How to Up Your Email Expertise with These Pro Tips


Here’s how communicators can overcome inbox overload and click fatigue to produce heartfelt, winning messaging in 2021.



Robby Brumberg

After all these years of inbox animosity, and the declarations of its demise, email still reigns supreme.

That’s especially true in the realm of internal communication. Despite all the concerns about “click fatigue” and “email overload” during the ongoing pandemic, email engagement remains sky-high. Data shows it’s rising, even. However, it takes a savvy, strategic approach to cut through the noise.

To help you find greater email success in 2021, we connected with Christina Roach, digital content officer for the city of Dallas, to glean guidance on how to reach employees through this vital messaging medium. (She’ll also be speaking at Ragan’s upcoming Internal Communications and Culture Next Practices Conference, so mark your calendars accordingly.)

Busy colleagues don’t want to be bothered with clunky, heavy messaging right now (or ever, to be honest). Roach offers three ingredients that will ensure your emails go down nice and smooth:

Make it snackable.

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