Understanding how your work impacts business goals is the key to success in PR measurement and analysis. This impact, known as PR attribution, is vital to communicators’ role as a strategic partner in business.
This report from PublicRelay demonstrates both the importance of using PR attribution in your business and how to implement it effectively. Discover how to:
Create a PR Attribution and Measurement Plan
Set your communications goals and metrics effectively
Correlate communications data with other parts of the business
Ensure your attribution and measurement are replicable and ethical