Nobody wants to work in a small, red office. Color and design can play a crucial role in organizations’ efforts to entice their workers to return to in-person work.
Emma Atkinson, Ragan Communications
Think about your favorite shirt to wear to the office (or on your daily Zoom calls). What color is it?
Does it make you feel powerful, confident? Perhaps you like this shirt because you feel it makes you appear approachable and friendly.
Interior designers use color in a similar way, to make spaces feel inviting, clean, exciting or calming. And color theory, defined as “the collection of rules and guidelines which designers use to communicate with users through appealing color schemes in visual interfaces,” is becoming increasingly important in designing offices and other workspaces.
Color theory at work
According to architecture and design firm Hammel, Green and Abrahamson’s (HGA) guide on using color theory in workplace design, being intentional about which colors you deploy in each space can encourage deeper social connections, improve learning and foster more collaboration.
“Workplace strategy is developed in association to a company’s culture, symbolism, and personality,” the post reads. “The rules of colors and combinations can be applied to workplace design and provide a full spectrum of options, each having an important impact on people and their perceptions.”