Today’s consumers spend nearly one-third of their day engaging with digital content, and their attention has become a precious commodity.
What can you do to improve your content and make it perform better? In this e-book, we’ll examine four key activities to help you drive greater success:
- Create great content that’s relevant and engaging
- Diversify your content strategy with paid, earned, shared, and owned media (PESO)
- Optimize your content and rise to the top of search
- Make your content shareable