Whether you are setting out to prove the importance of internal communication, are in the midst of an existing internal communications plan, or fine-tuning a well-oiled communications machine, the bottom line is that your work must be about the bottom line.
At its core, communication is an instrument of strategy as well as a strategy in itself. It’s an instrument of strategy because it helps you share your mission, vision and values with employees. It’s a strategy because it will help you achieve specific goals. It creates a sense of community and trust with employees, creating a line of sight for them and engaging them to make the business successful.
So what’s the payoff? What are the benefits of good communication?
Here are five benefits of having a strong internal communications strategy: