Social media is no longer merely the responsibility of your marketing department. To create a successful social media strategy, you need all hands on deck. Without everyone in your organization working together in harmony, your social strategy could crumble.
Luckily, there are a few things you can do to ensure your social strategy is ready to weather any storm that comes its way. Strategic advisor Rebecca Lieb discussed the ways in which you can build a successful social media team at her webinar, “Enterprise Level Social Media Strategy.”
Her number one key to organizing your team for social success? Integration. Bring all areas of social and PR together to create a cohesive strategy. Make sure you have a combination of paid, earned and owned media to appeal to a wide audience.