From public relations to politics, ethical questions are an integral part of the choices we make in life. Choosing a media monitoring and measurement service to track and measure the effectiveness of your PR efforts is no different.
Universal Information Services conducts business under a set of Core Values. At the top of that list is “Honest and Direct Communication with Everyone”. That includes prospective clients inquiring about our services and how we might compare to other vendors. Do we want to cast ourselves in the best light? Of course we do. Do we want to mislead a future client? Never!
At a time when making choices, whether for president or for public relations tools, can be difficult, we want to help those searching for the right fit. Choosing your next media intelligence and measurement vendor doesn’t have to be hard. Remember, you are looking for a partner to work with you, not against you.
A simple, common sense approach to choosing or changing vendors is what we have delivered below. Knowing these questions, along with what you want to obtain from your vendor, is really all that is needed to prevent you from choosing a service that doesn’t meet your needs. We have also included the “red flags” you need to know so you can avoid a costly mistake.
Whether you choose Universal Information Services, or someone else, the last thing you want to do is spend the next two years stuck in a contract you can’t escape. At worst, you’d be spending money on something you don’t use. At best, you would lament how much better the service could have been had you chosen a different vendor.
This is the third edition of this very popular white-paper, and as such has been updated to reflect the most recent consolidation of media monitors, wire services, and media contact organizations. We hope this helps you make some important decisions for your organization.
Todd Murphy, VP, Universal Information Services