How to Measure Public Relations Success with PR Attribution

How to Measure Public Relations Success with PR AttributionUnderstanding how your work impacts business goals is the key to success in PR measurement and analysis. This impact, known as PR attribution, is vital to communicators’ role as a strategic partner in business.

This report from PublicRelay demonstrates both the importance of using PR attribution in your business and how to implement it effectively. Discover how to:

  • Create a PR Attribution and Measurement Plan

  • Set your communications goals and metrics effectively

  • Correlate communications data with other parts of the business

  • Ensure your attribution and measurement are replicable and ethical

 

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