Zencos for an interactive discussion on business storytelling.  In this Google Hangout, hear first hand from a business storytelling consultant and a business leader how having the right story can positively impact the conversations you're having with customers, prospects, and other key influencers. Learn why story is important to business, where business stories typically fail, and how to create and tell stories that drive your most important leadership, brand, sales, change management and PR objectives.

About Our Presenters 

Blair Caplinger

Blair Caplinger is co-founder of Telling Media, a business story telling consultancy. Blair works with CEOs and business leaders to create and tell the stories that activate their most important strategies.

Before forming Telling Media, Blair was the Executive Creative Director for THINK Interactive where he delivered award-wining digital marketing for brands such as, Coca-Cola, AT&T, AOL/TimeWarner, Windstream, Sears and Orkin. Prior to THINK he served as the Executive VP of Creative Services of a global technology and business consultancy.

Blair is the co-author of the forthcoming book “My Clients Just Don’t Understand Me: The CEO’s Guide to Creating Business Stories That Win Hearts, Minds and Wallets.”

Ben Zenick

Ben Zenick is the founder and COO of Zencos, a full service business intelligence consultancy. In an industry where 70% of business intelligence projects fail, Ben leads a highly experienced team of BI strategists, architects, developers and support professionals that are committed to keeping their client’s projects among the 30% of that succeed.

Under Ben’s leadership, Zencos has been recognized by Inc 500 as one of the fastest growing privately held companies in the nation. The company has become an elite SAS Alliance partner receiving accolades for their innovative SAS applications that set new standards in business intelligence delivery.

Prior to starting Zencos, Ben held various solution development leadership positions at SAS.


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